or


[01/22/10 - 08:42 AM]
ABC Wins 3rd Straight Thursday in Adults 18-49
ABC spins the numbers for Thursday, January 21.

[via press release from ABC]

ABC Wins 3rd Straight Thursday in AD18-49/Grey's is #1 TV Show

Some early points on ABC's Thursday, ahead of the regular press release.

ABC won its 3rd straight Thursday in Adults 18-49 (3.4/9), leading second place Fox by 10% (3.1/8), third-place CBS by 21% (2.8/8) and fourth-place NBC by 55% (2.2/6). ABC marked its most-watched (9.8 million) non-sports Thursday in 2 months � since 11/19/09.

The series debut of The Deep End boosted ABC's 8 o'clock numbers week to week by 1.7 million viewers (7.1 million vs. 5.4 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), delivering the Net's strongest results with regular programming in the hour since the beginning of December � since 12/3/09.

Thursday's #1 TV show for the 2nd week in a row among Adults 18-49, ABC's Grey's Anatomy (4.6/12) dominated its time slot and stood as the top-rated series on the night for its 11th consecutive original airing this season. Winning the 9 o'clock hour by wide margins over all original competition, Grey's (4.6/12) outdelivered NBC's The Office/30 Rock combo by 44% (3.2/8), CBS' CSI by 48% (3.1/8) and Fox's Fringe by 77% (2.6/7). Grey's was also once again Thursday's #1 show in Adults 18-34 (4.6/12).

Finishing #1 in the 10 o'clock hour for the 2nd straight Thursday, ABC's Private Practice beat out second-place CBS' original The Mentalist by 16% in Adults 18-49 (3.6/10 vs. 3.1/8). The ABC sophomore drama led the hour by an even wider margin of 70% in Adults 18-34 and beat the combined delivery of CBS and NBC in the slot for the 2nd week in a row (3.4/10 vs. 3.2/9 � CBS and NBC combined). In fact Private Practice registered as TV's #1 series telecast in its time slot with Adults 18-34 for its 11th straight original airing this season.

Quick Take for Thursday, January 21, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Leads its 3rd Straight Thursday in Adults 18-49 and Generates Its Biggest Overall Non-Sports Audience on the Night in 2 Months

"The Deep End" Boosts ABC's 8pm Numbers Week to Week by Wide Margins, with Net's Top Time-Slot Results with Regular Programming Since the Start of December

Overshadowing its 9pm Competition in Adults 18-49, ABC's "Grey's Anatomy" Registers as Thursday's No. 1 TV Series for the 11th Straight Original Telecast

Finishing No. 1 in the 10pm Hour for the 2nd Week in a Row, ABC's "Private Practice" Dominates its Time Slot Among Young Adults

Thursday Night (8:00-11:00 p.m.)

ABC won its 3rd straight Thursday in Adults 18-49 (3.4/9), leading second-place Fox by 10% (3.1/8), third-place CBS by 21% (2.8/8) and fourth-place NBC by 55% (2.2/6).

� ABC marked its most-watched (9.8 million) non-sports Thursday in 2 months � since 11/19/09.

"The Deep End" (8:00-9:00 p.m.)

The series debut of "The Deep End" boosted ABC's 8 o'clock numbers week to week by 1.7 million viewers (7.1 million vs. 5.4 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), delivering the Net's strongest results with regular programming in the hour since the beginning of December � since 12/3/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV show for the 2nd week in a row among Adults 18-49, ABC's "Grey's Anatomy" (4.6/12) dominated its time slot and stood as the top-rated series on the night for its 11th consecutive original airing this season. Winning the 9 o'clock hour by wide margins over all-original competition, Grey's (4.6/12) outdelivered NBC's "The Office"/"30 Rock" combo by 44% (3.2/8), CBS' "CSI" by 48% (3.1/8) and Fox's "Fringe" by 77% (2.6/7). "Grey's" was also once again Thursday's No. 1 show in Adults 18-34 (4.6/12).

"Private Practice" (10:00-11:00 p.m.)

Finishing No. 1 in the 10 o'clock hour for the 2nd straight Thursday, ABC's "Private Practice" beat out second-place CBS' original "The Mentalist" by 16% in Adults 18-49 (3.6/10 vs. 3.1/8). The ABC sophomore drama led the hour by an even wider margin of 70% in Adults 18-34 and beat the combined delivery of CBS and NBC in the slot for the 2nd week in a row (3.4/10 vs. 3.2/9 � CBS and NBC combined). In fact "Private Practice" registered as TV's No. 1 series telecast in its time slot with Adults 18-34 for its 11th straight original airing this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/21/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEEP END, THE (ABC)
· FRINGE (FOX)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.