SEASON PREMIERE

AWARD-WINNING "PRIMETIME: WHAT WOULD YOU DO?" RETURNS - NEW SHOWS BEGIN AIRING FRIDAY, JANUARY 20 AT 9:00 P.M. ON ABC

When People See a Situation that Cries Out for Action, Do They Step in, Back Away or Just Walk on by?

When you think no one is watching... what would you do? Called "a Candid Camera of Ethics" by The Columbia Journalism Review, the popular ABC News series "Primetime: What Would You Do?" returns with all-new scenarios beginning FRIDAY, JANUARY 20 (9:00-10:00 p.m., ET) on ABC.

Using hidden cameras, "What Would You Do?" establishes everyday scenarios and then captures people's reactions. Whether people are compelled to act or mind their own business, John Qui�ones reports on their split-second and often surprising decision-making process.

Promo Preview (short): http://abcnews.go.com/WhatWouldYouDo/video/coming-up-what-would-you-do-abc-news-john-quinones-returns-friday-abc-news-15347396

Promo Preview (long): http://abcnews.go.com/WhatWouldYouDo/video/coming--15324931

Friday, January 20 scenarios Include:

Cover it Up: A person with a very obvious birthmark visits a busy make-up counter and asks for help selecting a new lipstick. The make-up artist instead insists on offering products to cover-up her face. Will other customers say anything?

Conniving Customers: What will happen when two young men try to scam a restaurant for a free meal by putting a bug in their soup? Will other diners turn them in, and does it matter if the scammers are two young women?

Kid Driver: Taking a page from recent headlines, "WWYD" sets out to see what will happen when a visibly intoxicated father asks his young son to serve as his designated driver. And what if it's an intoxicated mother and daughter?

Gay Husband: How will onlookers react when a husband starts kissing a male lover, who had been sitting at the restaurant bar, the minute his wife leaves for the bathroom?

"What Would You Do?" has won awards from the Chicago International Television Festival and the Avon Foundation's 2006 Voice of Change award for exposing "injustice and wrongdoing against women and bringing the message of domestic violence to the mainstream."

David Sloan is the executive producer and Danielle Baum Rossen is the senior producer of "What Would You Do?"