TONIGHT ON "ABC's THE LOOKOUT"

"ABC's The Lookout" is a survival guide to the modern consumer jungle, offering a mix of compelling undercover investigations and lively dispatches about how you spend your money. Featuring smart reporting from ABC's powerhouse team of correspondents, "ABC's The Lookout" covers the trends and products that obsess Americans, offering tips along the way about how to maximize value and avoid costly mistakes. "ABC's The Lookout" airs TONIGHT, WEDNESDAY, JULY 24 (10:00-11:00 p.m., ET) on the ABC Television Network.

"ABC's The Lookout" team will do whatever it takes to help you get more for your money. Reports airing on Wednesday, July 24 include:

· A Lookout Claim Check: Juju Chang checks out the huge calorie-burning claims made by makers of two new high tech weight loss gadgets. We're taking it to the lab.

· Fine Print: Commercial ads are required to have a level of transparency to protect consumers, but the most important information is often reduced to the fine print, or in the case of radio, to fast talk. "ABC's The Lookout" examines some of the tricks of the trade when it comes to obscure disclaimers. Linsey Davis reports.

· Dogs Day Out: Americans love their dogs, and now there are new ways to lavish luxury on your pet pooch. But do they really need or even want it? Nick Watt takes a few four-legged friends out on the town.

· Ice Cream "Study": It shouldn't take much to sell ice cream in the middle of a hot summer. "The Lookout" considers Baskin Robbins' new research linking ice cream flavor to personality traits, and takes to the street to see if the study passes our own taste and smell test. Gio Benitez reports.

Jeanmarie Condon is executive producer. David Scott is senior broadcast producer.