or


[08/14/12 - 11:46 AM]
The Hub TV Network's Summer Schedule Continues to Build with Big Audience Gains
The Hub spins the numbers for the week of August 6-12.

[via press release from The Hub]

THE HUB TV NETWORK'S SUMMER SCHEDULE CONTINUES TO BUILD WITH BIG AUDIENCE GAINS POWERED BY SPECIAL PROGRAM EVENTS AND STRONG PERFORMANCES OF ORIGINAL SERIES

Double and Triple-Digit Increases Continue to Fuel Network's Momentum

LOS ANGELES - Against strong Olympics competition, The Hub TV Network's summer schedule continued its across-the-schedule outstanding audience growth momentum the week of August 6-12 with double and triple-digit increases for programming in virtually all key audience demographics versus year-ago deliveries.

In particular, driving the week were special event marathons of the series "Care Bears: Welcome to Care-a-Lot" and "Pound Puppies," new episodes of Hub Original Series "Transformers Rescue Bots" and "Kaijudo: Rise of the Duel Masters," and impressive performances of regular series including "R.L. Stine's The Haunting Hour: The Series," "The Aquabats! Super Show!" and "Dan Vs."

For the week in Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+61%), Kids 6-11 (+39%), Women 18-49 (+80%), Adults 18-49 (+85%), Persons 2+ (+61%) and Households (+63%).

For the week In Prime (Monday - Sunday, 8 -11 p.m. ET), The Hub earned year-to-year delivery gains among Women 18-49 (+35%), Adults 18-49 (+54%), Persons 2+ (+8%) and Households (+14%).

With this week's success, in Total Day The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 32 consecutive weeks.

Week of 8/6/12

Daypart Performance (all times ET)

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 32 consecutive weeks.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+61%, 61,000), Kids 6-11 (+39%, 32,000), Women 18-49 (+80%, 27,000), Adults 18-49 (+85%, 50,000), Persons 2+ (+61%, 137,000) and Households (+63%, 93,000).

· In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Women 18-49 (+35%, 42,000), Adults 18-49 (+54%, 74,000), Persons 2+ (+8%, 169,000) and Households (+14%, 115,000).

Programming Highlights (all times ET)

· The Hub's "Pound Puppies" Marathon (Thursday, 9 a.m. - 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+366%, 163,000), Kids 6-11 (+419%, 83,000), Women 18-49 (+125%, 18,000), Adults 18-49 (+344%, 40,000), Persons 2+ (+335%, 226,000) and Households (+363%, 148,000).

· The Hub's "Care Bears - Monday Marathon" (Monday, 9 a.m. - 2 p.m.), featuring "Care Bears: Welcome to Care-a-Lot," earned year-to-year delivery gains among Kids 2-11 (+278%, 121,000), Kids 6-11 (+242%, 65,000), Women 18-49 (+740%, 42,000), Adults 18-49 (+610%, 71,000), Persons 2+ (+322%, 215,000) and Households (+155%, 130,000).

· Saturday's back-to-back new episodes of "Transformers Rescue Bots" (Saturday, 12:30-1:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+243%, 120,000), Kids 6-11 (+486%, 41,000), Women 18-49 (+186%, 20,000), Adults 18-49 (+71%, 48,000), Persons 2+ (+152%, 194,000) and Households (+100%, 122,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+1400%, 90,000), Kids 6-11 (+650%, 30,000), Women 18-49 (+1200%, 13,000), Adults 18-49 (+245%, 38,000), Persons 2+ (+679%, 148,000) and Households (+372%, 85,000).

· "R.L. Stine's The Haunting Hour: The Series" (Saturday, 6:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+145%, 186,000), Kids 6-11 (+289%, 136,000), Women 18-49 (+25%, 35,000), Adults 18-49 (+51%, 56,000), Persons 2+ (+87%, 325,000) and Households (+86%, 164,000).

· "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+150%, 100,000), Kids 6-11 (+529%, 44,000), Women 18-49 (+220%, 32,000), Adults 18-49 (+10%, 54,000), Persons 2+ (+54%, 175,000) and Households (+21%, 105,000).

· "Dan Vs." (Saturday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+137%, 83,000), Kids 6-11 (+227%, 49,000), Women 18-49 (+20%, 18,000), Persons 2+ (+64%, 121,000) and Households (+5%, 60,000)

(Source: Nielsen; program based dayparts; most current; 8/6/12-8/12/12 vs. 8/8/11-8/14/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [august 2012]  
S
M
T
W
T
F
S
   


· DAN VS (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.