or


[03/27/07 - 11:14 AM]
NBC Universal Launches Wide Range of Cross Platform Mobile Content from Broadcast, Cable and Internet Properties
The new NBC2Go mobile service offers episodes from such series as "Heroes," "The Black Donnellys," "Friday Night Lights" and Bravo's "The Real Housewives of Orange County."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES WIDE RANGE OF CROSS PLATFORM MOBILE CONTENT FROM BROADCAST, CABLE AND INTERNET PROPERTIES

-With NBCU Digital2Go Offerings, Consumers Experience NBC Universal Content When and How They Want with Linear Video Channels, On Demand Long and Short Form Programming, Mobile Web, Interactive Features and Messaging-

New York � March 27, 2007 � NBC Universal today announced the launch of its NBCU Digital2Go initiative, with a robust suite of mobile offerings that allow users access to NBCU content 24/7. The new offerings include:

Linear video channels, NBC News2Go and NBC2Go, available through the MediaFLO service

Full-length NBC Primetime and Cable entertainment shows on demand, available through MobiTV

7 short form video channels, available through MobiTV

4 new mobile web (WAP) sites for NBC, USA, Bravo and NBC Sports

"With the launch of our suite of NBCU Digital2Go offerings, NBC Universal continues to be a premier content provider to mobile platforms, with a broad selection of rich, interactive mobile offerings," said Salil Dalvi, General Manager, Wireless Platforms, NBC Universal. "With the launch of our mobile web sites, NBC Universal will have a new platform to develop its direct relationship with mobile consumers."

NBC Universal and MediaFLO USA bring top NBC Universal content to subscribers of its TV-quality, mobile entertainment service on two dedicated channels, NBC2Go and NBC News2Go. NBC News2Go features live, full-length programs, including Today, Nightly News with Brian Williams and Meet the Press, as well as select programming from both MSNBC and CNBC, including Power Lunch and Hardball with Chris Matthews. Entertainment channel NBC2Go offers a select number of acclaimed NBC Universal Primetime, Daytime and Cable shows, such as Heroes, The Black Donnellys, Friday Night Lights and Bravo's Real Housewives of Orange County as well as access to The Tonight Show with Jay Leno and Late Night with Conan O'Brien.

Earlier this month, NBC Universal and MobiTV announced a breakthrough deal to make full-length Primetime on demand programming available over US wireless networks for the first time. In addition to a robust Primetime and Cable video-on-demand line-up, including Heroes, Friday Night Lights, The Office, Monk (USA), Battlestar Galactica (SCI FI) and Work Out (Bravo), the two companies now offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers.

Crisp Wireless, a mobile technology solutions and services company, currently powers 23 mobile websites for NBC Universal, including dedicated sites for many Primetime and Cable programs, such as Heroes, The Office, and Bravo's Project Runway, Top Chef and Work Out. The mobile websites include exclusive mobile offerings, such as ringtones, user generated content, polls, character or contestant blogs and storyline integrations.

Starcut USA Inc, a mobile software company, is working with NBC Universal to design, develop and launch powerful WAP services for USA Network, with show specific sites for Monk, Psych, Nashville Star and The Starter Wife. Starcut is also working with NBC Universal to release high-end WAP services for SCI FI (starting with PainKiller Jane), as well as iVillage and Access Hollywood. The services include schedules, episode guides, polls, trivia, community blogs, alerts and much more.

NBC Universal and phone-based participation media solutions provider CommerceTel have teamed up to use the phone as a real world touch point to the storyline of Heroes. Through a toll free number for Primatech Paper, as revealed on air during the January 22 episode, fans are able to interact with characters and key plot elements in new and exciting ways. Several innovations have been employed since the inception of the campaign that have ranged from user generated content, where fans can leave characters a voicemail, to opting in for frequent plot reveals via text messaging.

# # #

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.





  [march 2007]  
S
M
T
W
T
F
S
    


· ACCESS HOLLYWOOD (SYNDICATION)
· BATTLESTAR GALACTICA (SCI FI)
· BLACK DONNELLYS, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HEROES (NBC)
· IN THE LOOP WITH IVILLAGE (SYNDICATION)
· MONK (USA)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· PAINKILLER JANE (SCI FI)
· PSYCH (USA)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· STARTER WIFE, THE (USA)
· WORK OUT (BRAVO)





[01/31/25 - 10:05 AM]
Emotions Are High, Tears Run Dry and a Web of Lies Unravel When Bravo's "The Real Housewives of Potomac" Three-Part Reunion Begins Sunday, Feb. 16 at 8 P.M. ET/PT
Housewives Gizelle Bryant, Ashley Darby, Dr. Wendy Osefo, Mia Thornton, Stacey Rusch, Keiarna Stewart and friends Jacqueline Blake and Jassi Rideaux flash back on all the fun and games throughout the season, but take each other to task for their shenanigans.

