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"NBA FIT," A SPORTS-THEMED SERIES FEATURING NBA STARS, PREMIERES FRIDAY, APRIL 29 ON DISNEY XD
"NBA Fit," a series encouraging health and fitness for kids and families, and featuring a roster of NBA stars, shows what it takes for an NBA player to train for optimal performance on the court. Hosted by Daniel Curtis Lee ("Zeke and Luther"), the series includes Dwight Howard of the Orlando Magic, Kevin Durant of the Oklahoma City Thunder, Andre Iguodala of the Philadelphia 76ers, Kevin Love of the Minnesota Timberwolves, Chris Paul of the New Orleans Hornets, Derrick Rose of the Chicago Bulls, and Dwyane Wade and Chris Bosh of the Miami Heat, among others. Produced by NBA Entertainment, "NBA Fit" premieres FRIDAY, APRIL 29 (4:00 p.m. ET/PT) on Disney XD, followed by multiple presentations throughout the week.
Coinciding with the premiere of "NBA Fit," Disney XD will present a day of sports-themed programming, including episodes of "Pair of Kings" (2:00-4:00 p.m., ET/PT) and "Phineas and Ferb" (4:15-5:00 p.m., ET/PT).
NBA Fit is part of the league's ongoing initiative to introduce basketball to young people. Players highlighted on each episode are as follows (all at 4:00 p.m., ET/PT):
Friday, April 29
Howard, Iguodala, Love, Glen Davis (Boston Celtics), and Eric Gordon (Los Angeles Clippers)
Friday, May 6
Durant, Paul, and Chris Andersen (Denver Nuggets)
Friday, May 13
Wade (Miami Heat), Luol Deng (Chicago Bulls), and Nen� (Denver Nuggets)
Friday, May 20
Rose, Arron Afflalo (Denver Nuggets), and Brandon Roy (Portland Trail Blazers)
Friday, May 27
Bosh, LaMarcus Aldridge (Portland Trail Blazers), and Stephen Curry (Golden State Warriors)
Friday, June 3
Jordan Farmar (New Jersey Nets), Danny Granger (Indiana Pacers), and Udonis Haslem (Miami Heat)
Fresh off a record-setting year in 2010, Disney XD delivered its largest quarterly audience ever in the first quarter of 2011, on a Total Day basis, across the board. It grew its audience year to year for the ninth consecutive quarter. On a monthly basis, Disney XD holds the longest year-to-year growth streak among all kid cable networks in Total Day, posting its 27th consecutive month of growth among target Boys 6-14 and Boys 6-11.
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.
NBA Entertainment (NBAE) is one of the largest suppliers of sports television and Internet programming in the world. Additionally, it manages television, film, Internet, publishing, photo, consumer product, marketing partnership, and media properties, as well as its event relationships domestically and internationally, for the NBA, WNBA, and NBA Development League.
The Emmy Award-winning production and programming division produces several weekly television shows, including "True NBA," "NBA Unscripted" and "The Association: Boston Celtics." NBAE creates exclusive content for NBA TV, NBA.com, WNBA.com, and NBADLEAGUE.com, as well as the NBA's U.S. television partners - ABC, ESPN and TNT - and packages games from all three leagues, along with highlight and lifestyle shows, for distribution to 215 countries and territories.
Source: NTI, 12/27/10-3/27/11, US ratings, most current.
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