or


[09/28/10 - 09:55 AM]
CBS Wins Premiere Week in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of September 20-26.
[via press release from CBS]

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research will provide live plus 7-day lift estimates at bottom of release to more accurately reflect total audience for each program.

CBS WINS PREMIERE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

CBS Posts Across-the-Board Growth From Premiere Week Last Year

5 For 5: CBS Scores the Top Five New Series in Premiere Week in Viewers and Top Three in Adults 18-49

CBS Has 13 of the Top 20 Broadcasts in Viewers and Adults 25-54 and 8 in Adults 18-49, More than Any Other Network

"Hawaii Five-0" is Top New Program/Drama in Viewers

"$#*! My Dad Says" Top New Program/Comedy in Adults 18-49

No. 1 at 10:00 PM: CBS Wins all Five Weeknights in Viewers and Adults 25-54 and Four of Five in Adults 18-49

CBS Wins Five Nights in Viewers and Three Nights in Adults 18-49, More Than any Other Network

Key Scheduling Moves Open Strong �"The Big Bang Theory," "Survivor" and "CSI: NY" All Win Their Respective New Time Periods

"NCIS" Continues as the No. 1 Drama

CBS swept premiere week in viewers, adults 18-49 and adults 25-54 for the first time since 2004 as the Network scored the top five new series in viewers, top three in adults 18-49 and posted year-to-year growth in all key measures, according to Nielsen live plus same day ratings for the week ending Sept. 26, week one of the 2010-2011 television season.

Compared to premiere week last year, CBS was +6% in viewers, +3% in adults 18-49, +5% in adults 25-54 and +10% in adults 18-34.

Among premiere week's debuting new series in viewers, CBS had the Top 5�HAWAII FIVE-0, BLUE BLOODS, $#*! MY DAD SAYS, MIKE & MOLLY and THE DEFENDERS.

Among adults 18-49, CBS had the Top 3--$#*! MY DAD SAYS, HAWAII FIVE-0 and MIKE & MOLLY.

With 14.2 million viewers, HAWAII FIVE-0 ranks as the season's top new series/drama in viewers while $#*! MY DAD SAYS is the top new program/comedy in adults 18-49 with a 4.0 rating.

In the highly competitive 10:00 PM hour leading into late affiliate news, CBS placed first on all five weeknights in viewers and adults 25-54 and on four of five nights in adults 18-49.

CBS won five nights of the week in viewers (Tuesday, Wednesday, Thursday, Friday and Saturday) and three nights in adults 18-49 (Wednesday, Thursday and Friday), more than any other network.

The Network's key scheduling moves this fall have all opened strong with THE BIG BANG THEORY, SURVIVOR: NICARAGUA and CSI: NY all winning their respective new time periods.

For the week in viewers: CBS (12.50m), ABC (9.58m), NBC (8.15m) and FOX (6.52m).

For the week in key demographics, CBS was first in adults 25-54 (4.3/11) and adults 18-49 (3.3/10).

For the week in households: CBS (7.7/13), ABC (6.1/10), NBC (5.2/09) and FOX (3.8/06).

CBS Weekly Highlights:

? TWO AND A HALF MEN (P) was second in households (8.9/13), viewers (14.63m), adults 25-54 (6.0/14) and adults 18-49 (4.9/12). TWO AND A HALF MEN was up +5% in both households (from 8.5/12) and adults 25-54 (from 5.7/12), +9% in adults 18-49 (from 4.5/10) and added +990,0000 viewers (from 13.64m, +7%) compared to last year's season premiere.

? MIKE & MOLLY (P) was second in households (7.6/11), viewers (12.23m), adults 25-54 (5.1/11) and adults 18-49 (3.9/10). MIKE & MOLLY was tied as the night's #1 new program in adults 18-49 (with HAWAII FIVE-0).

? HAWAII FIVE-0 (P) won its time slot in households (8.9/15), viewers (14.20m), adults 25-54 (5.3/13) and adults 18-49 (3.9/11). HAWAII FIVE-0 was the night's #1 new program in households, viewers and adults 25-54, tied with MIKE & MOLLY as the #1 new program in adults 18-49.

-- Tuesday, CBS was first in households (10.0/16), viewers (16.25m), adults 25-54 (4.9/12) and second in adults 18-49 (3.5/10). This was CBS's third consecutive premiere week Tuesday win in viewers and second straight premiere week Tuesday win in adults 25-54.

? NCIS (P) was first in households (11.7/19), viewers (19.41m), adults 25-54 (5.7/15) and second in adults 18-49 (4.0/11). Compared to last May's season finale, NCIS was up +17% in households (from 10.0/16), +24% in adults 25-54 (from 4.6/12), +21% in adults 18-49 (from 3.3/10) and added +3.10m viewers (from 16.31m, +19%).

