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[03/06/16 - 08:53 AM]
"Saturday Night Live" Is the #1 Telecast of the Night, Maintaining 100% of the Same Night Last Year
NBC spins the numbers for Saturday, March 5.
[via press release from NBC]

NBC WINS SATURDAY PRIME AMONG THE BIG 4, "DATELINE MYSTERY" & "SNL VINTAGE" TIE FOR #1 AMONG PRIMETIME SHOWS FOR THE NIGHT IN 18-49

"DATELINE MYSTERY" DELIVERS ITS MOST-WATCHED EPISODE SINCE THE SEASON PREMIERE IN OCTOBER

IN THE METERED MARKETS, "SATURDAY NIGHT LIVE" IS THE #1 TELECAST OF THE NIGHT, MAINTAINING 100% OF THE SAME NIGHT LAST YEAR

Saturday Primetime Ratings:

NBC ranks #1 among the Big 4 networks in primetime Saturday night in adults 18-49, adults 25-54, total viewers and other key measures.

"Dateline Saturday Night Mystery" (0.8/3 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET):

· Ties as the #1 primetime show of the night on the Big 4 in adults 18-49 (with NBC's "SNL Vintage" and CBS's "48 Hours").

· Ranks #1 outright among those nets in primetime in adults 25-54 (with a 1.3 rating).

· Delivers its most-watched episodes since the show's Oct. 24 season premiere (5.1 million), matches its adult 18-49 high since Jan. 30 (0.9) and equals its season high in adults 25-54 (1.3).

· Grows +3% versus its prior telecast in total viewers (4.934 million vs. 4.769 million).

· Wins the slot among the Big 4 networks in adults 18-49, adults 25-54, total viewers and other key measures.

· Increases by +67% from its first half-hour to its fourth in adults 18-49 (from a 0.6 rating to a 1.0), by +40% in adults 25-54 (1.0 to 1.4) and by +30% or 1.3 million persons in total viewers (4.2 million to 5.5 million) and grows with each succeeding half-hour in all three measures.

"SNL Vintage" (0.8/3 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET, with an encore of the Nov. 3, 2012 telecast of "Saturday Night Live" hosted by Louis C.K. with musical guest fun):

· Ties as the #1 primetime show of the night on the Big 4 in adults 18-49 (with NBC's "Dateline Mystery" and CBS's "48 Hours").

· Ties for #1 in the time period among ABC, CBS and NBC in adults 18-49 and other key demos.

· Grows +14% versus the prior "SNL" encore in this slot in adults 18-49 (0.8 vs. 0.7 on Feb. 20) and by +1% in total viewers (2.946 million vs. 2.907 million), making this the top-scoring "SNL Vintage" in both categories since Feb. 6 (0.9/3 in 18-49, 3.2 million viewers overall).

In Late-Night Metered-Market Household Averages for Saturday Night:

· The March 5 telecast of "Saturday Night Live," with host Jonah Hill and musical guest Future, averaged a 4.0 rating, 10 share in household results from the 56 markets metered-by Nielsen Media Research and a 1.8/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, outrating all primetime programming on those networks in both categories. In 18-49 in the local people meters, "SNL" more than doubled each primetime Big 4 program last night.

· "SNL" maintained 100% of its rating for the same night last year in metered-market households (4.0 vs 4.0 on March 7, 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +48% going from L+SD to L+7 in adults 18-49 (1.98 to 2.94) and +2.260 million persons in total viewers (6.509 million to 8.769 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· 48 HOURS (CBS)
· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)




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