HALLMARK CHANNEL BECOMES #1 ON ENTERTAINMENT CABLE FOR THE WEEKEND WITH LAUNCH OF ANNUAL "SPRING INTO LOVE" PROGRAMMING EVENT
Franchise Delivers #1 Most-Watched Program of the Week with A Picture of Her
March 28, 2023, NEW YORK - Spring into Love has sprung on Hallmark Channel, bringing viewers six all-new original romantic movies to celebrate the season. The stunt kicked off on Saturday night, headlined by A Picture of Her starring network fan-favorite Tyler Hynes and Rhiannon Fish, which helped establish Hallmark Channel as entertainment cable's #1 most-watched network of the weekend among Women 18+. Further, the film marked entertainment cable's #1 most-watched program of the week among Women and Persons 18+ on a L+SD basis.
Network and movie highlights include (L+SD):
· Hallmark Channel was the #1 most-watched network on entertainment cable in Weekend Total Day among Women 18+, as well as #2 in Weekend Primetime among Households, Women and Persons 18+, and Total Viewers
· A Picture of Her became the #1 most-watched entertainment cable program of the week among Women and Persons 18+ and on Saturday among Households, Women and Persons 18+, Total Viewers, and Women 25-54
· A Picture of Her reached 2.4 million Unduplicated Total Viewers
*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 3/20/23-3/26/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated P2+ Reach, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.