or


[01/17/12 - 09:02 AM]
ABC's Monday Builds to a 2-Month High in Adults 18-49
ABC spins the numbers for Monday, January 16.

[via press release from ABC]

ABC's Monday Builds to a 2-Month High in Adults 18-49

With The Bachelor and Castle opposite strong competition from CBS' original lineup and Fox's 2-hour series debut of Alcatraz, ABC's Monday night grew week to week by 9% in Adults 18-49, equaling a 2-month high in the key young adult sales demo - since 11/21/11. In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 - since 10/17/11.

· ABC improved over the same night last year in both Total Viewers (+4%) and Adults 18-49 (+4%).

Building steadily from 8-10pm and jumping 23% from its first half-hour to its final half-hour, ABC's The Bachelor was up week to week among Adults 18-49 (+9%) to match a season-best. In addition, the show also hit season-highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54)

During the 10 o'clock hour, ABC's Castle ran a strong second to CBS' Hawaii Five-0 in Total Viewers and Adults 18-49, while ranking #1 with Adults 18-34 and Women 18-34. In the hour, the ABC drama outdelivered NBC's Rock Center With Brian Williams by wide margins in viewers (+68%) and young adults (+77%).

· Castle surged over the prior week by 15% in Adults 18-34, scoring its highest number since October - since 10/31/11.

Quick Take for Monday, January 16, 2012 (Fast Affiliate Live + Same Day Program Ratings)

ABC Delivers Top Adults 18-49 Performance on the Night Since November

ABC's "The Bachelor" Equals a Season High in Adults 18-49, While Hitting Season Bests in Adults 18-34, Women 18-34 and All Key Men Demos

ABC's "Castle" Ranks No. 1 at 10pm in Adults 18-34 and Women 18-34, Scoring its Highest Adults18-34 Performance Since October

Monday Night (8:00-11:00 p.m.)

With "The Bachelor" and "Castle" opposite strong competition from CBS' original lineup and Fox's 2-hour series debut of "Alcatraz," ABC's Monday night grew week to week by 9% in Adults 18-49 (2.4/6 vs. 2.2/5), equaling a 2-month high in the key young adult sales demo - since 11/21/11. In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 (1.9/5 - tie) -- since 10/17/11.

· ABC improved over the same night last year (7.7 million and 2.3/6 on 1/17/11) in both Total Viewers (+4%) and Adults 18-49 (+4%).

"The Bachelor" (8:00-10:00 p.m.)

Building steadily from 8:00 - 10:00 p.m. and jumping 23% from its first half-hour to its final half-hour (2.2/6 to 2.7/6), ABC's "The Bachelor" was up week to week among Adults 18-49 (+9% - 2.4/6 vs. 2.2/5) to match a season best. In addition, the show hit season highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54)

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Castle" ran a strong second to CBS' "Hawaii Five-0" in Total Viewers and Adults 18-49, while ranking No. 1 with Adults 18-34 and Women 18-34. In the hour, the ABC drama outdelivered NBC's "Rock Center With Brian Williams" by wide margins in viewers (+68% - 9.4 million vs. 5.6 million) and young adults (+77% - 2.3/6 vs. 1.3/3).

· "Castle" surged over the prior week by 15% in Adults 18-34, scoring its highest number since October - since 10/31/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/16/12.





  [january 2012]  
S
M
T
W
T
F
S


· ALCATRAZ (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· HAWAII FIVE-0 (CBS)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.