or


[09/17/08 - 10:57 AM]
From Hangers to Hangars: CBS Marketing Campaigns Well-Suited to Help the Network's Fall Lineup Take Off
The fall campaign features 100% recycled and 100% recyclable EcoHangers emblazoned with clever catch-phrases.

[via press release from CBS]

FROM HANGERS TO HANGARS: CBS MARKETING CAMPAIGNS WELL-SUITED TO HELP THE NETWORK'S FALL LINEUP TAKE OFF

CBS Is First Broadcast Company to Promote its Lineup On EcoHangers' 100% Recycled and Recyclable Hangers

First Network to Market Programming on Roofs Visible from Descending LAX Airport Flights

CBS Comedy Pilots Screening on American Airlines Flights

In a first-of-its kind promotion for a broadcast network, CBS is hooking new viewers this fall with green advertising on 100% recycled and 100% recyclable EcoHangers designed and developed by the inventive in-home marketing company, Hanger Network. CBS's fall marketing campaigns are also reaching new heights with innovative aerial view rooftop billboards promoting "The Amazing Race" to air-travelers landing at LAX airport. Rounding out the aerial theme, CBS is running its "CBS Fall Preview Show" and the Network's two new comedies on the American Airlines inflight television network.

Beginning in mid-September, CBS's five new series as well as "The Early Show" and "How I Met Your Mother" will be featured on thousands of environmentally-friendly EcoHangers distributed at dry cleaners - to build awareness of the CBS shows right in viewers' homes. EcoHangers, made from 100% recyclable and recycled paperboard in EPA-regulated factories in the United States, represent the environmentally sound alternative to the more than eight billion wire and plastic clothes hangers that fill this country's landfills each year.

Art of the anchors/actors will be featured on the EcoHangers along with clever catch-phrases, such as:

�� A lot happens early...so hang out with us. - "The Early Show"

�� Suit Up - "How I Met Your Mother"

�� Hang on every clue. - "The Mentalist"

�� Every date has a few wrinkles. - "The Ex List"

�� Get dressed. It's later than you think. - "Eleventh Hour"

�� Clothes make the man. - "Worst Week"

�� Hang in there. - "Gary Unmarried"

"This is a clever way to get attention in this crowded media marketplace," said George Schweitzer, President, CBS Marketing Group. "Our hanger campaign is eco-friendly, fun and effectively targets adult consumers by having our shows literally hang around peoples homes."

"Using EcoHangers provides CBS with the opportunity to expand its advertising base as well as its consumer base," stressed Bob Kantor, CEO of Hanger Network.

Unique views are also at the heart of CBS's first-ever aerial view network billboards on the LAX flight path. Viewers landing at LAX will see an ad for "The Amazing Race," spanning three rooftops, featuring host Phil Keoghan's popular phrase Welcome to the Finish Line along with The Amazing Race - and Sundays, 8PM 2 HD.

Meanwhile, travelers on American Airlines, on flights all across the country, will screen CBS's new comedies "Gary Unmarried" and "Worst Week" as of Sept. 1 - as well as the "CBS Fall Preview Show," a half-hour special showcasing previews from CBS's five new series hosted by Lara Spencer, co-anchor of "The Insider." With 30,000 flights and over four million passengers each month, American Airlines continues to be a valuable way of reaching captive viewers.

The "CBS Fall Preview Show," showcasing previews from CBS's five new series was also broadcast on the CBS Television Network on Friday, Sept. 5 and is available on TV Guide Channel and to customers of Comcast, AT&T U-verse and Verizon FiOS. CBS affiliates will also have the option for multiple broadcasts prior to the start of the new season.

These are just a few of the efforts comprising the Network's fall marketing blitz, which consists of a host of cable, broadcast television, radio, print, outdoor advertising, targeted online and out-of-home marketing and consistent on-air promotions.





  [september 2008]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· HOW I MET YOUR MOTHER (CBS)
· INSIDER, THE (SYNDICATION)
· MENTALIST, THE (CBS)
· WORST WEEK (CBS)





[02/14/25 - 01:01 PM]
Max Renews "The Pitt," Starring Noah Wyle, for a Second Season
New episodes of the 15-episode first season debut on Thursdays at 9:00 p.m. ET leading up to the season finale on April 10.

[02/14/25 - 01:01 PM]
"XO, Kitty" Renewed for a Third Season at Netflix
Season 2 premiered on January 16, 2025 and debuted at #2 on the English TV List with 14.2 million views.

