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SUPERNANNY
Air Date: Wednesday, January 02, 2008
Time Slot: 9:00 PM-10:00 PM EST on ABC
Episode Title: (#401) "Drake Family"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

SEASON PREMIERE

SUPERNANNY IS BACK FOR HER FOURTH SEASON, WEDNESDAY, JANUARY 2 WITH PARENTS SO OVER-PROTECTIVE, THEY CANNOT TAKE THEIR KIDS FOR A WALK

"Drake Family" � Donna and Billy Jo Drake have three adorable but extremely lively kids (Josie, four, and three-year-old twins Jared and Justin), and they often lean on Donna's mom, Mimi, who lives next door, for childcare. Mimi is a lifesaver, helping out with the children, whom she emotionally calls "her heart." But the kids are such a handful that Supernanny worries they'll give Mimi a heart attack! When Mimi gives the twins a time out, she's literally pulled in different directions on the floor by their squirming and defiance, because she insists on holding on to them the whole time. Plus, the Drakes have a beautiful new RV, perfect for family vacations, but the parents are so over-protective with the kids that just a family walk induces parental panic. Given all of the chaos and control issues, can Supernanny get this family "road-trip ready"? The season premiere of "Supernanny" airs WEDNESDAY, JANUARY 2 (9:00-10:00 p.m., ET) on the ABC Television Network.

Hailed by the New York Times as "fascinating" and "required viewing;" praised by Oprah Winfrey, David Letterman and Kelly Ripa; acclaimed by such publications as Newsweek, Hollywood Reporter and The New Yorker; and lauded by parents and nannies across America, "Supernanny" is a hit. Jo Frost, as Supernanny, can tame the wildest toddler, soothe the savage six-year-old and get the most difficult child to overcome problems with behavior, sleep, mealtime, potty training and other challenges that have vexed parents around the world for centuries. After just three episodes of the show aired in the U.K. in summer 2004, Jo Frost became Britain's hottest new TV star and godsend to desperate parents who were dazzled by her amazing results with unruly children. She debuted in America in early 2005 and captivated Americans as well with her practical, no-nonsense style, honed over 20 years of nannying. "Supernanny" is now an international phenomenon; it airs in 58 territories, almost all of them with Frost as Supernanny. The series was nominated for a People's Choice Award, and fans loved her first two books, Supernanny: How to Get the Best from Your Children -- a national bestseller -- and Ask Supernanny. Her new book, Jo Frost's Confident Baby Care: What You Need to Know for the First Year from America's Most Trusted Nanny, will be published in early May 2008.

In each episode of the television series, this modern-day Mary Poppins observes how the parents handle their day-to-day obstacles with their children. Once she's assessed the pitfalls, she works with the parents, instilling her tried-and-true methods for transforming unwanted behavior. Then, after demonstrating just how well the new style will work and getting unbelievable results from the children, the parents must fly solo with the "Supernanny" techniques. For several days they try to implement Jo's suggestions, and she revisits them at the end of the program to help keep them on track for the future.

Her simple methods stress consistency, communication and reasonable consequences for poor behavior, all delivered with loving firmness. She emphasizes the importance of spelling out the new rules of the household to children in advance, as well as explaining the consequences for infractions. She also candidly points out to parents where they need to be more decisive, more flexible or even how they may need to adjust their expectations of a child's readiness for certain behaviors. For example, graduating a child to a seat at the dinner table instead of a high chair may be long overdue and provide an easy fix to mealtime misbehavior. When parents witness Jo's results and -- even better -- achieve them on their own, they are truly believers in the "Supernanny" way. Best of all, children and adults alike can enjoy the lasting benefits of a more harmonious family life.

Nick Powell is the creator and executive producer of both the American and British versions of the show. Nick Emmerson and Holly Wofford are executive producers of the American version. "Supernanny" is produced by Ricochet, Ltd.

"Supernanny" is broadcast with Spanish subtitles via secondary closed captioning. A TV parental guideline will be posted closer to airdate.

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