L+3 Thurs Ratings: ABC's HTGAWM Scores the Biggest Playback Lift of Premiere Week with a +100% Gain in AD18-49
Live + 3 Day Data for Thursday, 9/27/18
After just 3 days of TV playback, ABC prime time delivery spiked by a full rating point among Adults 18-49 (growing from a 1.5/7 in L+SD to a 2.5/11 in L+3), increasing its lead over CBS (with the premiere of Murphy Brown) to 32% in L+3 (2.5/11 vs. 1.9/8) versus a 15% margin in L+SD and maintaining its dominant advantage over NBC (+39% - 2.5/11 vs. 1.8/8).
With a +100% jump over its L+SD Adult 18-49 rating, the 5th season opener of ABC's How to Get Away with Murder is the #1 broadcast gainer in delayed viewing during Premiere Week to date and the only broadcast program to post triple-digit growth after 3 days of TV playback. HTGAWM is also the week's biggest overall gainer in Total Viewers with a +70% increase from L+SD to L+3. In fact, with HTGAWM and The Good Doctor, ABC has the week's Top 2 broadcast gainers in both Total Viewers (+70% and +69%, respectively) and Adults 18-49 (+100% and +92%, respectively). In addition, ABC claims the #1 broadcast gainer on 3 of 4 nights of Premiere Week to date in both Total Viewers and Adults 18-49 with The Good Doctor on Monday, A Million Little Things on Wednesday and HTGAWM on Thursday.
· HTGAWM scored series-high L+3 lifts with increases of +100% in Adults 18-49 and +70% in Total Viewers over its L+SD numbers.
The 2-hour 15th season opener of ABC's Grey's Anatomy was Thursday's #1 absolute gainer in Adults 18-49 with a +1.1 rating point jump from L+SD to L+3 (tied with CBS' The Big Bang Theory).
· After holding even with its season 14 finale among Adults 18-49 in L+SD, Grey's ended up growing by 3% (3.0/13 vs. 2.9/14) to equal its highest L+3 rating since early March - since 3/1/18.
Source: The Nielsen Company, Live+3 Day Program Ratings for 9/24-9/27/18, excludes repeats.