or


[03/23/11 - 11:32 AM]
High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV
truTV spins the numbers for the first quarter of 2011.

[via press release from truTV]

High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV

Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo Help Lead truTV to Another Top 10 Finish

With only three weeks before its exciting April 12 Upfront presentation in New York, truTV is on pace to score its biggest quarter ever. truTV's strong quarterly performance is due to a powerhouse lineup of hit original series, including Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo, along with the network's landmark partnership with TNT, TBS and CBS in televising the NCAA Division I Men's Basketball Championship.

truTV will set new quarterly records in primetime delivery of adults 18-34, adults 18-49, men 18-34 and men 18-49, the network's targeted demographics. For the quarter-to-date, truTV ranks as a Top 10 basic cable network in primetime among men 18-49, with a strong 12th-place ranking among adults 18-49. truTV's record quarter comes in the wake of a record-setting finish for 2010.

"Once again, truTV has proven itself to be one of the hottest properties on television," said Marc Juris, executive vice president and general manager of truTV. "truTV's hit lineup of original series clearly resonates in a big way with young adult and young male viewers who crave our brand of high-stakes entertainment."

truTV Q1 2011 ratings highlights:

truTV is on track to score its most-watched quarter ever in primetime delivery of four key demos: adults 18-34 (285,000); adults 18-49 (614,000); men 18-34 (158,000); and men 18-49 (355,000). truTV was on a record pace even before the network's ratings success with its portion of shared NCAA Division I Men's Basketball Championship coverage with TNT, TBS and CBS.

truTV, which will finish Q1 2011 as one of basic cable's Top 10 networks in primetime delivery of men 18-49, is getting younger. Its median age for the quarter stands at 44, the youngest since the network underwent its extensive rebranding in January 2008. It also marks a remarkable drop of seven years since the rebrand.

Hardcore Pawn continues to be a fast-growing success, averaging 2.3 million viewers in Q1 2011, with more than 1.2 million adults 18-49 and 752,000 men 18-49. The show's audience is up 30% over 2010 episodes among adults 18-49, while delivery of men 18-49 is up 38% and total viewers are up 25%. During the quarter, Hardcore Pawn set records as truTV's most-watched telecast ever among men 18-49.

In its eighth season, truTV's smash hit Operation Repo ranks as basic cable's #1 programin the Wednesday 9 p.m. timeslot in delivery of adults 18-49 (996,000). It also ranks among basic cable's Top 5 programs in the timeslot among total viewers (2 million) and men 18-49 (580,000).

Lizard Lick Towing is truTV's newest hit. In Q1, the spinoff of All Worked Up ranked among cable's Top 5 programs in the Monday 10 p.m. timeslot, with 1.9 million viewers, 1.1 million adults 18-49 and 588,000 men 18-49.

All Worked Up is averaging 1.5 million viewers and 737,000 adults 18-49 in Q1, with a Top 5 cable entertainment ranking in its Monday 9 p.m. timeslot with men 18-49 (407,000).

Other series delivering strong results for the quarter include truTV Presents: World's Dumbest� (1.6 million viewers), Bait Car (1.3 million), Las Vegas Jailhouse (1.3 million) and Top 20 Most Shocking (1.3 million).

Propelled by its portion of shared coverage of the NCAA Division I Men's Basketball Championship, truTV set multiple records for the week of March 13-20, including the network's most-watched week ever in primetime among adults 18-34, men 18-34 and men 18-49, and its second most-watched week ever among adults 18-49. The week also saw truTV score its most-watched night ever (Sunday, March 20) among young adults and young men.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, truTV Presents: World's Dumbest� truTV is also a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [march 2011]  
S
M
T
W
T
F
S
  


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· HARDCORE PAWN (TRUTV)
· LAS VEGAS JAILHOUSE (TRUTV)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).

[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.

[04/22/24 - 09:05 AM]
Smash Hit Home Renovation Competition Series "Rock the Block" Delivers Strong Season Ratings for HGTV
Attracting 13.6 million total viewers since it premiered on Monday, March 4, the seven-episode season boasted strong double-digit ratings gains of 53 percent among Adults 25-54 and 58 percent among Women 25-54 over the prior six weeks.

[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.

[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.

[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.

[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).

[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.

[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.

[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).

[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.

[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.