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[02/13/12 - 01:32 PM] ABC Television Network Wins Top Honor as Highest-Rated Media Company in 2011 Advertiser Perceptions Poll ABC also ranked No. 1 in the Brand Strength and Sales Knowledge in the Broadcast Television category. |
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[via press release from ABC] |
ABC TELEVISION NETWORK WINS TOP HONOR AS HIGHEST-RATED MEDIA COMPANY IN 2011 ADVERTISER PERCEPTIONS POLL
Survey Also Found ABC No. 1 in Both Brand Strength and Sales Knowledge
For Broadcast Television
Network Won More Categories Than Any Other Media Company
The ABC Television Network has won the top award as the Highest-Rated Media Company in the 2011 Advertiser Perceptions Intelligence Report, a far-reaching survey of leading advertisers in the United States. ABC also ranked No. 1 in the Brand Strength and Sales Knowledge in the Broadcast Television category, and won more categories overall than any other media company.
ABC was selected as the overall No. 1 media company, out of more than 25 media companies, and more than 500 media brands, measured across all media, including broadcast, cable, print, digital, mobile and other advertising networks. This prestigious award was determined based on responses from more than 2000 media decision makers about their perceptions of the media company that's highest rated across two waves (spring and fall 2011). The award recognizes the combination of the following metrics: "A good company with which to do business," its delivery of "ad results" and overall "customer service."
The Brand Strength metric was assessed based on the combination of audience composition, reach, image and advertising results. For Sales Knowledge, the recognition was based on the following attributes: "understands advertiser products and brands"; "knows the assets of their media property" and "knows the advertiser's market and competition."
Conducted by the firm Advertiser Perceptions, various media brands are recognized as "Highest Rated" based on advertisers' brand perceptions and overall satisfaction with those companies. Every spring and fall, Advertiser Perceptions surveys leading advertisers in the United States to gather their opinions and perceptions of the media brands they are considering for advertising. Through the Advertiser Intelligence Reports (AIR), these advertiser opinions provide the basis for "insight-metrics" used to measure media brand and media company performance. The media brands and company that rank highest for each "insight-metric," and that possess a minimum required level of advertiser consideration, are selected as the highest-rated media brands. The categories that were surveyed include Brand Strength, Sales Knowledge, Customer Service, Advertiser Satisfaction, and overall Media Company.
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[11/22/24 - 01:31 PM] Video: "Suits LA" Arrives February 2025 - NBC The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.
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[11/22/24 - 12:11 PM] Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.
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[11/22/24 - 10:15 AM] Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.
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[11/22/24 - 09:01 AM] Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024 Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.
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[11/22/24 - 08:03 AM] Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6 The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!
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[11/22/24 - 07:35 AM] 2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17 In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.
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[11/22/24 - 07:12 AM] Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).
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[11/22/24 - 06:31 AM] Video: "Chef's Table" Volume 7 - Official Teaser - Netflix Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.
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[11/22/24 - 05:41 AM] "They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.
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[11/22/24 - 03:01 AM] Video: "Ad Vitam" - Official Trailer - Netflix After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.
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[11/21/24 - 04:01 PM] "Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.
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[11/21/24 - 04:00 PM] ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins" First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.
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[11/21/24 - 01:32 PM] 2024 International Emmy Nominees on Hulu Check out these Emmy-worthy international series streaming on Hulu.
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[11/21/24 - 01:12 PM] "Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.
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[11/21/24 - 01:05 PM] NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place" The "Happy's Place" premiere has hit 14 million viewers across all platforms.
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