or


[07/06/11 - 12:16 PM]
USA Network and Capital One Partner on Second Season of Hit Series "Covert Affairs"
The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham and Sendhil Ramamurthy.

[via press release from USA]

USA NETWORK AND CAPITAL ONE PARTNER ON SECOND SEASON OF HIT SERIES "COVERT AFFAIRS"

Capital One Re-Teams with USA Giving Viewers On-Air and Interactive Online Experience with Double Rewards

NEW YORK - July 6, 2011 - USA Network and Capital One announced today the next chapter in their long history of partnerships, this time focused on promoting the Capital One Venture Card during the second season of USA's hit series COVERT AFFAIRS. USA is integrating Capital One's brand on-air and in original digital content. The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham (who plays Auggie Anderson) and Sendhil Ramamurthy (who plays Jai Wilcox) speaking to the world in which their CIA characters work and play. The online extension features a digital hub in which USA provides fans with a centralized place to not only interact with the program, but learn more about what they need for their own spy travel.

"As viewing habits continue to fragment, USA is constantly innovating new ways for our partners to engage with our series and fans across multiple screens," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "Capital One's Venture Card double miles theme and promotions dovetail perfectly with both the viewing habits of our audience as well as our globe-trotting COVERT AFFAIRS agents who film on location through the globe."

"We are excited about working with USA and COVERT AFFAIRS as we have found the perfect way to illustrate the benefits of the Capital One Venture Card," said Marc Mentry, managing vice president, advertising and sponsorships for Capital One. "In fact, Auggie Anderson and Jai Wilcox both exemplify the perfect travel experts, who like our card members, are never barred by blackout dates or expirations."

The Character Builder vignettes are also featured within The Spy's Guide to Travel, created and designed specifically for Capital One. The section features travel tips, must-have accessories and vacation destinations that only a spy would love as well as vital necessities such as the best credit card to have in your wallet: Capital One's Venture Card. Located on usanetwork.com, The Spy's Guide to Travel will inform and reward fans with double points that can be redeemed for real and virtual prizes in COVERT AFFAIRS' popular online affinity program, Covert Operatives. There is also a co-branded canvas element with video and links back to the customized elements.

Beginning Tuesday, June 28 (and continuing through the remainder of the season), Capital One and USA invited viewers to join the online conversation through Character Chatter, USA's innovative social platform that funnels live feeds from all social communication portals, and streams them online during the original episode.

The marketing campaign culminates with Capital One's sponsorship of the COVERT AFFAIRS summer season finale on Tuesday, August 9, when Capital One will be the exclusive financial category marketing partner for the concluding episode.

The sophomore season of COVERT AFFAIRS stars Golden Globe�-nominated Piper Perabo as Annie Walker, a young CIA operative whose exceptional linguistic skills make her invaluable to the Agency in missions that span the globe. While she's quickly becoming a seasoned field operative, Annie's career continues to intrude on her personal life as she strives to balance a "pseudo-normal" life with her high-octane adventures as a covert operative. The series also stars Christopher Gorham, Peter Gallagher, Sendhil Ramamurthy, Kari Matchett and Anne Dudek. From Universal Cable Productions, COVERT AFFAIRS is executive produced by Doug Liman and David Bartis through Hypnotic and written and executive produced by Matt Corman and Chris Ord.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [july 2011]  
S
M
T
W
T
F
S
     


· COVERT AFFAIRS (USA)





[05/07/24 - 02:06 PM]
NBC's "Deal or No Deal Island" Renewed for Season 2
The elusive Banker will invite a new crop of players to compete in the season-long, fully immersive competition.

[05/07/24 - 02:01 PM]
Video: "The Test" Season 3 Trailer - Prime Video
Step into the heart of cricket's fiercest rivalries with the new season on May 24.

[05/07/24 - 01:30 PM]
Warner Bros. Discovery U.K. & Ireland Announces "Taylor Swift vs Scooter Braun: Bad Blood" (w/t), Expanding the Popular Format
The two-part docuseries, produced by Optomen, will explore the gripping feud between global pop-superstar Taylor Swift and music industry mogul Scooter Braun, delving into the $300 million dispute after Braun bought the rights to Swift's first six albums in June 2019.

