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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[11/26/24 - 12:03 PM] Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.
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[11/26/24 - 11:44 AM] TNT Sports to Debut "Evolve and Flex" with Lance Fresh Friday, Dec. 6, on truTV and Max The show is hosted by sports-lifestyle expert Lance Fresh and features candid conversations with guests to discuss how life's events have contributed to their sense of style.
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[11/26/24 - 11:19 AM] MGM+ Announces 2025 Premiere Date for "NFL Icons" Season Four In the upcoming fourth season, the docuseries will feature Pro Football Hall of Famers Joe Montana, DeMarcus Ware, Kurt Warner and Gale Sayers.
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[11/26/24 - 10:24 AM] Video: "Rogue Heroes" (MGM+ 2025 Series) Season 2 Tease "Rogue Heroes" is a dramatized account of how the world's greatest Special Forces unit, the SAS, was formed under extraordinary circumstances in the darkest days of World War Two.
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[11/26/24 - 10:09 AM] Video: Acorn TV Releases Official Trailer for Second Season of Hit Australian Drama, "Darby and Joan" The new season debuts with a two-episode premiere, exclusively on Acorn TV, on December 30, followed by weekly episodes through January 27.
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[11/26/24 - 10:01 AM] ABC News Studios Announces Fourth Season of Hit True-Crime Series "Wild Crime," Streaming Dec. 5 Only on Hulu "Wild Crime: Eleven Skulls" delves into the haunting 2012 disappearance of Samantha Koenig, an 18-year-old Anchorage barista last seen leaving her place of work with an unknown man on a dark winter night.
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[11/26/24 - 08:32 AM] Bravo Greenlights "Vanderpump Rules" Season 12 with a New Group of SUR-vers In addition, "Vanderpump Rules" will celebrate the past decade of heartbreaks, friendship rifts and scandals with a retrospective special highlighting the past 11 seasons.
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[11/26/24 - 08:30 AM] Video: Paramount+ and Nickelodeon Reveal Teaser, First-Look Images and Premiere Date for "Henry Danger The Movie" "Henry Danger The Movie" will be available to stream in the U.S. on Paramount+ Friday, January 17, and premiere on Nickelodeon that same day at 7 p.m. (ET/PT).
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[11/26/24 - 08:01 AM] Video: "Makayla's Voice: A Letter to the World" - Official Teaser - Netflix Makayla is a teenage girl who has spent her life grappling with a rare form of autism that rendered her essentially nonverbal until her parents, filled with unwavering belief in their daughter's potential, embarked on a transformative journey to discover the true depth of Makayla's inner world.
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[11/26/24 - 08:01 AM] HBO Announces Ian Bonhote & Peter Ettedgui's Award-Winning "Super/Man: The Christopher Reeve Story," Debuting December 7 on HBO and Max The critically acclaimed film had its world premiere at the 2024 Sundance Film Festival and recently won six Critics Choice Documentary Awards.
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[11/26/24 - 08:00 AM] HGTV Greenlights Gutsy Las Vegas Renovation Series "Sin City Rehab" (wt) Starring Indomitable Designer Alison Victoria The eight-episode series will document Alison, best known for her Emmy-nominated series "Windy City Rehab," taking the biggest gamble of her career as she expands her successful design business out West.
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[11/26/24 - 07:01 AM] Video: "The Manny" Season 2 - Release Date Announcement - Netflix A busy executive hires a cowboy to care for her kids in a moment of panic. Little does she know he'll challenge her views of gender roles - and of love.
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[11/26/24 - 06:58 AM] "The Talk" Series Finale to Air Live on Friday, December 20 Over the show's 15 season run, "The Talk" will have aired 2,993 episodes, garnered over 70 awards/nominations, promoted over 10,800 guests, gifted over $103 million in giveaways, and welcomed over 250,000 audience members.
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[11/26/24 - 06:01 AM] "Star Wars: Skeleton Crew" Will Debut Early - Watch the Two-Episode Premiere Streaming December 2 Only on Disney+! Look for new weekly episodes every Tuesday starting at 6 p.m. PT on December 10.
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[11/26/24 - 06:01 AM] Paramount+ Sets December 9 Premiere for Docuseries on American Soccer Star Christian Pulisic The first episode will premiere in December, while episodes two and three will premiere in January.
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