or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[11/26/24 - 12:03 PM]
Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots
Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.

[11/26/24 - 11:44 AM]
TNT Sports to Debut "Evolve and Flex" with Lance Fresh Friday, Dec. 6, on truTV and Max
The show is hosted by sports-lifestyle expert Lance Fresh and features candid conversations with guests to discuss how life's events have contributed to their sense of style.

[11/26/24 - 11:19 AM]
MGM+ Announces 2025 Premiere Date for "NFL Icons" Season Four
In the upcoming fourth season, the docuseries will feature Pro Football Hall of Famers Joe Montana, DeMarcus Ware, Kurt Warner and Gale Sayers.

[11/26/24 - 10:24 AM]
Video: "Rogue Heroes" (MGM+ 2025 Series) Season 2 Tease
"Rogue Heroes" is a dramatized account of how the world's greatest Special Forces unit, the SAS, was formed under extraordinary circumstances in the darkest days of World War Two.

[11/26/24 - 10:09 AM]
Video: Acorn TV Releases Official Trailer for Second Season of Hit Australian Drama, "Darby and Joan"
The new season debuts with a two-episode premiere, exclusively on Acorn TV, on December 30, followed by weekly episodes through January 27.

[11/26/24 - 10:01 AM]
ABC News Studios Announces Fourth Season of Hit True-Crime Series "Wild Crime," Streaming Dec. 5 Only on Hulu
"Wild Crime: Eleven Skulls" delves into the haunting 2012 disappearance of Samantha Koenig, an 18-year-old Anchorage barista last seen leaving her place of work with an unknown man on a dark winter night.

[11/26/24 - 08:32 AM]
Bravo Greenlights "Vanderpump Rules" Season 12 with a New Group of SUR-vers
In addition, "Vanderpump Rules" will celebrate the past decade of heartbreaks, friendship rifts and scandals with a retrospective special highlighting the past 11 seasons.

[11/26/24 - 08:30 AM]
Video: Paramount+ and Nickelodeon Reveal Teaser, First-Look Images and Premiere Date for "Henry Danger The Movie"
"Henry Danger The Movie" will be available to stream in the U.S. on Paramount+ Friday, January 17, and premiere on Nickelodeon that same day at 7 p.m. (ET/PT).

[11/26/24 - 08:01 AM]
Video: "Makayla's Voice: A Letter to the World" - Official Teaser - Netflix
Makayla is a teenage girl who has spent her life grappling with a rare form of autism that rendered her essentially nonverbal until her parents, filled with unwavering belief in their daughter's potential, embarked on a transformative journey to discover the true depth of Makayla's inner world.

[11/26/24 - 08:01 AM]
HBO Announces Ian Bonhote & Peter Ettedgui's Award-Winning "Super/Man: The Christopher Reeve Story," Debuting December 7 on HBO and Max
The critically acclaimed film had its world premiere at the 2024 Sundance Film Festival and recently won six Critics Choice Documentary Awards.

[11/26/24 - 08:00 AM]
HGTV Greenlights Gutsy Las Vegas Renovation Series "Sin City Rehab" (wt) Starring Indomitable Designer Alison Victoria
The eight-episode series will document Alison, best known for her Emmy-nominated series "Windy City Rehab," taking the biggest gamble of her career as she expands her successful design business out West.

[11/26/24 - 07:01 AM]
Video: "The Manny" Season 2 - Release Date Announcement - Netflix
A busy executive hires a cowboy to care for her kids in a moment of panic. Little does she know he'll challenge her views of gender roles - and of love.

[11/26/24 - 06:58 AM]
"The Talk" Series Finale to Air Live on Friday, December 20
Over the show's 15 season run, "The Talk" will have aired 2,993 episodes, garnered over 70 awards/nominations, promoted over 10,800 guests, gifted over $103 million in giveaways, and welcomed over 250,000 audience members.

[11/26/24 - 06:01 AM]
"Star Wars: Skeleton Crew" Will Debut Early - Watch the Two-Episode Premiere Streaming December 2 Only on Disney+!
Look for new weekly episodes every Tuesday starting at 6 p.m. PT on December 10.

[11/26/24 - 06:01 AM]
Paramount+ Sets December 9 Premiere for Docuseries on American Soccer Star Christian Pulisic
The first episode will premiere in December, while episodes two and three will premiere in January.