or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[01/29/25 - 11:44 AM]
"Little House on the Prairie," A Reimagining of the Laura Ingalls Wilder Book Series, Is Coming to Netflix
Part family drama, part survival tale, and part origin story, the series will offer a kaleidoscopic view of the struggles and triumphs of those who shaped the American West.

[01/29/25 - 11:08 AM]
"Last Week Tonight with John Oliver" Returns February 16
The weekly series has received 30 Emmys since its premiere in 2014.

[01/29/25 - 11:02 AM]
Discovery Channel February Programming Highlights
Highlights include new installments of "Contraband: Seized at the Border" and "Destinations of the Damned with Zak Bagans" plus "Puppy Bowl XXI."

[01/29/25 - 10:41 AM]
Awesomeness TV Lands the Rights to "That Friend," from Comedian and Digital Star Sabrina Brier
Set against the vibrant, Gen Z-driven energy of New York City, the upcoming series will follow a 20-something aspiring influencer as she navigates the chaos of building her podcast while balancing life with her three best friends, coping with a dwindling bank account, and chasing her dreams of making it big.

[01/29/25 - 10:30 AM]
Video: "Deli Boys" - Official Teaser - Hulu
Things are about to get messy. Stream "Deli Boys" on March 6, only on Hulu.

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
Video: "Hot Wheels Let's Race" Season 3 Trailer - Netflix Jr
Coop and his friends have trained for this moment their whole lives. Now, three epic races will decide who wins the Hot Wheels City Ultimate Garage!

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/29/25 - 09:01 AM]
Jazwares Goes Deeper Into the Upside Down with Netflix's "Stranger Things" to Launch All-New Toy Line
Jazwares will launch a robust product line inspired by the show's beloved characters and themes from the highly anticipated "Stranger Things 5" season and its animated series spinoff currently in the works.

[01/29/25 - 09:00 AM]
"Survivor" Announces the 18 New Castaways Competing on the 48th Edition with a Two-Hour Season Premiere on Wednesday, Feb. 26
The trailblazing reality series, which shifts to 90-minute weekly episodes beginning Wednesday, March 5 at 8:00 PM, returns with a bold new group of competitors, inspired gameplay and momentous tribal councils.

[01/29/25 - 09:00 AM]
Video: Official Trailer Released for Clever Crime Comedy "Ludwig" Starring David Mitchell
The detective show broke viewership records out of the UK, with more than 9.5 million viewers and a second season already confirmed.

[01/29/25 - 08:45 AM]
Prime Video Orders Megan Park Drama Sterling Point to Series
Park created the series and will also direct, executive produce, and co-showrun alongside Josh Schwartz and Stephanie Savage.

[01/29/25 - 08:22 AM]
Suspenseful Whodunnit Series "Who Shot Otto Mueller?" Makes Exclusive US Debut Thursday, February 13, 2025 on Viaplay
This twisty contemporary thriller, which received a Best International Series nomination at Geneva International Film Festival, explores the deadly consequences of family secrets, betrayal, and revenge, all while testing the limits of loyalty and justice.

[01/29/25 - 08:00 AM]
Special Performances to Highlight "The 67th Annual Grammy Awards" Include a Star-Studded Salute to the Life and Legacy of Quincy Jones, Tributes Celebrating the City of Los Angeles and Annual in Memoriam Segment
Brad Paisley, Brittany Howard, Coldplay's Chris Martin, Cynthia Erivo, Herbie Hancock, Jacob Collier, Janelle MonĂ¡e, John Legend, Lainey Wilson, Sheryl Crow, St. Vincent and Stevie Wonder are set to appear.

[01/29/25 - 07:39 AM]
Lesley Manville and Tim McMullan to Return for "Marble Hall Murders"
This is a follow-up to the critically acclaimed fan-favorites "Magpie Murders" and "Moonflower Murders," which premiered on "Masterpiece" in 2022 and 2024, respectively.