[05/07/24 - 12:15 PM]
"Extreme Makeover: Home Edition" Picked Up to Series at ABC
Clea Shearer and Joanna Teplin, co-founders of the global lifestyle brand The Home Edit and the duo who made America fall in love with getting organized, are on board as hosts.

[05/07/24 - 11:13 AM]
Lifetime Announces New Movie Starring Teri Hatcher and June Movie Slate
Hatcher and Tahmoh Penikett will star in "The Killer Inside: The Ruth Finley Story," which tells the true story of an unassuming housewife who becomes the target of a mysterious stalker whom she and the cops fear is the BTK Slayer.

[05/07/24 - 11:00 AM]
CBS Announces Its Summer Premiere Schedule
The summer lineup launches with the network debut of "Tulsa King" Sunday, July 14 (8:00-9:00 PM, ET/PT), followed by the season 26 premiere of "Big Brother" Wednesday, July 17 (9:00-10:00 PM, ET/PT).

[05/07/24 - 11:00 AM]
Post Malone, Parker McCollum, Kelsea Ballerini and Noah Kahan, Blake Shelton and Gwen Stefani, and Nate Smith Feat. Avril Lavigne to Perform at the 59th Academy of Country Music Awards
Hosted by 16-time ACM Award-winning entertainment icon, Reba McEntire, the ACM Awards will be free to stream live exclusively for a global audience across 240+ countries and territories on Prime Video from Ford Center at The Star in Frisco, Texas on Thursday, May 16.

[05/07/24 - 10:15 AM]
NBC Celebrates Red Nose Day's 10th Anniversary with Hourlong Star-Studded Special Set for May 23 at 8 P.M. ET/PT
The star-studded special will look back at the hilarious, inspirational and unforgettable moments of NBC's Red Nose Day programming and the life-changing impact of the campaign's first 10 years.

[05/07/24 - 10:03 AM]
Video: Peacock Releases First Look of Ariana Madix as Host and Announces Premiere Date for Sixth Season of Hit Cultural Phenomenon "Love Island USA"
The new season will air exclusively on Peacock beginning Tuesday, June 11 at 6pm PT/9pm ET with new episodes six days a week.

[05/07/24 - 09:44 AM]
Netflix Top 10 Week of Apr. 29: "Baby Reindeer" Holds Strong; "Heeramandi" Breaks Records; Katt Williams and Tom Brady Live Events Bring the Laughs
"Katt Williams: Woke Foke" had viewers nationwide (and beyond) on his side, taking fourth place (4M views), and "The Roast of Tom Brady" took sixth place (2M views).

[05/07/24 - 09:26 AM]
Food Network Renews New Breakout Hit "24 in 24: Last Chef Standing"
The freshman culinary competition series, hosted by Esther Choi and Michael Symon, features 24 talented and fearless chefs who take on 24 food challenges in 24 consecutive, non-stop hours.

[05/07/24 - 09:16 AM]
Dale Earnhardt Jr. to Join TNT Sports NASCAR Broadcast Team
One of the most iconic racecar drivers of all time, Earnhardt will serve as an on-air commentator for TNT Sports' exclusive coverage of five NASCAR Cup Series races each Summer, airing in consecutive weeks on TNT and the B/R Sports Add-On on Max.

[05/07/24 - 09:05 AM]
The History Channel's Hit Survival Series "Alone" Returns For Season 11 on Thursday, June 13
Additionally, season two of the highly rated international version of the series, "Alone Australia," is set to air on The History Channel for domestic audiences on Thursday, June 20.

[05/07/24 - 09:03 AM]
Video: FOX Entertainment Celebrates AANHPI Month with #TVForAll
"The Cleaning Lady" star Élodie Yung shares the story of how she uses the resilience her father passed down to her as a way to connect to her heritage.

[05/07/24 - 09:03 AM]
Prime Video Welcomes Dale Earnhardt Jr. to its NASCAR Broadcast Booth
"I'm honored to be a part of Prime Video's entrance into NASCAR," said Earnhardt Jr. "It is an exciting opportunity to have the chance to give our NASCAR fan base yet another way to watch the sport. It will be exciting to see the innovation that Prime Video is going to bring to our sport and the fans."