or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)





[01/23/25 - 10:03 AM]
Lifetime Greenlights "Killing the Competition" Executive Produced by and Starring Melissa Joan Hart
Debuting March 1, the film is inspired by actual events of an overbearing mother who descends from meddling to menacing after her daughter is cut from the dance team of her own high school alma mater.

[01/23/25 - 10:02 AM]
Video: "The Great American Baking Show: Celebrity Big Game" - Official Trailer - The Roku Channel
Join celebrity bakers DK Metcalf, Katie Nolan, Tony Gonzalez, Arik Armstead, Amy Smart as they prepare special bakes for America's biggest sporting event of the year!

[01/23/25 - 10:01 AM]
Video: "Sweet Magnolias" Season 4 - Official Trailer - Netflix
It's a very Serenity holiday season as the Magnolias weather a tragedy, a town crisis and a fierce storm in the weeks from Halloween to Christmas.

[01/23/25 - 09:15 AM]
Oxygen True Crime's "New York Homicide" Premieres Feb. 1 at 9 P.M. ET/PT
In its second season, "New York Homicide" reached 8.3 million viewers across all platforms.

[01/23/25 - 09:04 AM]
Black Stories Always: Hulu Celebrates Black History Month with New Premieres and Timeless Classics
From timeless classics to groundbreaking originals, we shine a light on the voices and creators who have made an impact on culture and entertainment.

[01/23/25 - 09:00 AM]
Video: MGM+ Original Series "Godfather of Harlem" Returns April 13th with an Action-Packed Season 4 Teaser Starring Academy Award-Winner Forest Whitaker
Season 4 stars Academy Award-winning actor Forest Whitaker as Bumpy Johnson, alongside Ilfenesh Hadera, Lucy Fry, Antoinette Crowe-Legacy, Erik LaRay Harvey, Michael Raymond James, Elvis Nolasco, and Erik Palladino, and introduces Frank Lucas portrayed by Daytime Emmy Award-winning actor Rome Flynn.

[01/23/25 - 08:01 AM]
Paramount+ to Premiere True-Crime Docuseries "Burden of Guilt" on February 4
The three-part series follows a woman's quest to solve the mystery of what or who really killed her 4-month-old baby brother.

[01/23/25 - 08:00 AM]
Max Original Four-Part Documentary Series "The Takedown: American Aryans" Debuts February 6
The four-part documentary series takes viewers inside the cult-like world of the Aryan Brotherhood of Texas from the late 2000s to the present day.

[01/23/25 - 08:00 AM]
The CBS Original "Hollywood Squares" Lands Special Week-Long Daytime Run
As announced yesterday, beginning Wednesday, January 29, CBS Wednesday game nights will kick off with original episodes of "Hollywood Squares" at 8:00/7:00c.

[01/23/25 - 07:16 AM]
Move to the Rhythm of Love on AXS TV with a Day of Rockin' Romance in the Whole Lotta Love Marathon, Airing Friday, February 14
As part of the festivities, viewers are invited to join in on the Valentine's Day fun with AXS TV's Viewer Video Valentines!

[01/23/25 - 06:35 AM]
The Walt Disney Company Earns 15 Academy Award Nominations
"The Oscars" will air live on ABC and for the first time stream live on Hulu on Sunday, March 2, at 7 p.m. EST/4 p.m. PST, with the official live red-carpet show airing at 6:30 p.m. EST/3:30 p.m. PST.

[01/23/25 - 06:31 AM]
Video: "Court of Gold" - Official Trailer - Netflix
The 1992 dream team brought basketball to the global stage. 30 years later, the world's caught up and the talent gap has closed. No one is untouchable. Witness the drama unfold in the battle to dethrone the US. It's more than a game, it's personal.

[01/23/25 - 06:02 AM]
"Berlin" Season 2 Starts Filming
Pedro Alonso once again takes on the role of the iconic Berlin, and along with him, his entire gang returns.

[01/23/25 - 06:01 AM]
Set the Sails & Hoist the Jolly Roger: The LEGO Group Embarks on a New Adventure with Netflix's "One Piece"
Fans of LEGO building and "One Piece" can prepare to embark on an adventure through the East Blue where fans will experience iconic moments and scenes from the hit live-action adaptation in a new way, ahead of the epic return of the live-action "One Piece" Season 2.

[01/23/25 - 01:01 AM]
Prime Video Announces the Launch of Groundbreaking Documentary Series "Calleja en el Espacio"
The documentary series for Spanish television will follow renowned explorer and presenter Jesús Calleja in his most ambitious adventure to date: becoming the first Spanish civilian to travel to space.