or


[01/18/12 - 06:42 AM]
Syfy Uncovers How Highly Imaginative People - Igniters - Move Brands Forward Faster
Through a custom study conducted in partnership with PSFK, Syfy demonstrates how and why this consumer is more powerful today than ever.

[via press release from Syfy]

SYFY UNCOVERS HOW HIGHLY IMAGINATIVE PEOPLE - IGNITERS - MOVE BRANDS FORWARD FASTER

SYFY RANKS #1 AMONG ALL MEASURED CABLE NETWORKS IN NEW STUDY

NEW YORK - January 18, 2012 - Everyone imagines, but some people imagine greater.

Syfy today unveiled to the advertising community provocative and groundbreaking insights into the role highly imaginative people - called Igniters - play in driving consumer behavior for new products and brands by sharing it instantly through social media and portable, everywhere access.

Through a custom study conducted in partnership with PSFK, Syfy demonstrates how and why this consumer is more powerful today than ever, creating a new marketplace - the Imagination Economy. Igniters' power and influence on the success of brands is actually growing in a modern world saturated with social media and portable, everywhere access. Today these highly imaginative consumers live in a world where they can find anything they want at a moment's notice and share it with hundreds of thousands of people - instantly.

Syfy, PSFK and Simmons show that Igniters are overactive in three key consumer behaviors:

· FIND THE NEW: Insatiable need to constantly be in-the-know about the latest and greatest everything, from nutrition and diet to electronics

· DO THE NEXT: Must-have mentality drives them to try, do and buy the next big thing such as new stores, styles, drinks and food

· SHOW THE REST: Vocal in telling everyone about their latest finds. Because they're at the forefront, people listen to what they have to say, whether it's financial matters to car buying

Evidence proving this behavior is drawn from Simmons' most recent two year study measuring the behavior of people who view themselves as Creative, Inventive, Imaginative and Artistic. Syfy ranks #1 among all measured cable networks in delivering this audience with a 112 index among Adults 18-49.

Simmons, now owned by Experian, is an established syndicated research provider supplying leading advertisers, agencies and media companies with timely, single-source consumer insights. They survey over 30,000 consumers annually, continuously measuring and updating consumer attitudes, product and brand preferences, media consumption habits and demographic and lifestyle characteristics. In the Self-Concepts section, respondents are asked how they see themselves. Four adjectives are grouped together in different statements. Respondents are asked the degree to which they agree or disagree (on a five point scale) with each individual statement as a description of themselves. Top two box data for the statement including Creative, Inventive, Imaginative and Artistic was used.

In making the announcement, Dave Howe, President, Syfy, said: "As the brand which celebrates, encourages and stimulates imagination, Syfy creates entertainment with this group in mind. We spark their imagination with shows like Face Off, open their minds to what's possible with Alphas and Warehouse 13, and show them a new way of looking at the world with programs such as Ghost Hunters and Being Human. This group who imagines greater is the audience Syfy speaks to and delivers to advertisers more than any other cable network."

Syfy and PSFK announced this study during an executive breakfast at CES/Las Vegas - in partnership with VivaKi (Starcom/Mediavest, Zenith Optimedia, Razorfish, Digitas) - to more than 200 of their most senior marketing clients and company executives.

Syfy will also launch a major outreach campaign to the advertising community, including:

· Executive breakfasts in New York, Los Angeles, Chicago, Detroit and Boston

· Presentations in and around the ad community

· National ad campaign including outdoor presence in New York, Chicago, Detroit, and Los Angeles; cover wraps in major trade magazines, and agency promotion

· Launch of the website SyfyIgniters.com

PSFK is a go-to source for new ideas, inspiration and innovation for some of the most respected brands in the world, such as Apple, American Express, BMW, Gap, Levi's, MTV, Nestle, Nike, Pepsi and Samsung. PSFK provides its consultancy clients with a global view of cultural and market trends, insights into future consumer behavior and inspiration for potential products, communications and business ideas.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [january 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/22/24 - 01:31 PM]
Video: "Suits LA" Arrives February 2025 - NBC
The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.

[11/22/24 - 12:11 PM]
Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host
Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.

[11/22/24 - 10:15 AM]
Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal
Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.

[11/22/24 - 09:01 AM]
Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024
Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.

[11/22/24 - 08:03 AM]
Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6
The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!

[11/22/24 - 07:35 AM]
2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17
In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.

[11/22/24 - 07:12 AM]
Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal
In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).

[11/22/24 - 06:31 AM]
Video: "Chef's Table" Volume 7 - Official Teaser - Netflix
Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.

[11/22/24 - 05:41 AM]
"They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN
Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.

[11/22/24 - 03:01 AM]
Video: "Ad Vitam" - Official Trailer - Netflix
After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.

[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.

[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.

[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.