Ratings Report for Thursday, Oct. 6, 2022
ABC Multiplatform+35 Day Ratings
Series Debut of ABC's 'Alaska Daily' Grows Its 35-Day Multiplatform Audience to 12.3 Million Viewers
New ABC Drama Catapults +844% Over Live+Same Day Rating in Adults 18-49
'Alaska Daily' Scores Biggest-Ever Increase for an ABC Telecast in Adults 18-49
'Alaska Daily' Picks up Massive +8.7 Million Total Viewers
"Alaska Daily" (12.3 million Total Viewers and 3.02 rating in AD18-49):
After 35 days of viewing across linear and digital platforms, the series debut of "Alaska Daily" skyrocketed to 12.3 million Total Viewers and a 3.02 rating among Adults 18-49.
The "Alaska Daily" series debut catapulted more than 9 times over its initial Live+Same Day Adult 18-49 rating (3.02 rating vs. 0.32 rating), posting a lift of +844% to deliver the biggest-ever delayed-viewing increase for any single ABC telecast (new or returning). In addition, the new ABC drama picked up a massive +8.7 million Total Viewers after 35 days of multiplatform viewing.
"Alaska Daily" scored the largest lift of any ABC premiere so far this season in both Total Viewers (+8.7 million) and Adults 18-49 (+844%).
"Alaska Daily" premiered as ABC's strongest series debut since November 2020 in both Total Viewers (12.3 million) and Adults 18-49 (3.02 rating) - since the debut of "Big Sky" on 11/17/20.
Source: The Nielsen Company, preliminary ABC Multiplatform+35 Day Ratings for 10/6/22. ABC Multiplatform+35 Day numbers begin with the 2018-19 season.