[01/31/25 - 10:01 AM]
From Creator Michael Cusack, "YOLO: Rainbow Trinity" Premieres March 9 on Adult Swim
Season three finds Australia's famed party duo, Sarah (Sarah Bishop) and Rachel (Todor Manojlovic), encountering more fun and silly characters populating their hometown of Wollongong than ever before

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/31/25 - 08:30 AM]
Hit Reality Sensation "Married at First Sight" Finds New Home at Peacock
Originally launched in 2014, "Married at First Sight" is a reality series that follows singles looking for a life-long partnership as they embark on a provocative experiment: getting legally married to a stranger the moment they first meet.

[01/31/25 - 08:00 AM]
Presenters Announced for "The 67th Annual Grammy Awards"
Taking the stage will be Cardi B, Gloria Estefan, Olivia Rodrigo, Queen Latifah, SZA, Taylor Swift, Victoria Monét and Will Smith.

[01/31/25 - 07:30 AM]
Video: Acorn TV Releases Trailer and Key Art for New Zealand Mystery Series "A Remarkable Place to Die"
Starring Chelsie Preston Crawford and acclaimed Australian actress Rebecca Gibney, the four-episode original series premieres Monday, February 17 on Acorn TV in the US and Canada, with new episodes releasing weekly.

[01/31/25 - 07:05 AM]
FOX Sports Announces 2025 Daytona Speedweeks On-Air Team for Its 25th Season of NASCAR Coverage
Calling the Daytona 500 for FOX Sports on Sunday, February 16, is play-by-play announcer Mike Joy, covering his 46th Daytona 500 for live TV or radio, alongside analysts Clint Bowyer, in his fifth year with FOX, and 2014 NASCAR Cup Series champion and 2007 Daytona 500 winner Kevin Harvick, entering his second season in the booth.

[01/31/25 - 07:01 AM]
Video: "Wolf Hall: The Mirror and the Light" Preview
Based on the final novel in Hilary Mantel's multi award-winning trilogy, "Wolf Hall: The Mirror and the Light" premieres on "Masterpiece" Sunday, March 23.

[01/31/25 - 06:01 AM]
Video: Next on Netflix - Select Films & Series International Slate
A collection of sneak peeks and first looks from Sweden, Turkey, Denmark, Germany, Mexico, Italy, Brazil, Norway and Australia.

[01/31/25 - 05:01 AM]
"Caught," Netflix's New Argentinian Thriller, Premieres on March 26
The limited series is based on the novel by Harlan Coben and shot in San Carlos de Bariloche.

[01/31/25 - 02:01 AM]
Video: Netflix Unveils the Official Trailer for "Aitana: Metamorphosis"
The documentary series will invite Aitana's fans to get to know her as they have never seen her before, enjoying her greatest hits and navigating complicated bumps in a process of personal and professional growth and maturity as she continues to establish herself as one of the biggest stars of Spanish music.

[01/30/25 - 08:31 PM]
Middle-Class Ambitions Meets High-Stakes Crime: "Dabba Cartel" Arrives February 28 on Netflix
"Dabba Cartel" is a unique tale of a reluctant cartel: the lives of five middle-class women and their families are thrown into chaos when their low-key dabba service spirals into an unexpected venture - a high-stakes drug delivery operation.

[01/30/25 - 04:43 PM]
Video: Official Trailer #3 - "Common Side Effects" - February 2 - Adult Swim
The series premieres this Sunday, February 2 at 11:30/10:30c on Adult Swim, next day on Max.

[01/30/25 - 04:10 PM]
Video: Netflix Debuted Highly Anticipated Slate with New Title Announcements, New Clips, New Images, Full Slate and More
2025 marks the return of some of Netflix's most popular shows of all time and the release of huge new films and series from some of the biggest names in entertainment.

[01/30/25 - 04:01 PM]
Go on a Journey of Love and Healing This Valentine's Day with K-Romance Series "Melo Movie"
At the heart of "Melo Movie" is the rekindled romance of Ko Gyeom, played by Choi Woo-shik, and Kim Mubee, portrayed by Park Bo-young.