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[01/11/19 - 12:00 PM]
Disney to Donate Up to 1 Million Books to First Book for Seventh Annual Magic of Storytelling Campaign
Launching today and continuing through March 31, the campaign aims to inspire families' imaginations, cultivate a lifelong love of reading in kids and bring books to underserved communities across the country.

[via press release from Disney Channel]

DISNEY TO DONATE UP TO 1 MILLION BOOKS TO FIRST BOOK FOR SEVENTH ANNUAL MAGIC OF STORYTELLING CAMPAIGN

Stars Across Disney|ABC Television and Disney Publishing Worldwide Team Up to Inspire the Next Generation Through Stories

Michael Keaton to Narrate PSA Presented Across Disney|ABC Television's Multiple Platforms

Today, Disney|ABC Television and Disney Publishing Worldwide announced the seventh annual Magic of Storytelling campaign, which aims to donate up to 1 million books to First Book, a nonprofit that provides new free and affordable books to educators and organizations serving children from low-income families. Launching today and continuing through March 31, 2019, the campaign aims to inspire families' imaginations, cultivate a lifelong love of reading in kids and bring books to underserved communities across the country.

Today through March 31, 2019, fans can post a "shelfie," purchase an eligible Disney book from a participating retailer or enter one of two sweepstakes sponsored by First Book during the campaign period. In each case, Disney will donate a new book to First Book (up to a maximum of 1 million books across all of Disney's 2019 Magic of Storytelling book donation promotions). Celebrities who are participating in the campaign include Ryan Seacrest, Kelly Ripa, Leighton Meester, Sasha Pieterse, Janel Parrish, and many more fan favorites across ABC, Freeform and Disney Channel.

· Share a Shelfie: Disney will donate one book for every "shelfie" - a selfie photo with a favorite book or in front of a bookshelf - posted to Twitter or Instagram using the hashtag #MagicOfStorytelling.

· One-for-One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a participating retailer. A full list of eligible Disney books and participating retailers is available at MagicofStorytelling.com.

· First Book Sweepstakes: Legal U.S. residents who are 18 years of age or older can enter First Book's Magical Adventure Sweepstakes for a chance to win VIP tickets to the premiere of Disney's "Dumbo" - director Tim Burton's upcoming live-action reimagining of the classic story. No purchase is necessary to enter. Ends February 22, 2019. To learn more and to access the Official Rules and information, visit MagicofStorytelling.com. A second First Book sweepstakes will be launched immediately after the close of the Magical Adventure Sweepstakes (details to follow). Disney will donate one book for each sweepstakes entry received.

Through a long-standing relationship with First Book, Disney has helped to provide more than 67 million new free and affordable books to educators who serve children in need and has inspired millions to take action to help bring new books and resources to serve kids across the country.

"We are so proud to have worked with Disney to provide more than 67 million new books to educators who serve children in need through this powerful collaboration," said Kyle Zimmer, president, co-founder and CEO of First Book. "The impact of this generosity is staggering. Each year, the excitement around the Magic of Storytelling campaign grows - inspiring millions of individuals to help us bring critically needed new books and other resources to educators nationwide. "

First Book provides new, high-quality books to classrooms and programs in low-income communities where the educational resources critical to learning are scarce: 82 percent of the educators they serve report that without First Book their children would have few or no books.

To celebrate the launch of Magic of Storytelling, Disney will host a book giveaway event at the Lafayette Park Recreation Center on Saturday, Jan. 12, 2019, where 40,000 books will be given away to educators, kids and families in need from all over Los Angeles with the support of nonprofit groups First Book and Heart of Los Angeles (HOLA).

Michael Keaton, who stars in Disney's upcoming film "Dumbo" as a persuasive entrepreneur who hopes to make Dumbo a high-flying star, voices a public service announcement (PSA) that debuts today across Disney's multiple platforms highlighting the life-changing impact books have on children. The PSA as well as videos from the campaign will be shared with audiences across Disney including ABC affiliate stations, The ABC Television Network, Freeform, Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC News Radio, Disney Store, Disney Cruise Line and Disney Resorts' TVs; the ABC, DisneyNOW and Freeform apps; and Disney Digital Network's publishing brands, including Oh My Disney. Expanding on the beloved classic story where differences are celebrated, family is cherished and dreams take flight, "Dumbo" premieres March 29, 2019.

Throughout the campaign, families and educators are encouraged to celebrate the Magic of Storytelling by reading books to children at home or participating in storytime opportunities.

David Ambroz, executive director, Corporate Citizenship & Internal Communications, Disney|ABC Television, added, "We're thrilled that for the seventh year in a row, we've had the support from all of our Disney partners, First Book and educators from all over the country who have celebrated their love of reading and the importance of storytelling. Unique, diverse and authentic storytelling comes first here at Disney, and we're excited to continue to share that with Disney fans all over the country through this campaign."

The Magic of Storytelling campaign comes to life across Disney|ABC's extensive network of broadcast and digital platforms, including MagicOfStorytelling.com. Fans can also engage with Magic of Storytelling content on Disney's network of social media channels and digital publishing brands like Oh My Disney, Disney Style and Disney Family. Additionally, during the campaign window, ABC-owned stations will direct many of these book donations to schools and programs in their communities to promote and celebrate the joy of reading.

To find a participating retailer or learn more about the Magic of Storytelling, please visit MagicofStorytelling.com.

