or


[10/26/04 - 12:00 AM]
Candidates on NBC's 'The Apprentice' Create New Ad Campaign for the Nypd Working with Ad Guru Donny Deutsch (October 28, 9-10pm Et)
[via press release from NBC]

CANDIDATES ON NBC'S 'THE APPRENTICE' CREATE NEW AD CAMPAIGN FOR THE NYPD WORKING WITH AD GURU DONNY DEUTSCH (OCTOBER 28, 9-10PM ET)

NARROWLY ESCAPING THE AXE THE PAST TWO WEEKS, CAN ANDY SUCCEED AS PROJECT MANAGER?

NEW YORK -- October 26, 2004 �- On this week's action-packed episode of NBC's "The Apprentice" (October 28, 9-10pm ET), candidates return to Madison Avenue and the headquarters of Deutsch Inc., the scene of one of last season's most memorable episodes. This time the teams are assigned to create a recruitment campaign for the NYPD. Donny Deutsch (Chairman and CEO of Deutsch Inc. and host of CNBC's "The Big Idea with Donny Deutsch") instructs candidates to craft a campaign that will focus on emotion--- "What is going to motivate people to want to give of themselves to serve for their city?" he asks.

Teams head out to NYPD training camp and begin filming a commercial while also working on print and interactive ad campaigns. One team struggles with defining their overall vision while the other wonders whether to use sex and violence to sell their message. Andy (who has been harshly criticized in the past two episodes) leads for the first time. Back in the boardroom, Donald Trump breaks protocol in a shocking decision that rattles everyone at the table.

"MOSAIC": Raj, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer M., Sandy, Elizabeth and Maria

Week 8 Boardroom Exemption: Jennifer M.

"We were excited to have NBC and 'The Apprentice' back in our office for the second season," said Donny Deutsch, Chairman and CEO of Deutsch Inc. "Donald Trump and Mark Burnett understand the power of advertising, and utililizing all of our resources, each team delivered strong, integrated campaigns and presentations. At the end of the day only one team wins, and we selected the team that captured the heart and soul of the NYPD target."

About Deutsch Inc.

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Revlon, Mitsubishi Motors North America, Coors Brewing Co., Johnson & Johnson, Novartis, Monster, Expedia, Pier 1 and Old Navy. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), media buying and planning (deutschMedia), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus). Deutsch has offices in New York, Los Angeles, Chicago and Toronto.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [october 2004]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)




[04/19/24 - 07:04 AM]
Video: Prime Video Releases Official Trailer for "Maxton Hall - The World Between Us"
Produced by UFA Fiction, the German series tells the modern love story of James Beaufort and Ruby Bell, an upper-class boy and a working-class girl in a world of glamor, prestige, secrets, and drama.
[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/19/24 - 06:00 AM]
Video: "Welcome to Wrexham" - Season 3 Official Trailer - FX
The Emmy award-winning series returns May 2 on FX.

[04/18/24 - 05:01 PM]
Video: First Look at Season 2 of "Gordon Ramsay's Food Stars" Premiering Wednesday, May 22, on FOX
Gordon Ramsay and Lisa Vanderpump each bring their expert knowledge and unique leadership styles to the second season of the competition series.
[04/18/24 - 04:09 PM]
"Fallout" Has a Blast of a Debut: Amazon MGM Studios and Kilter Films' Hit Series to Return for Season Two
In its first four days, the high-octane fueled series has become a hit with its global audience, ranking among the service's top three most-watched titles ever and the most-watched season globally since "Rings of Power."
[04/18/24 - 04:01 PM]
Netflix Announces Production of "Last Samurai Standing": An Epic Battle Royale for Survival in Historic Japan
Based on the novel "Ikusagami" by Shogo Imamura, winner of the 166th Naoki Prize in 2021, the series features the multi-talented Junichi Okada in the lead role.
[04/18/24 - 01:31 PM]
"Call Me Country: Beyonce & Nashville's Renaissance" from CNN FlashDocs Comes to Max April 26
As Beyoncé recently became the first Black woman to ever top Billboard's Hot Country Songs chart, a larger conversation about what defines country music has exploded into the zeitgeist.
[04/18/24 - 11:59 AM]
Starz Releases First-Look Photos for the Highly Anticipated Fourth and Final Season of "Power Book II: Ghost"
Additionally, Golden Brooks will join the upcoming season in a recurring role as Janet Stewart, Monet Tejada's cousin.
[04/18/24 - 11:33 AM]
New TLC Medical Series "Botched Bariatrics" Premiering on Wednesday, May 15th
The new medical transformation series features patients whose lives have been turned upside down after suffering complications from their bariatric surgery.

[04/18/24 - 11:09 AM]
Lifetime Extends Relationship with Garcelle Beauvais
Following the critically acclaimed "Black Girl Missing" movie in which Beauvais starred in and executive produced in 2023, Lifetime extends the franchise with two new movies with Beauvais set to executive produce.

[04/18/24 - 11:00 AM]
CBS Renews Critically Acclaimed Hit "Elsbeth" for Second Season
"'Elsbeth' has charmed audiences with its singular blend of delightful humor, distinctive 'how-done-it' storytelling, and the inventive, brilliant quirkiness of Elsbeth Tascioni," said Amy Reisenbach, president of CBS Entertainment.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/18/24 - 10:00 AM]
HBO Original Comedy Special "Nikki Glaser: Someday You'll Die" Debuts May 11
"I'm so grateful that once again, HBO has put their trust in me to say what I feel into a microphone while wearing a tiny dress," Glaser said. "Someday I'll die, and when I do, I hope I'm remembered for this performance (and this dress)."
[04/18/24 - 09:31 AM]
Video: Paramount+ with Showtime Releases the Official Trailer and Key Art for "The Chi"
The series recently wrapped production in Chicago on the remaining eight episodes of the supersized 16-episode season.
[04/18/24 - 09:07 AM]
TNT Sports Announces Commentators for 2024 Stanley Cup Playoffs Presented by GEICO First Round Games on Saturday, April 20
TNT Sports will drop the puck on its coverage of the 2024 Stanley Cup Playoffs with up to 28 First Round games, starting Saturday, April 20 with Game 1 of New York Islanders vs. Carolina Hurricanes on TBS, truTV and Max's B/R Sports Add-On.