? NCIS: LOS ANGELES (P) was second in households (9.7/15), viewers (15.75m), adults 25-54 (4.8/11) and adults 18-49 (3.4/09). Compared to last May's season finale, NCIS: LOS ANGELES was up +17% in households (from 8.3/13), +26% in both adults 25-54 (from 3.8/09) and adults 18-49 (from 2.7/07) and added +2.52m viewers (from 13.23m, +19%).

? NCIS: LOS ANGELES SPECIAL (S) was first in households (8.5/15), viewers (13.60m), adults 25-54 (4.1/11) and adults 18-49 (3.0/09).

-- Wednesday, CBS was first in households (7.8/13), viewers (12.96m), adults 25-54 (4.7/12) and adults 18-49 (3.6/10). This was the fourth time in five years CBS won premiere week Wednesday in all these measures.

? SURVIVOR: NICARAGUA (P) was first in households (7.0/12), viewers (12.59m), adults 25-54 (5.1/14), adults 18-49 (4.0/12) and adults 18-34 (2.7/09). This was CBS's best delivery in this time slot with a regularly scheduled program in viewers and adults 18-49 since February 26, 2003 ("Star Search"), in adults 25-54 since January 18, 2003 ("Star Search") and since September 2, 2010 in adults 18-34 ("Big Brother 12 Wednesday"). Compared to last week's special first episode, SURVIVOR was up +3% in households (from 6.8/11), +4% in adults 18-34 (from 2.6/09), even in adults 18-49 and added +360,000 viewers (from 12.23m, +3%). SURVIVOR: NICARAGUA was up +59% in households, +76% in adults 25-54, +74% in adults 18-49 and +80% in adults 18-34 compared to the same night last year ("The New Adventures of Old Christine"/"Gary Unmarried").

? CRIMINAL MINDS (P) was first in households (8.6/14), viewers (14.13m), adults 25-54 (5.1/12) and second in adults 18-49 (4.0/11). CRIMINAL MINDS was Wednesday's #1 program in viewers

? THE DEFENDERS (P) was first in households (7.7/14), viewers (12.17m), adults 25-54 (4.0/11) and second in adults 18-49 (2.9/08).

-- Thursday, CBS was first in households (8.8/15), viewers (14.37m), adults 25-54 (4.9/13) and adults 18-49 (3.7/11). This was CBS's first win on a Premiere Week Thursday since 2007.

? THE BIG BANG THEORY (P) was first in households (8.4/14), viewers (14.04m), adults 25-54 (5.9/17), adults 18-49 (4.9/15) and adults 18-34 (3.8/13). Compared to last year's season premiere (on Monday, Sept. 21 at 9:30 PM), THE BIG BANG THEORY was up +6% in households (from 7.9/11), +2% in adults 25-54 (from 5.8/12), +4% in adults 18-49 (from 4.7/11), +27% in adults 18-34 (from 3.0/08) and added +1.06m viewers (from 12.98m, +8%). Compared to the same time period premiere last year (SURVIVOR: SAMOA, Thursday 8:00-8:30 PM on Sept. 24), THE BIG BANG THEORY was up +29% in households (from 6.5/11), +37% in adults 25-54 (from 4.3/12), +44% in adults 18-49 (from 3.4/10), +90% in adults 18-34 (from 2.0/07) and added +2.86m viewers (from 11.18m, +26%).

? $#*! MY DAD SAYS (P) was first in households (7.5/12), viewers (12.58m), adults 25-54 (5.2/14), adults 18-49 (4.0/12) and adults 18-34 (2.9/09). Compared to the time period premiere last year (SURVIVOR: SAMOA, Thursday 8:30-9:00 PM on Sept. 24), $#*! MY DAD SAYS was up +7% in households (from 7.0/11), +4% in adults 25-54 (from 5.0/13), +26% in adults 18-34 (from 2.3/07), even in adults 18-49 and added +410,000 viewers (from 12.17m, +3%).

? CSI: CRIME SCENE INVESTIGATION (P) was first in viewers (14.69m), tied for first in households (9.0/14, with ABC), second in adults 25-54 (4.6/11) and averaged a 3.4/09 in adults 18-49. Compared to last year's season finale (on May 20), CSI was up +5% in both households (from 8.6/14) and adults 25-54 (from 4.4/11), +3% in adults 18-49 (from 3.3/09) and added +330,000 viewers (from 14.36m, +2%).