[02/14/25 - 11:01 AM]
HBO Original Six-Part Documentary Series "Eyes on the Prize III: We Who Believe in Freedom Cannot Rest 1977-2015" Debuts February 25
Inspired by Henry Hampton's legendary documentary series "Eyes on the Prize: America's Civil Rights Movement," this new installment of the groundbreaking 1987 series illuminates the bold stories of people and communities who continue to work for equity and racial justice in the years since the birth of the American civil rights movement.

[02/14/25 - 10:06 AM]
"Farmer Wants a Wife" - Are You DTF? Meet the 32 Women Ready to Saddle Up and Take on the Farm Life, Premiering Thursday, 3/20 at 9/8c on FOX
This season, four new farmers - Matt Warren, Jay Woods, John Sansone and Colton Hendricks - bring the heat as all-new daters look to leave behind city life for the charm of the country as they embark on an adventure that could change the course of their lives forever.

[02/14/25 - 10:01 AM]
HBO Announces Returning Main Cast and New Cast Starring in Season Three of the Emmy-Winning Drama Series "Euphoria," As Well As New and Returning Key Crew Members
Returning series regulars include Emmy winner Zendaya, Hunter Schafer, SAG Awards winner Eric Dane, BAFTA Film Award nominee Jacob Elordi, Emmy nominee Sydney Sweeney, Alexa Demie, and Maude Apatow.

[02/14/25 - 10:01 AM]
Love Is in the Air! New Reality Dating Series "Bravo's Love Hotel" Coming Soon
The new reality dating series brings together some of "The Real Housewives" franchise fan favorites, including Shannon Storms Beador, Gizelle Bryant, Ashley Darby and Luann de Lesseps for the ultimate luxurious getaway in the hopes of finding true love.

[02/14/25 - 08:01 AM]
The Latest Season of "Yellowstone" Heads Exclusively to Peacock - Season 5: Part 2 Arrives March 16
The Dutton family fights to defend their ranch and way of life from an Indian reservation and land developers.

[02/14/25 - 08:01 AM]
Video: "Bridgerton" Season 4 - Sneak Peek - Netflix
To celebrate the Season of Love, Netflix takes you behind the scenes of filming "Bridgerton" Season 4 with Luke Thompson (Benedict Bridgerton) and Yerin Ha (Sophie Baek).

[02/14/25 - 07:01 AM]
Peacock Exclusively Streams Focus Features' Gothic Tale "Nosferatu" Beginning February 21
From acclaimed director Robert Eggers, the film stars Bill Skarsgård, Nicholas Hoult, Lily-Rose Depp, Aaron Taylor-Johnson, Emma Corrin, Willem Dafoe and more.

[02/14/25 - 12:01 AM]
Video: "My Family" - Official Trailer - Netflix
A terminally ill father prepares his chaotic family to care for his two young kids and face life without him - but they must put old quarrels to rest.

[02/13/25 - 03:23 PM]
BYUtv Premieres Powerful, Fantastical New Zealand-Set Family Series "Secrets at Red Rocks"
The series follows the journey of Jake, an eccentric boy struggling to find belonging whose life is profoundly impacted by his discovery of mythical selkies who shapeshift from seal to human form.

[02/13/25 - 01:42 PM]
ESPN NBA Schedule Update: Memphis Grizzlies Visit Cleveland Cavaliers on February 23
This matchup replaces the previously scheduled Miami Heat vs. Milwaukee Bucks game.

[02/13/25 - 01:15 PM]
Showtime Original Series "Dexter: Resurrection" Adds Ntare Guma Mbaho Mwine, Kadia Saraf, Dominic Fumusa and Emilia Suarez
Production kicked off in January 2025 in New York and the series is set to launch in summer of 2025 on Paramount+ with Showtime.

[02/13/25 - 01:00 PM]
Video: "O'Dessa" - Official Trailer - Hulu
Set in a post-apocalyptic future, "O'Dessa" is an original rock opera about a farm girl on an epic quest to recover a cherished family heirloom.

[02/13/25 - 12:01 PM]
Legendary Lineup Grows as "Saturday Night Live" Announces More Musical Guests and Comedians for "SNL50: The Homecoming Concert" Streaming Live on Peacock from Radio City Music Hall on February 14 at 8ET/5PT
The event celebrating 50 years of legendary "SNL" musical and comedy performances will also feature special appearances by Ana Gasteyer, Andy Samberg, Maya Rudolph, Paul Shaffer, Tracy Morgan, Will Ferrell, and more surprise guests.