or


[07/06/11 - 12:16 PM]
USA Network and Capital One Partner on Second Season of Hit Series "Covert Affairs"
The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham and Sendhil Ramamurthy.

[via press release from USA]

USA NETWORK AND CAPITAL ONE PARTNER ON SECOND SEASON OF HIT SERIES "COVERT AFFAIRS"

Capital One Re-Teams with USA Giving Viewers On-Air and Interactive Online Experience with Double Rewards

NEW YORK - July 6, 2011 - USA Network and Capital One announced today the next chapter in their long history of partnerships, this time focused on promoting the Capital One Venture Card during the second season of USA's hit series COVERT AFFAIRS. USA is integrating Capital One's brand on-air and in original digital content. The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham (who plays Auggie Anderson) and Sendhil Ramamurthy (who plays Jai Wilcox) speaking to the world in which their CIA characters work and play. The online extension features a digital hub in which USA provides fans with a centralized place to not only interact with the program, but learn more about what they need for their own spy travel.

"As viewing habits continue to fragment, USA is constantly innovating new ways for our partners to engage with our series and fans across multiple screens," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "Capital One's Venture Card double miles theme and promotions dovetail perfectly with both the viewing habits of our audience as well as our globe-trotting COVERT AFFAIRS agents who film on location through the globe."

"We are excited about working with USA and COVERT AFFAIRS as we have found the perfect way to illustrate the benefits of the Capital One Venture Card," said Marc Mentry, managing vice president, advertising and sponsorships for Capital One. "In fact, Auggie Anderson and Jai Wilcox both exemplify the perfect travel experts, who like our card members, are never barred by blackout dates or expirations."

The Character Builder vignettes are also featured within The Spy's Guide to Travel, created and designed specifically for Capital One. The section features travel tips, must-have accessories and vacation destinations that only a spy would love as well as vital necessities such as the best credit card to have in your wallet: Capital One's Venture Card. Located on usanetwork.com, The Spy's Guide to Travel will inform and reward fans with double points that can be redeemed for real and virtual prizes in COVERT AFFAIRS' popular online affinity program, Covert Operatives. There is also a co-branded canvas element with video and links back to the customized elements.

Beginning Tuesday, June 28 (and continuing through the remainder of the season), Capital One and USA invited viewers to join the online conversation through Character Chatter, USA's innovative social platform that funnels live feeds from all social communication portals, and streams them online during the original episode.

The marketing campaign culminates with Capital One's sponsorship of the COVERT AFFAIRS summer season finale on Tuesday, August 9, when Capital One will be the exclusive financial category marketing partner for the concluding episode.

The sophomore season of COVERT AFFAIRS stars Golden Globe�-nominated Piper Perabo as Annie Walker, a young CIA operative whose exceptional linguistic skills make her invaluable to the Agency in missions that span the globe. While she's quickly becoming a seasoned field operative, Annie's career continues to intrude on her personal life as she strives to balance a "pseudo-normal" life with her high-octane adventures as a covert operative. The series also stars Christopher Gorham, Peter Gallagher, Sendhil Ramamurthy, Kari Matchett and Anne Dudek. From Universal Cable Productions, COVERT AFFAIRS is executive produced by Doug Liman and David Bartis through Hypnotic and written and executive produced by Matt Corman and Chris Ord.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [july 2011]  
S
M
T
W
T
F
S
     


· COVERT AFFAIRS (USA)





[01/10/25 - 12:01 PM]
"Saturday Night Live" Kicks Off 2025 with New Shows Beginning Jan. 18
Look for Dave Chappelle to host on January 18 followed by Timothée Chalamet on January 25.

[01/10/25 - 10:31 AM]
The "Doc" Is in with a Double Dose of FOX's Gripping New Medical Drama
The show's debut installment will rebroadcast this Sunday, January 12 and Monday, January 13.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/10/25 - 07:06 AM]
"Puppy Bowl XXI" Returns Sunday, February 9 Across Animal Planet, Discovery, TBS, truTV, Max and discovery+
The annual three-hour television event will feature 142 rescue puppies from 80 shelters across 40 states - and two countries - as they compete in the cutest competition of the year.

[01/10/25 - 05:31 AM]
Venu Sports Will Be Discontinued
Venu Sports, the proposed virtual MVPD service from ESPN, FOX and Warner Bros. Discovery, will be discontinued.

[01/10/25 - 03:01 AM]
Video: "My Family" - Official Teaser - Netflix
A terminally ill father prepares his chaotic family to care for his two young kids and face life without him - but they must put old quarrels to rest.

[01/10/25 - 01:23 AM]
Disney+ and Curious Films to Produce "Caroline (w/t)" Original Feature Length Documentary Film
The film will celebrate the life and career of one of the UK's most popular TV presenters Caroline Flack and follows Christine, Caroline's mother, as she seeks to understand the events in the final months of her daughter's life.

[01/09/25 - 01:54 PM]
Video: Hunting Down the Truth - "The Hunting Party" - Trailer - NBC
After an impossible breakout at a top-secret prison, one team must race against time to recapture escaped serial killers who are more dangerous than ever before.

[01/09/25 - 11:21 AM]
CBS Program Advisory: "Hollywood Squares" Premiere Moves to Next Thursday
In light of the ongoing tragic wildfires in Los Angeles and the surrounding areas, tonight's premiere of "Hollywood Squares" will move to next Thursday, January 16.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 08:25 AM]
"The American Revolution," A New Film from Ken Burns, to Premiere November 16, 2025
The new six-part, 12-hour documentary series that explores the country's founding and its eight-year War for Independence, will premiere on Sunday, November 16 and air for six consecutive nights through Friday, November 21st at 8:00-10:00 p.m. ET on PBS.

[01/09/25 - 08:01 AM]
Video: "Lucca's World" - Official Trailer - Netflix
Determined to help her son, who has cerebral palsy, Bárbara takes her family to India for an experimental treatment. Based on the book of the same name.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.

[01/09/25 - 06:00 AM]
Video: "Onside: Major League Soccer" - Official Trailer - Apple TV+
Off the pitch and on the record. An access-all-areas look at Major League Soccer.

[01/09/25 - 05:31 AM]
Video: "Sakamoto Days" - Final Trailer - Netflix
Once the greatest hitman of all, Taro Sakamoto retired in the name of love. But when his past catches up, he must fight to protect his beloved family.