or


[10/12/17 - 12:10 PM]
Premiere Episode of Ken Burns and Lynn Novick's "The Vietnam War" Seen by More Than 11.9 Million Unique Viewers
PBS further spins the numbers for Sunday, September 17.

[via press release from PBS]

Premiere Episode of Ken Burns and Lynn Novick's THE VIETNAM WAR Seen by More Than 11.9 Million Unique Viewers

The Landmark Documentary Premiere Garners Over Two Million Streams Across PBS Digital Platforms - Highest-Streamed Series Premiere in PBS History

ARLINGTON, VA; October 12, 2017 - PBS today announced that the premiere episode of THE VIETNAM WAR, the 10-part, 18-hour documentary film series from Ken Burns and Lynn Novick that aired on Sunday, September 17, drew an average audience of 9.6 million viewers (P2+) across PBS stations nationwide (6.0 household rating). A total of 11.9 million unique viewers watched the premiere in all (Nielsen, National Live + 7). The first episode has been streamed over two million times to date, making it the most-streamed series premiere in PBS history.

The premiere episode of THE VIETNAM WAR is PBS' highest-rated telecast of the Nielsen 2016-17 broadcast season and the best performing since the series finale of DOWNTON ABBEY ON MASTERPIECE in March 2016. The 6.0 rating for THE VIETNAM WAR is more than 300 percent greater than PBS' average primetime rating (Source: Nielsen, National Live +7). The premiere episode also ranks among the highest-rated episodes of all time for a Ken Burns/Lynn Novick series, rising above groundbreaking titles including PROHIBITION (2011), THE WAR (2007) and JAZZ (2001).

THE VIETNAM WAR is currently re-airing on Tuesday nights at 9:00 p.m. ET (October 3-November 28) and is currently available for streaming on pbs.org and all station-branded platforms, including Passport, a PBS station benefit for donors. To date, all 10 episodes of the series have been streamed more than 7.2 million times, with 3.3 million of the streams delivered via PBS' over-the-top (OTT) apps. In addition to a Spanish-language version of the series, in a first, PBS also offered a Vietnamese subtitled version of the series for streaming. In another first, the series also streamed in Vietnam, attracting over 600,000 streams to date.

"Lynn and I decided 10 years ago that we needed to make THE VIETNAM WAR because it is the most consequential event in the past 50 years of American history, yet we've never really talked about it as a nation. To know that so many people watched the film and became engaged with it is a tremendous honor. We hope that all those who watched it will continue to learn about the war and its legacy and talk about it with their friends and family," said Burns.

"It was very important to Ken and me that our film reach as many people as possible in as many places as possible, which is why we translated the entire series into Spanish and Vietnamese. We're grateful to PBS for supporting this vision by making THE VIETNAM WAR available on so many platforms, and making it possible for the people of Vietnam to stream the series online. There is enormous interest there; this is their story as much as ours," said Novick.

"This moment has been 10 years in the making and we could not be prouder of what we have achieved as a public television family," said Beth Hoppe, Chief Programming Executive and General Manager, General Audience Programming, PBS. "As a result of this important film, millions of people all over the world are having important conversations about THE VIETNAM WAR. The success of this film is a reflection of the tremendous collaboration among Ken, Lynn, Florentine Films, WETA, PBS and our member stations, who worked tirelessly to ensure that this important film reached viewers on all media platforms."

On the night of premiere, The VIETNAM WAR was the # 4 most social program in prime time (excluding sports) making it the most social program for PBS this year to date. It was the #1 most social documentary and special interest program on any network so far this year (Source: Nielsen Social Content Ratings, 9/17-9/28).

To engage viewers around the topic of THE VIETNAM WAR, PBS stations from around the country are bringing diverse local voices to a national conversation. Engagement activities range from screenings and panel discussions to story collection and local productions. In addition, PBS stations have partnered with more than 330 local organizations and have collectively planned more than 250 community engagement events and activities.

THE VIETNAM WAR is currently available on Blu-ray and DVD from PBS Distribution at shopPBS.org. The DVD and Blu-ray extras include a 45-minute preview program, two special segments on the contemporary lives of two of the program's participants, and deleted scenes. The series will also be available for digital download.

Funding for THE VIETNAM WAR is provided by Bank of America; Corporation for Public Broadcasting; PBS; David H. Koch; The Blavatnik Family Foundation; Park Foundation; The Arthur Vining Davis Foundations; The John S. and James L. Knight Foundation; The Andrew W. Mellon Foundation; National Endowment for the Humanities; The Pew Charitable Trusts; Ford Foundation Just Films; Rockefeller Brothers Fund; and Members of The Better Angels Society:

Jonathan & Jeannie Lavine, Diane & Hal Brierley, Amy & David Abrams, John & Catherine Debs, Fullerton Family Charitable Fund, The Montrone Family, Lynda & Stewart Resnick, The Golkin Family Foundation, The Lynch Foundation, The Roger & Rosemary Enrico Foundation, Richard S. & Donna L. Strong Foundation, Bonnie & Tom McCloskey, Barbara K. & Cyrus B. Sweet III, The Lavender Butterfly Fund.

THE VIETNAM WAR is a production of Florentine Films and WETA, Washington, DC. Directed by Ken Burns and Lynn Novick. Written by Geoffrey C. Ward. Produced by Sarah Botstein, Lynn Novick and Ken Burns.

About PBS

PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches nearly 100 million people through television and nearly 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS' premier children's media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV - including a new 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices.

About WETA

WETA Washington, DC, is one of the largest producing stations of new content for public television in the United States. WETA productions and co-productions include PBS NewsHour, Washington Week, The Kennedy Center Mark Twain Prize, The Library of Congress Gershwin Prize for Popular Song, Latino Americans and The Italian Americans; documentaries by filmmaker Ken Burns, including The Civil War, Baseball, The National Parks: America's Best Idea, The Roosevelts: An Intimate History and The Vietnam War; and productions by Harvard scholar Henry Louis Gates, Jr., including Finding Your Roots with Henry Louis Gates, Jr. (Season Three), Black America Since MLK: And Still I Rise and Africa's Great Civilizations. WETA presentations include Martha Stewart's Cooking School, Pati's Mexican Table, Sara's Weeknight Meals, Globe Trekker and Daniel Tiger's Neighborhood. Sharon Percy Rockefeller is president and CEO. The WETA studios and administrative offices are located in Arlington, Virginia. More information on WETA and its programs and services is available at www.weta.org. On social media, visit www.facebok.com/wetatvfm on Facebook or follow @WETAtvfm on Twitter.





  [october 2017]  
S
M
T
W
T
F
S


· VIETNAM WAR, THE (PBS)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.