DISCOVERY CHANNEL DIVES INTO SHARK WEEK'S 30TH ANNIVERSARY AS SUNDAY'S #1 NETWORK ON TELEVISION ACROSS M25-54, P/M18-49, and P/M18-34
(Los Angeles) - SHARK WEEK, television's longest-running event celebrated its 30th anniversary on Discovery Channel this week with an all-star lineup of celebrities and all-new groundbreaking shark stories. The 30th anniversary of shark programming premiered Sunday, July 22 making Discovery the #1 network on all of television in prime time across M25-54, P/M18-49, and P/M18-34 - topping all the broadcast networks. In Total Day, Discovery was cable's #1 network across adults, men, and women 25-54 and 18-49 and SHARK WEEK programming reached 11.5 million total viewers.
On SHARK WEEK 2018's premiere night, Discovery Channel claimed Sunday's top three cable telecasts across P/M25-54 and P/M18-49 with SHAQ DOES SHARK WEEK, RONDA ROUSEY UNCAGED, and BEAR vs SHARK. SHAQ DOES SHARK WEEK was also Sunday's most-watched cable telecast, averaging 3.37M Total Viewers and becoming one of the Top 10 highest-rated SHARK WEEK telecasts ever across P25-54 (#6), M25-54 (#7), and W25-54 (#8).
SHARK WEEK and SHAQ DOES SHARK WEEK drove the network's app, Discovery GO to its 4 most streamed days ever. Additionally, in the Monday-Sunday leading up to SHARK WEEK, SHARK WEEK and Discovery reached 38 million people across social media platforms.
Source: The Nielsen Company, Live+3 program-based coverage area data, excl. breakouts. Strict daypart for all except Top 5 opening claims which are starts within. Competitive ranks based on 000s, Discovery Top 5/Top 10 ever ranks based on ratings. Reach=6-min. qualifier. Total Day=9a-3a (6a-3a for reach).