or


[08/18/08 - 12:49 PM]
ABC Television Network and TV Guide Magazine Announce an Unprecedented Promotion
The August 25th issue will carry 21 advertising pages by ABC that include a combination of brand and tune-in messaging, as well as a DVD promoting ABC's Fall programming.

[via press release from ABC]

ABC TELEVISION NETWORK AND TV GUIDE MAGAZINE ANNOUNCE AN UNPRECEDENTED PROMOTION

ABC Television Sponsors an Entire Issue of TV Guide to Promote its Fall Programming in the August 25th issue of TV Guide; Hits Newsstands Thursday, August 21

For the first time in TV Guide's 55-year history, a single advertiser will sponsor an entire issue of the magazine. The August 25th issue, which hits newsstands on Thursday, August 21, will carry 21 advertising pages by ABC Television that include a combination of brand and tune-in messaging, as well as a DVD (available on newsstands and to subscribers in New York and Los Angeles) promoting ABC's Fall programming. The announcement was made today by J. Scott Crystal, president, TV Guide, and by Michael Benson and Marla Provencio, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

ABC Television will be featuring print ads in support of entire network programming encompassing ABC Primetime, ABC News, ABC Daytime, Late Night, ABC.com and Buena Vista Home Entertainment. All ads are an extension of the ABC brand campaign which further delivers on the "ABC Start Here" message, reinforcing ABC as a destination for quality news and entertainment.

This sole advertising sponsorship in the August 25th issue is not the first collaboration between the two companies. TV Guide has partnered with the network in the past to create unique and memorable promotions, such as the ABC-branded life-sized paper hospital gowns that were polybagged and mailed to subscribers in New York and Los Angeles to coincide with the season four premiere of "Grey's Anatomy," followed by the pocket-sized tissue packets mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"We are delighted ABC has chosen TV Guide for this innovative and unprecedented partnership," said Scott Crystal. "This collaboration with ABC is another example of our willingness to �disrupt' the norm in terms of advertising placement and execution with the goal of being both memorable and more engaging to our readers."

"We are very pleased with the TV Guide partnership and are excited that ABC is the first to execute a program of this magnitude. What better way to launch our new brand campaign and to showcase ABC's programming than with the biggest television entertainment magazine in the country?," said Marla Provencio and Michael Benson.

About TV Guide

TV Guide magazine, now a part of Macrovision Solutions Corporation, is one of the most popular weekly magazines in the country with more than 20 million weekly readers. From behind-the-scenes looks at broadcast, cable and syndicated shows and their stars and characters to sneak peeks at television's most intriguing plotlines, TV Guide magazine has every corner of the television medium covered. TV Guide is the premier comprehensive source for entertainment news, guidance and information about America's most popular leisure time activity.

About ABC

ABC Entertainment offers quality award-winning programming that includes many of the most widely viewed series, specials, and movies. Entertainment on ABC crosses various programming genres with hit series like "Grey's Anatomy," "Dancing with the Stars," "Lost," "Ugly Betty," "Desperate Housewives," "Extreme Makeover: Home Edition," "Brothers & Sisters" and "Jimmy Kimmel Live!" in late-night. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.





  [august 2008]  
S
M
T
W
T
F
S
     


· EXTREME MAKEOVER: HOME EDITION (HGTV)
· GREY'S ANATOMY (ABC)
· OPRAH'S BIG GIVE (ABC)





[03/28/24 - 11:07 AM]
HBO Original Documentary "Brandy Hellville & The Cult of Fast Fashion" Debuts April 9
The film uncovers the toxic culture of the teen brand Brandy Melville and the global ramifications of mass-produced clothing known as fast fashion.

[03/28/24 - 11:02 AM]
FX's "Welcome to Wrexham" Shifts Season Three Premiere Date
The May 2 premiere will include the first two episodes of the eight-episode season, with a new episode available each following Thursday.

[03/28/24 - 10:36 AM]
Claire Danes Will Reunite with "Homeland" Showrunner & Executive Producer Howard Gordon on the Netflix Limited Series "The Beast in Me"
A grieving author finds a new subject in a real estate mogul who was once the prime suspect in his wife's disappearance. Her investigation spirals into a game of cat and mouse that might turn deadly.

[03/28/24 - 10:32 AM]
Roku Originals Reunites "The Real Bros of Simi Valley" for New Movie; Directed by Jimmy Tatro
"The Real Bros of Simi Valley: High School Reunion" is a continuation of the beloved original series, co-created by Jimmy Tatro and Christian Pierce, which became a social media phenomenon generating over a billion views across video platforms.

[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.