or


[10/11/10 - 11:06 AM]
Live Plus 7 Generates Even Bigger Premiere Week Growth for CBS
CBS further spins the numbers for the week of September 20-26.

[via press release from CBS]

LIVE PLUS 7 GENERATES EVEN BIGGER PREMIERE WEEK GROWTH FOR CBS

"Hawaii Five-0" and "The Mentalist" Are the Most Played Back Shows on DVR of All Time

"Hawaii Five-0" Adds +3.4 Million Viewers and Grows to a 5.0 in Adults 18-49

DVR Playback Delivers CBS an Additional +12% in Viewers and +15% in Adults 18-49 During Premiere Week

Seven CBS Programs See Audience Gains of More than +2 Million Viewers and Five Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network

"Hawaii Five-0," "The Big Bang Theory," "CSI," "The Mentalist" and "Criminal Minds" Are CBS's Biggest Playback Gainers in Adults 18-49

CBS, which grew its audience and dominated premiere week in all key ratings measures, saw even more dramatic growth when factoring in live plus 7-day playback for the first week of the 2010-2011 season ending Sept. 26.

CBS gained +1.54 million viewers over its live plus same day average (+12%), an additional half a rating point in adults 18-49 (+15%) and seven tenths of a rating point in adults 25-54 (+16%). The live plus 7 additions hiked CBS's year-to-year premiere week growth from +6% to +8% in viewers, from +3% to +6% in adults 18-49 and from +5% to +9% in adults 25-54.

HAWAII FIVE-0 and THE MENTALIST were the most played back shows ever as CBS's freshman drama HAWAII FIVE-0 gained an additional +3.4 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST added +3.2 million more viewers (and +1.0 ratings points in adults 18-49).

"It was an extraordinary first week of the season for the DVR and CBS prime time programming. The playback audience for HAWAII FIVE-0 alone exceeds the population of Chicago, the third largest city in the U.S.," said David Poltrack, Chief Research Officer, CBS and President, CBS VISION.

"The DVR continues to influence viewing habits and redefine how we analyze ratings. Growth in DVR penetration adds more viewers to the network audience. Premiere week playback is up an extraordinary +17% over last year. Today's full audience report clearly shows how the technology is benefitting CBS and network television-delivering bigger audiences and more demos, both of which enhance the currency of commercial ratings. The industry can no longer count on their accustomed overnight scorecards to fully evaluate the performance of television programs. Patience will be the rule, as the total audience of a television program will not be known until all the data is in, approximately two weeks after a program airs," added Poltrack.

DVR 7-Day Playback Lift to CBS Television Network:

Viewers: 18-49 25-54

Live Plus Same Day Premiere Week Avg. 12.51m 3.3 4.3

Live Plus 7-Day Premiere Week Avg 14.06m 3.8 5.0

+1.55m +0.5 +0.7

+12% +15% +16%

Among viewers, CBS had seven programs increase their audience by two million viewers or more. CBS was the only network with any program gaining three million viewers or more (HAWAII FIVE-0 and THE MENTALIST).

Among adults 18-49, CBS had five programs increase by a full rating point or more.

Additionally, CBS had another 12 programs with audience gains of one million viewers or more and another 13 programs that gained at least half a rating point among adults 18-49.

DVR 7-Day Playback Lift for CBS Series:

CBS programs with lifts of two million viewers or more:

· HAWAII FIVE-0 (+3.37m to 17.59m)

· THE MENTALIST (+3.21m to 18.75m)

· CSI (+2.47m to 17.20m)

· CRIMINAL MINDS (+2.43m to 16.60m)

· NCIS (+2.31m to 21.73m)

· THE BIG BANG THEORY (+2.27m to 16.33m)

· BLUE BLOODS (+2.22m to 15.25m)

CBS programs with lifts of a full rating point or more in adults 18-49:

· HAWAII FIVE-0 (+1.1 to 5.0)

· THE BIG BANG THEORY (+1.1 to 6.0)

· CSI (+1.0 to 4.4)

· THE MENTALIST (+1.0 to 4.4)

· CRIMINAL MINDS (+1.0 to 5.0)

CBS programs with lifts of a full rating point or more in adults 25-54

· HAWAII FIVE-0 (+1.5 to 6.8)

· THE MENTALIST (+1.2 to 5.8)

· THE BIG BANG THEORY (+1.2 to 7.1)

· CRIMINAL MINDS (+1.2 to 6.3)

· NCIS (+1.1 to 6.8)

· CSI (+1.1 to 5.8)

· TWO AND A HALF MEN (+1.0 to 7.1)

THE TOP 15 MOST PLAYED BACK PROGRAMS OF PREMIERE WEEK 2010

Rank Program Title Net Viewer Lift

1 HAWAII FIVE-0 CBS 3,374

2 MENTALIST, THE CBS 3,213

3 GREY'S ANATOMY ABC 2,946

4 MODERN FAMILY ABC 2,774

5 HOUSE FOX 2,594

6 EVENT NBC 2,546

7 CSI CBS 2,468

8 CRIMINAL MINDS CBS 2,434

9 NCIS CBS 2,308

10 CASTLE ABC 2,269

11 THE BIG BANG THEORY CBS 2,268

12 GLEE FOX 2,248

13 BLUE BLOODS CBS 2,224

14 DESPERATE HOUSEWIVES ABC 2,102

15 BONES FOX 2,076





  [october 2010]  
S
M
T
W
T
F
S
     


· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· BONES (FOX)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EVENT, THE (NBC)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NCIS (CBS)
· TWO AND A HALF MEN (CBS)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.