or


[10/19/05 - 12:00 AM]
Philips to Sponsor Entire Hour of "60 Minutes" on Sunday, OcT. 23

[via press release from CBS]

PHILIPS TO SPONSOR ENTIRE HOUR OF "60 MINUTES" ON SUNDAY, OCT. 23

For the First Time in 60 MINUTES' History, a Sole Sponsor, Philips, Will Return Time to Programming to Allow More Time for Stories

For the first time in its 37-year history, 60 MINUTES will feature an exclusive advertiser, Philips, which will give back half of the program's commercial time to allow the news magazine's stories to run longer.

Under the arrangement, Philips will purchase all of the commercial time typically allotted to 60 MINUTES, but only use half the time for ads. The result will be longer stories and only half the usual commercials, with the first two stories airing uninterrupted. This unique sponsorship illustrates Philips "Sense & Simplicity" branding campaign. Philips is committed to delivering applications and solutions that are easy to experience, advanced, and designed around users.

Among those stories scheduled to be broadcast on this particular edition of 60 MINUTES are the nightmarish story of former Army Sgt. Robert Jenkins, whose Cold War-era desertion to North Korea turned into 40 years of captivity in the communist dictatorship, as well as a rare and candid interview with basketball legend Michael Jordan, and a report about musical savants whose impaired brains make living normally impossible but their musical prowess incredible.

"We chose to underwrite 60 MINUTES due to its simple, yet straightforward format," said Andrea Ragnetti, Chief Marketing Officer, Royal Philips Electronics. "By reducing commercials, we could actually help the show extend the length of the stories, thus simplifying and enhancing the viewing experience for the audience."

"CBS strives to offer its clients differentiation and uniqueness," said Jo Ann Ross, President, CBS Network Sales. "In 60 MINUTES Philips gets to solely sponsor a brand that has been top-of-mind for discerning viewers and decision makers for decades. We're pleased to be at the forefront of creative thinking in broadcast advertising, and to work with Philips on this deal and those yet to come."

"Selfishly speaking, this is a dream come true because we're getting more time to tell the stories that have made 60 MINUTES the most watched newsmagazine on television," said Jeff Fager, executive producer of 60 MINUTES. "It's also a bonus for the viewers, who will get to see longer stories with fewer interruptions. We're very pleased to be participating in this unique arrangement, and we look forward to other opportunities like it."

About Royal Philips Electronics:

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

60 MINUTES, the CBS News magazine providing a blend of hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, began its 38th season in September and is the longest-running primetime broadcast and the most watched one in television history. 60 MINUTES has been the Number One program for the season five times -- a feat only matched by television legends "All in the Family" and "Cosby." It also has finished among Nielsen's top-10 programs a record 23 consecutive seasons. 60 MINUTES finished the 2004-05 season with an average of 14 million viewers -- the highest for any news program.

www.cbsnews.com/60minutes





  [october 2005]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.

[03/28/24 - 08:01 AM]
Video: "The Sympathizer" - Official Trailer - Max
Based on the Pulitzer Prize-winning novel by Viet Thanh Nguyen, the limited series premieres April 14.

[03/28/24 - 07:03 AM]
Video: Paramount+ Reveals Teaser Trailer and Announces June 2 Premiere Date for the Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.

[03/28/24 - 07:01 AM]
Video: "Unfrosted" - Official Trailer - Netflix
In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry. A Pop-Tart comedy from Jerry Seinfeld.

[03/28/24 - 06:31 AM]
Netflix Announces Agatha Christie Series "The Seven Dials Mystery" by "Broadchurch" Writer Chris Chibnall
"The Seven Dials Mystery" is the first series to go into production with Orchid Pictures and will begin filming this summer.