? THE MENTALIST (P) was first in households (9.6/17), viewers (15.50m), adults 25-54 (4.6/12) and adults 18-49 (3.4/10). CBS won the 10:00-11:00 PM time slot for the fourth consecutive night in both viewers and adults 25-54, was first in adults 18-49 for the third night out of four. Compared to last year's season finale (on May 20), THE MENTALIST was up +2% in households (from 9.4/16), +6% in adults 18-49 (from 3.2/09), even in adults 25-54 and added +250,000 viewers (from 15.25m, +2%). THE MENTALIST was the night's #1 program in viewers.

-- Friday, CBS was first in households (6.2/12), viewers (9.82m), adults 25-54 (2.6/08) and adults 18-49 (1.9/07). This was CBS's fourth straight premiere week Friday win in these measures and fifth in six years (in 2008, all networks delayed their Friday premieres by one week due to a presidential debate).

? MEDIUM (P) was tied for first in both adults 25-54 (2.0/07, with NBC) and adults 18-49 (1.4/05, with NBC), second in households (4.0/08) and viewers (6.10m).

? CSI: NY (P) was first in households (6.6/12), viewers (10.35m), adults 25-54 (2.7/08) and adults 18-49 (2.0/07).

? BLUE BLOODS (P) was first in households (8.1/15), viewers (13.01m), adults 25-54 (3.2/10) and adults 18-49 (2.2/07). Compared to last year's time period premiere ("Numb3rs"), BLUE BLOODS was up +53% in households (from 5.3/10), +28% in adults 25-54 (from 2.5/07), +22% in adults 18-49 (from 1.8/06) and added +4.90m viewers (from 8.11m, +61%). This was CBS's best delivery in the time period in households since May 19, 2006 ("Numb3rs"), since April 7, 2006 in viewers ("Numb3rs"), since January 23, 2009 in adults 25-54 ("Numb3rs") and since January 15, 2010 in adults 18-49 ("Numb3rs"). BLUE BLOODS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

-- Saturday, CBS was first in households (4.0/08) and viewers (6.02m).

? 48 HOURS MYSTERY (P) was first in households (4.3/08), viewers (6.28m), second in both adults 25-54 (2.0/06) and adults 18-49 (1.3/04). 48 HOURS MYSTERY was the night's #1 program in viewers.

-- CBS's football run over posted a 15.8/29 with 26.38m viewers, 10.3/29 in adults 25-54 and 9.1/28 in adults 18-49 from 7:00-7:47PM.

? 60 MINUTES (P) (7:47-8:47PM) posted a 9.0/15 with 14.41m viewers, 4.1/10 in adults 25-54 and 3.1/08 in adults 18-49. From 8:00-9:00PM, CBS was first in households, second in viewers and adults 25-54, third in adults 18-49.

? THE AMAZING RACE 17 (P) (8:47-10:17PM) delivered a 6.5/10 with 11.54m viewers, 4.6/10 in adults 25-54 and 3.8/09 in adults 18-49. This was the best delivery for a season premiere of THE AMAZING RACE since November 4, 2007 in households, viewers, adults 25-54 and adults 18-49 (THE AMAZING RACE 12). Compared to last fall's premiere (two-hours), THE AMAZING RACE was up +5% in households (from 6.2/10), +12% in both adults 25-54 (from 4.1/09) and adults 18-49 (from 3.4/08) and added +1.13m viewers (from 10.41m, +11%). Compared to the winter premiere (one hour on February 14, 2010), THE AMAZING RACE was up +27% in households (from 5.1/08), +31% in adults 25-54 (from 3.4/08), +36% in adults 18-49 (from 2.8/07) and added +2.53m viewers (from 9.01m, +28%).

? UNDERCOVER BOSS (P) (10:17-11:17PM) delivered a 7.0/12 with 11.54m viewers, 4.7/12 in adults 25-54 and 3.8/10 in adults 18-49. Compared to the time period programming on the same night last year ("Cold Case" from 10:14-11:14PM), UNDERCOVER BOSS was up +15% in households (from 6.1/11), +74% in adults 25-54 (from 2.7/07), +81% in adults 18-49 (from 2.1/06) and added +2.34m viewers (from 9.20m viewers, +26%).

CBS top programs of the week: #2 NCIS (P) (an average of 19.41m viewers), #5 NCIS: LOS ANGELES (P) (15.76m), #6 THE MENTALIST (P) (15.50m), #7 CSI: CRIME SCENE INVESTIGATION (P) (14.69m), #8 TWO AND A HALF MEN (P) (14.63m), #9 60 MINUTES (P) (14.41m), #11 HAWAII FIVE-0 (P) (14.20m), #12 CRIMINAL MINDS (P) (14.13m), #13 THE BIG BANG THEORY (P) (14.04m), #15 NCIS: LOS ANGELES SPECIAL (S) (13.60m), #17 BLUE BLOODS (P) (13.01m), #19 SURVIVOR: NICARAGUA (P) (12.59m), #20 $#*! MY DAD SAYS (P) (12.58m), #22 MIKE & MOLLY (P) (12.23m), #23 THE DEFENDERS (P) (12.17m), #25 UNDERCOVER BOSS (P) (11.544m), #26 THE AMAZING RACE (P) (11.535m) and #30 CSI: NY (P) (10.35m).

