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[09/28/06 - 12:00 AM]
Quick Take for Wednesday, September 27, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, September 27, 2006 (Based on Fast Affiliate Ratings)

One Week Before the Launch of its Complete Wednesday Lineup, ABC Takes Second Place on the Night with its Best Numbers Since Last Season

�DWTS the Results Show� is Up Week to Week, Winning 8-9pm For the Third Straight Week in Total Viewers and Adults 18-49

�Lost: A Tale of Survival� Clip Show Recaps the Series� First Two Seasons and Warms Up the Time Period with a Second-Place Finish in Viewers and Adults

ABC News� �A Special Edition of 20/20 with Barbara Walters� is the No. 1 TV Program on Wednesday Among Young Adults and Women

�20/20� Draws the Largest Audience for Any TV Newsmagazine Telecast Since April 2006 and is the Top-Rated Among Adults 18-49 Since December 2005

Wednesday Night (8:00-11:00 p.m.)

Just one week prior to the launch of its complete Wednesday night schedule (�DWTS the Results�/�Lost�/�The Nine�), ABC was extremely competitive among Adults 18-49 and ranked No. 1 on the evening with Women 18-49 (5.4/14), Women 18-34 (4.2/12) and Kids 2-11 (1.5/7). ABC delivered a strong second-place finish on Wednesday in Adults 18-49 (4.2/11), not far behind CBS' original drama lineup (4.5/13) and beating third-place Fox by 56% (2.7/7) and fourth-place NBC by 62% (2.6/7).

� ABC continued to build momentum on the evening as it approaches the launches of �Lost� and �The Nine� next Wednesday, growing from the previous week by 6% in viewers (12.8 million vs. 12.1 million) and by 11% in AD18-49 (4.2/11 vs. 3.8/11). It was ABC's strongest Wednesday since the end of last season, the night of �Lost's� second season finale on 5/24/06.

Editors Please Note: ABC will premiere its complete Wednesday night schedule on 10/4/06, featuring �Dancing with the Stars the Results Show,� into the third season premiere of �Lost,� followed by the series debut of �The Nine.�

�Dancing with the Stars the Results Show� (8:00-9:00 p.m.)

Up from the prior week in viewers (+4% - 15.6 million vs. 15.0 million) and Adults 18-49 (+8% - 4.0/12 vs. 3.7/11), Dancing with the Stars the Results� won Wednesday's 8 o'clock hour for the third straight week. Actor Harry Hamlin was the next dancer to be eliminated from the contest. In the hour, �DWTS the Results� beat out second-place CBS' �Jericho� by 4.2 million viewers and by 11% in Adults 18-49.

� In addition to growing its viewer and young adult audience from the prior week, �DWTS the Results� hit a season-high among Men 18-49 (2.4/8-tie).

�Lost: A Tale of Survival� (9:00-10:00 p.m.)

During the 9 o'clock hour, a clip show recapping the first two seasons of �Lost� delivered a competitive second-place finish, and in the process brought viewers up to speed on the series and warmed up the time period for next week's third season premiere. �Lost: A Tale of Survival� took second place in its time period in Total Viewers (9.5 million), Adults 25-54 (4.1/10), Adults 18-49 (3.4/9-tie) and Adults 18-34 (2.7/8-tie).

�A Special Edition of 20/20 with Barbara Walters� (10:00-11:00 p.m.)

�A Special Edition of 20/20 with Barbara Walters,� featuring her exclusive interview with Teri Irwin, widow of Steve Irwin, the Crocodile Hunter, proved to be a strong draw. The ABC newsmagazine led its time period and stood as Wednesday�s No. 1 TV program in Adults 18-49 (5.1/14-tied w/�C.S.I.: NY), Adults 18-34 (4.0/12) and across each of the women demographics: W18-34 (5.4/15), W18-49 (6.6/17) & W25-54 (7.8/18). The program gained viewers and young adults throughout the telecast.

� �A Special Edition of 20/20 with Barbara Walters� produced the largest audience for any newsmagazine telecast on any network since April '06 and the top Adult 18-49 number since December '05 - since 4/9/06 and 12/11/05, respectively.

� In viewers and young adults, it represented ABC's top newsmagazine telecast since May 2005 � since 5/4/05.

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD) 9/27/06.





  [september 2006]  
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M
T
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· 20/20 (ABC)
· DANCING WITH THE STARS (ABC)
· JERICHO (CBS)
· LOST (ABC)
· NINE, THE (ABC)





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