About First Book

First Book believes education offers children in need the best path out of poverty. Through a sustainable, market-driven model, First Book breaks down barriers to quality education by making new, high-quality books and educational resources, including sports equipment, winter coats, snacks, and more, affordable to its member network of more than 400,000 registered educators who exclusively serve kids in need. Since 1992, First Book has distributed more learning materials than any other program of its kind: 175 million books and educational resources, worth more than $1.5 billion, reaching more than 5 million children annually. First Book also expands the breadth and depth of the education field through a family of social enterprises, including First Book Research & Insights, its proprietary research initiative, and the First Book Accelerator, which brings best-in-class research to the classroom via relevant, usable educator resources. Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.

About Disney Parks, Experiences, and Consumer Products

Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney's stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company's iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business; the world's largest children's print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment's world-class products and experiences - from immersive lands to interactive toys, and everything in between.

About Disney|ABC Television

Disney|ABC Television is comprised of The Walt Disney Company's entertainment and news television properties and radio business. These include The ABC Television Network, which provides entertainment and news programming to viewers via more than 230 affiliated stations across the U.S.; cable network Freeform, which targets millennials; and Disney Channels Worldwide, a portfolio of 120 kid-driven, family-inclusive entertainment channels, including Disney Channel, Disney XD, Disney Junior, and Radio Disney brands. Disney|ABC also has oversight of the eight ABC Owned Television Stations; ABC Studios, a global leader in the development, production and distribution of entertainment content across broadcast, cable and streaming platforms; and manages The Walt Disney Company's equity interest in A+E Networks, which include channels from A+E, Lifetime and History brands.





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[03/18/19 - 08:17 AM]
Sunday's Broadcast Ratings: "American Idol" Powers ABC to Demo Victory
The Alphabet claims top adults 18-49 honors while CBS is the most-watched broadcaster.

[03/18/19 - 07:30 AM]
Video: The Witch Is Back - The "Chilling Adventures of Sabrina" Part 2 Trailer Is Here
The series re-imagines the origin and adventures of Sabrina the Teenage Witch as a dark coming-of-age story that traffics in horror, the occult and, of course, witchcraft.

[03/18/19 - 05:35 AM]
ABC's "Good Morning America" Co-Anchor Robin Roberts to Host The ABC Television Network's First-Ever Coverage of the NFL Draft, Live, April 25 from Nashville
Roberts will host the prime-time broadcast of Round 1, joined on a separate set by co-host Rece Davis and the crew from "College GameDay Built by The Home Depot."

[03/17/19 - 08:41 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Honors
"NBA Saturday Primetime on ABC" helps the Alphabet split the adults 18-49 crown.

[03/16/19 - 08:31 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Honors with ABC
The Eye's mainstay "Blue Bloods" is the night's most-watched program.

[03/15/19 - 11:17 PM]
Development Update: Friday, March 15
Updates include: Neil deGrasse Tyson's "Cosmos," "StarTalk" to return to FOX, National Geographic; Ben Lawson set as new lead on ABC's "Nana"; and Hunter Parrish to star in The CW's "Jane the Novela."

[03/15/19 - 03:19 PM]
Starz Grants Wish for Third Season of "American Gods"
The pay channel broke the news via social media this afternoon.

[03/15/19 - 11:32 AM]
Video: Showtime(R) Releases the Official Trailer and Key Art for "Action"
Directed by Luke Korem, the four-part series explores the legalization of sports gambling and its evolving impact on the industry following the landmark 2018 Supreme Court decision to lift a ban on sports betting.

[03/15/19 - 11:24 AM]
The Hollywood Foreign Press Association, dick clark productions and NBC Will Bring the 77th Annual Golden Globe(R) Awards Live Coast to Coast on January 5, 2020
Produced by dcp in association with the HFPA, the Golden Globe Awards are viewed in more than 220 countries and territories worldwide and are one of the few awards ceremonies to include both motion picture and television achievements.

[03/15/19 - 09:02 AM]
Video: "The Legend of Cocaine Island" - Official Trailer - Netflix
The documentary premieres Friday, March 29 on the streaming service.

[03/15/19 - 08:16 AM]
Thursday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Tops Viewers
FOX gets a boost among adults 18-49 with its coverage of the "iHeartRadio Music Awards."

[03/15/19 - 08:04 AM]
Robert Irvine Comes to the Rescue in New Episodes of "Restaurant: Impossible"
The series returns for the first of four new episodes on Saturday, April 20 at 9:00/8:00c.

[03/15/19 - 08:01 AM]
HBO Confirms Debut Dates and Estimated Running Times for Final Six Episodes of "Game of Thrones"
Look for the 80-minute series finale on Sunday, May 19.

[03/14/19 - 11:43 PM]
Development Update: Thursday, March 14
Updates include: Hallmark Channel pulls "When Calls the Heart," shifts "Meet the Peetes"; Apple gives series order to "Pachinko" adaptation; and Epix's "Belgravia" sets principal cast.

[03/14/19 - 08:01 PM]
Netflix Has Acquired Global Rights to Mandarin Title "Green Door" Starring Golden Melody Awards Winner Jam Hsiao
"Green Door" tells the story of Sung-Yen Wei (played by Jam Hsiao), a troubled psychologist who returns from the U.S. to set up his own practice in Taiwan, where mysterious patients and uncanny events shed light on his murky past.