|
|
[03/28/12 - 09:12 AM] Disney/ABC Television Group and Nielsen to Measure iPad Behavior in Consumers, Using Proprietary Metering Technology Charles Kennedy, ABC's Senior Vice President, Research, will provide some preliminary results of the study at today's Advertiser Research Foundation's re:Think conference. |
|
[via press release from ABC] |
DISNEY/ABC TELEVISION GROUP AND NIELSEN TO MEASURE iPAD BEHAVIOR IN CONSUMERS, USING PROPRIETARY METERING TECHNOLOGY
Early Results to Be Shared at ARF re:Think Conference
BURBANK, CA and NEW YORK, NY - March 28, 2012 - Disney/ABC Television Group's ABC Research team and Nielsen today announced a new and significant initiative to substantially improve understanding of how people use iPads, for video consumption and other activities. With Apple now reporting more than 55 million iPads sold to date and 3 million new iPads sold since March 16, the importance of understanding how, when and where consumers use tablets is a top priority for the media industry.
For the study, ABC Research commissioned Nielsen to build a proprietary, opt-in Nielsen metered iPad panel to aggregate and measure video consumption, app usage and other activity over the course of a year. Approximately 200 respondents will be asked to download the meter, which will measure reach, duration, frequency and page views of their iPad apps and web usage. As a result, the study will offer the first view of actual behavior - as opposed to self-reported data - along with demographic trends and yearlong insights.
"We have been actively studying consumer tablet usage through our own data for two years, and believe Nielsen's proprietary technology has the potential to deliver unprecedented additional details about consumer viewing patterns," said Peter Seymour, Executive Vice President of Strategy and Research for Disney Media Networks. "This study will help us -- and ultimately the entire industry -- to better understand our consumers, the complete tablet environment and the role our content plays on this fast growing and popular device."
"With our unique metering capabilities, this work with ABC represents a significant step forward in understanding how consumers are using and bringing the iPad into their day-to-day," said Cheryl Idell, Executive Vice President, Nielsen. "The insight gleaned from this study, using these metering capabilities, is an example of how we meet our commitment to deliver cross-platform understanding to the industry and provide broader understanding of consumers."
Charles Kennedy, ABC's Senior Vice President, Research, will provide some preliminary results of the study at today's Advertiser Research Foundation's re:Think conference. Initial data will include information on when web and app usage is heaviest on the iPad, as well as an overview on "A Day in the Life" of a tablet user who interacts with the ABC Player app.
The on-going study will measure reach, duration, frequency and page views of respondents' iPad apps and web usage using a propriety downloadable meter.
|
|
|
[march 2012] |
S |
M |
T |
W |
T |
F |
S |
| | | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
[11/25/24 - 09:02 AM] MTV's "Love & Hip Hop: Atlanta" Rings in the New Year with All-New Episodes Starting Tuesday, January 7 at 8PM ET/PT MTV today announced the return of the popular docuseries, bringing viewers more drama, music, and the personal stories that keep fans hooked.
|
[11/25/24 - 09:00 AM] Video: Prime Video Releases the First-Look Teaser for "Beast Games" Competition Series The series is set to debut weekly on Thursday, December 19 on Prime Video in more than 240 countries and territories worldwide.
|
[11/25/24 - 08:00 AM] Legendary Artist, Actor, Producer, Author and Entrepreneur Queen Latifah to Host "The 47th Annual Kennedy Center Honors" to Be Broadcast Sunday, Dec. 22 on CBS The Kennedy Center Honors recognizes and celebrates individuals whose unique contributions have shaped the way we see ourselves, each other and our world.
|
[11/25/24 - 07:16 AM] Stream Max Today for 70% Off This limited time deal is available now through Monday, December 2 for both new and returning subscribers on Max.com, Apple, Google Play, Roku, Samsung, and Xumo, and for new Max customers only on Amazon Fire TV.
|
[11/25/24 - 07:05 AM] 2024 Billboard Music Awards to Air on December 12 in First-of-Its-Kind Multi-Platform Viewing Experience Across FOX, Paramount+ and Amazon's Fire TV Channels Hosted by actress and comedian Michelle Buteau, the 2024 BBMAs presented by Marriott Bonvoy airs on Thursday, December 12 at 8:00pm ET/PT on FOX and Fire TV Channels, and on-demand on Paramount+, with performances also rolling out across Billboard.com, and via BBMAs and Billboard social channels.
|
[11/25/24 - 07:01 AM] Video: "Missing You" - Official Trailer - Netflix What would you do if your ex disappeared and came back into your life after 11 years? Your next Harlan Coben New Year's Day watch is almost here.
|
[11/25/24 - 07:01 AM] 5&2 Studios Announces Theatrical Debut of "The Chosen: Last Supper" (Season 5) on March 27, 2025 and Unveils First Look Trailer Later in 2025, the season will make its streaming debut.
|
[11/25/24 - 06:01 AM] Video: "The Six Triple Eight" - Official Trailer - Netflix During WWII, the only US Women's Army Corps unit of color stationed overseas takes on an impossible mission in Tyler Perry's drama based on a true story.
|
[11/25/24 - 06:00 AM] "Beetlejuice Beetlejuice" Begins Streaming Exclusively on Max December 6 Oscar-nominated, singular creative visionary Tim Burton and Oscar nominee and star Michael Keaton reunite for the long-awaited sequel to Burton's award-winning film "Beetlejuice."
|
[11/25/24 - 04:01 AM] Video: "One Hundred Years of Solitude" Part 1 - Official Trailer - Netflix In the timeless town of Macondo, seven generations of the Buendía family navigate love, oblivion and the inescapability of their past - and their fate.
|
[11/25/24 - 01:01 AM] Video: "Love Never Lies: South Africa" - Official Trailer - Netflix Six couples face trust issues, temptations, and a ruthless lie detector in South Africa's first dating show of its kind - testing their love and honesty.
|
[11/25/24 - 12:01 AM] Netflix Unveils Behind the Scenes Documentary of "The Helicopter Heist" In this BTS documentary, we get to follow director Daniél Espinosa and writer Ronnie Sandahl as they explain how they created episode 6 - the heist episode, when they filmed the robbery in a one take.
|
[11/22/24 - 01:31 PM] Video: "Suits LA" Arrives February 2025 - NBC The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.
|
[11/22/24 - 12:11 PM] Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.
|
[11/22/24 - 10:15 AM] Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.
|
|
|
|