or


[02/01/10 - 08:07 AM]
TruTV Unveils Super Bowl Spot with Troy Polamalu
The ad promotes the new truTV series "NFL Full Contact," which premieres the day after the Super Bowl.

[via press release from truTV]

truTV Unveils Super Bowl Spot with Troy Polamalu

Ad Focuses on Groundhog Day and New Series NFL FULL CONTACT, Which Will Bring Fans Six More Weeks of Football

NEW YORK, Feb. 1 -- truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they've always wanted � six more weeks of football. The Groundhog Day-themed spot � available at http://inr.mediaseed.tv/truTV_37290 � features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. (ET/PT).

"A Super Bowl ad puts truTV in front of the biggest television audience of the year," said Marc Juris, executive vice president and general manager of truTV/In Session. "It's a great way to attract new fans to the network and introduce them to NFL FULL CONTACT, a show that will give viewers unique access to the real people behind six of the NFL's largest events."

In the ad, Troy plays the role of "Punxsutawney Polamalu." After he sees his shadow, a proclamation of six more weeks of football is declared with truTV's upcoming series NFL FULL CONTACT. "There are a lot of NFL stars, but only Troy was a perfect fit for this spot," Juris said. "You'll see why when you watch the ad."

Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.

truTV's Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday's big game, near the two-minute warning. "It's one of those commercials you have to see to believe," said Tor Myhren, chief creative officer of Grey New York. "I could try to explain it, but you'd probably just think I was crazy."

truTV was born in 2008 in a rebranding of the former Court TV. In 2009, truTV scored its biggest year ever in primetime among key adult and male demos. Already this year, truTV has scored its biggest week and biggest night ever and is on its way to chalking up January 2010 as its biggest month ever.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [february 2010]  
S
M
T
W
T
F
S
 


· NFL FULL CONTACT (TRUTV)





[01/23/25 - 08:01 AM]
Paramount+ to Premiere True-Crime Docuseries "Burden of Guilt" on February 4
The three-part series follows a woman's quest to solve the mystery of what or who really killed her 4-month-old baby brother.

[01/23/25 - 08:00 AM]
Max Original Four-Part Documentary Series "The Takedown: American Aryans" Debuts February 6
The four-part documentary series takes viewers inside the cult-like world of the Aryan Brotherhood of Texas from the late 2000s to the present day.

[01/23/25 - 08:00 AM]
The CBS Original "Hollywood Squares" Lands Special Week-Long Daytime Run
As announced yesterday, beginning Wednesday, January 29, CBS Wednesday game nights will kick off with original episodes of "Hollywood Squares" at 8:00/7:00c.

[01/23/25 - 06:35 AM]
The Walt Disney Company Earns 15 Academy Award Nominations
"The Oscars" will air live on ABC and for the first time stream live on Hulu on Sunday, March 2, at 7 p.m. EST/4 p.m. PST, with the official live red-carpet show airing at 6:30 p.m. EST/3:30 p.m. PST.

[01/23/25 - 06:02 AM]
"Berlin" Season 2 Starts Filming
Pedro Alonso once again takes on the role of the iconic Berlin, and along with him, his entire gang returns.

[01/23/25 - 06:01 AM]
Set the Sails & Hoist the Jolly Roger: The LEGO Group Embarks on a New Adventure with Netflix's "One Piece"
Fans of LEGO building and "One Piece" can prepare to embark on an adventure through the East Blue where fans will experience iconic moments and scenes from the hit live-action adaptation in a new way, ahead of the epic return of the live-action "One Piece" Season 2.

[01/22/25 - 03:06 PM]
HBO Renews "The White Lotus" for a Fourth Season
The eight-episode third season debuts Sunday, February 16 (9:00-10:00 p.m. ET/PT) on HBO and will be available to stream on Max.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 12:49 PM]
PBS and BBC Release First-Look Images from the Series "Walking with Dinosaurs" Premiering Later This Year
This new six-part series will take viewers on a unique journey back through time, revealing the incredible life stories of these long-lost giants.

[01/22/25 - 12:00 PM]
Prime Video Reveals First-Look Images for Season Three of "The Wheel of Time"
This release is part of #WOTWednesdays, a fan-favorite weekly reveal of series news and assets leading up to the season premiere.

[01/22/25 - 11:30 AM]
CBS Program Advisory: "Hollywood Squares" Moves to 8PM on CBS' Wednesday Game Night
Beginning January 29, Wednesdays will kick off with original episodes of "Hollywood Squares" (8:00-9:00 PM, ET/PT), followed by "The Price Is Right at Night" (9:00-10:00 PM, ET/PT) and then "Raid the Cage" (10:00-11:00 PM, ET/PT).

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/22/25 - 11:02 AM]
Paramount+ Announces New Documentary "The Carters"
The new two-part documentary takes a deeply personal look at the extreme highs and tragic lows of a family propelled into the spotlight by the meteoric rise of the musical careers of two brothers, Nick Carter (Backstreet Boys) and the late pop sensation Aaron Carter.

[01/22/25 - 10:44 AM]
ABC and ESPN Platforms Present the 2025 NWSL Season
ABC will broadcast six games, up from four in 2024, including three playoff matches in November.