Prime averages are based on the following hours of rated broadcasts in Week #1:

CBS � 22 hours

NBC � 21 � hours

ABC � 22 hours

FOX � 15 hours

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

How I Met Your Mother +1.68m 10.46m +1.0 4.6

Rules of Engagement + 962,000 9.29m +0.4 3.5

Two and a Half Men +2.19m 16.69m +0.8 5.6

Mike & Molly +1.42m 13.66m +0.5 4.5

Hawaii Five-0 +2.13m 15.96m +0.7 4.5

NCIS +2.58m 21.50m +0.9 4.8

NCIS: Los Angeles +1.77m 17.46m +0.4 3.8

NCIS: Los Angeles (S) +1.54m 15.13m +0.4 3.4

Survivor: Nicaragua 1.86m 14.33m +0.9 4.9

Criminal Minds 1.71m 15.79m +0.7 4.7

The Defenders 1.05m 13.14m +0.4 3.3

The Big Bang Theory 3.69m 17.64m +1.2 6.0

$#*! My Dad Says 2.01m 14.49m +0.9 4.8

CSI 2.30m 16.87m +0.9 4.3

The Mentalist 3.06m 18.39m +0.9 4.2

Medium +921,000 7.04m +0.4 1.8

CSI: NY +1.39m 11.67m +0.4 2.4

Blue Bloods +1.73m 14.54m +0.4 2.6

The Amazing Race +890,000 12.43m +0.4 4.2

Undercover Boss +1.26m 12.80m +0.4 4.1





  [september 2010]  
S
M
T
W
T
F
S
   


· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· DEFENDERS, THE (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)




most recent ratings | view all posts
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.
[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.

[04/16/24 - 07:02 AM]
Warner Bros. Discovery Hits Highest Prime Viewership This Year - Driven by TNT Sports' NCAA Men's Final Four Coverage - with Nearly a 70 Percent Share Among Adults on Saturday, April 6
In total TV primetime that night, WBD's popular lifestyle, entertainment, sports and news brands secured a 54 percent share among Adults 18-49 and a 51 percent share among Adults 25-54.
[04/13/24 - 02:35 PM]
ESPN Has Largest Two-Day Viewership Average for Masters Tournament 3 p.m. ET Telecasts Since 2018
A two-day average of 3.4 million viewers watched the live coverage from Augusta National Golf Club, including 3.2 million for the first round on Thursday and 3.6 million for the second round on Friday.

[04/12/24 - 03:04 PM]
Masters Tournament First Round Thursday Viewership on ESPN Averages 3.2 Million Viewers, Highest Since 2015
Last year's first round of the Masters Tournament averaged 2.5 million viewers on ESPN.
[04/12/24 - 11:49 AM]
Hallmark Channel's Fan-Favorite Series "When Calls the Heart" Returns for Season 11 as #1 Most-Watched Entertainment Cable Program of the Week and Day
The season premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.
[04/11/24 - 09:44 AM]
ABC News and National Geographic Delivered 4.8 Million Viewers for "Eclipse Across America" Special
The ABC News special anchored by David Muir and Linsey Davis, featuring National Geographic talent and Explorers, ranked No. 1 in Total Viewers (4.448 million), Adults 25-54 (920,000) and Adults 18-49 (744,000) among the broadcast and cable networks.
[04/10/24 - 04:03 PM]
"9-1-1" Hits Season High in Third Week Delivering Best Telecast Since December 2021
After seven days of viewing across ABC, Hulu and digital platforms, ABC's hit drama "9-1-1" continues to build momentum hitting a season high in Total Viewers (10.72 million).
[04/10/24 - 10:02 AM]
ESPN Platforms Deliver Unprecedented Viewership Success During NCAA Division I Women's Basketball Season
Sunday's clash scored an impressive 18.9 million viewers, becoming the most-watched women's college basketball game ever.

[04/09/24 - 01:36 PM]
WrestleMania XL Sets Peacock Record as Top Entertainment Event of All Time
WrestleMania XL, which took place April 6-7 at Lincoln Financial Field in Philadelphia, is now Peacock's most-streamed entertainment event ever with 1.3 billion live minutes across both nights.