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(from Disney Channel's press release, April 2017) A far-reaching, unprecedented and simultaneous premiere has been set for the Disney Channel Original Movie "Descendants 2" across five networks within the Disney|ABC Television Group, FRIDAY, JULY 21 (8:00 p.m. EDT), on Disney Channel, ABC, Disney XD, Freeform and Lifetime. The announcement, made today by Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC Television Group, continues the group's commitment to showcasing its programming in new, innovative ways to reach an even wider audience, joining the announcement of ABC's exhibition of "Marvel's Inhumans" in IMAX theatres worldwide this fall. This extraordinary "Descendants 2" summer block party ushers in the sequel to 2015's "Descendants," the fifth most watched movie in cable TV history (12.2 million Total Viewers) and will extend to each network's branded digital and several on-demand platforms (live feeds on apps; plus on-demand on the Disney Channel, ABC, Freeform and Lifetime apps, beginning Friday, July 21, at 10:00 p.m. EDT/7:00 p.m. PDT; and on Disney Channel, ABC, Freeform and Lifetime VOD beginning Saturday, July 22). An inspiring story about the teenage sons and daughters of Disney's most infamous villains, "Descendants" (2015) has reached well over 100 million Total Viewers worldwide. Its videos on Disney's YouTube channels have amassed over one billion views. The stories spurred young readers to purchase over 2.6 million books; a new young adult novel written by Melissa de la Cruz, "Rise of the Isle of the Lost: A Descendants Novel," will debut May 23. Disney Consumer Products and Interactive Media will release a new product line inspired by "Descendants 2" this summer, designed just for tweens with villain-inspired styles across apparel, accessories, arts and activities, dolls, consumer electronics and more. |
