or


[05/09/12 - 08:11 AM]
TV Land Announces a Brand New Look Reflecting the Channel's Evolution
Plus: the new season of "Retired at 35" will open up a second night of comedy on Tuesday, June 26.

[via press release from TV Land]

TV LAND ANNOUNCES A BRAND NEW LOOK REFLECTING THE CHANNEL'S EVOLUTION

Re-Design Comes As Network Announces Expansion Of Original Sitcoms To Two Nights A Week

May 9, 2012 - New York, NY - For the first time since the launch of the network 16 years ago, TV Land is unveiling a new and re-imagined logo plus re-designed on-air packaging and graphics, it was announced today by Larry W. Jones, president, TV Land. Gone is the logo with a classic TV screen and retro style. Instead, beginning Wednesday, May 9, viewers will see a fresh mark with a nod to the channel's roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a combination of programming including new original series, sitcoms of the recent past and, of course, classic TV.

In another network first, TV Land is adding a second night of original sitcoms to the schedule. This summer, the network will air three original series beginning Wednesday, June 20. In the channel's regular Wednesday night originals block from 10-11pm ET/PT, "The Soul Man," starring Cedric "The Entertainer" and Niecy Nash, will debut the first of its 12 episode run, followed by the second season premiere of "The Exes," starring Donald Faison, Wayne Knight, David Alan Basche, Kelly Stables and Kristen Johnston, which will also air for 12 episodes. Then, beginning Tuesday, June 26, TV Land will begin the 10-episode second season of "Retired at 35," starring George Segal, Jessica Walter, Marissa Jaret Winokur, Johnathan McClain and Josh McDermitt at 10pm ET/PT alongside a repeat of hit series "Hot in Cleveland" starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White.

"TV Land has evolved significantly over the past few years. It became clear that the overall look and feel of the channel needed to sync up better with our programming line-up," said Jones. "This fresh design signals to our viewers that TV Land is delivering a deeply engaging experience; it's a place where they know they can come for a laugh and enjoy high quality original and timeless sitcoms."

The new look also reflects a generational shift of the channel's target demo of 25-54 year-olds. While the network has always targeted forty-somethings, now that age group consists mostly of Generation X, replacing the Baby Boomers commonly known as "the TV Generation." The visual identity of TV Land now has a more contemporary sensibility to serve this target audience.

Kim Rosenblum, executive vice president, creative and marketing, TV Land, led the re-design initiative and shaped the entire network look. Rosenblum and her team partnered with Trollbäck + Company to design the logo and packaging, as well as CORD Worldwide, who created the new TV Land mnemonic and theme. The new logo combined with the bold, colorful look will appear on-air, online, in digital endeavors and in off-air marketing for programming launches.

"TV Land is a fun, timeless brand," adds Rosenblum. "When we embarked on this project, we started from scratch, with just those qualities in mind. In the end, we built a logo, look and tagline that speaks to our brand attributes and will leave our viewers smiling - speaking to our key goal of ensuring light-hearted, quality entertainment."

The re-designed network look comes on the heels of the recent launch of TV Land's new tagline, "Laugh More." Officially adopted in December 2011, the tagline identifies the network as a carefree and upbeat environment, and serves as a call to action for viewers, encouraging them to tune-in for great sitcoms and beloved stars in original hit series such as "Hot in Cleveland" and "Happily Divorced" as well as contemporary classics like "Everybody Loves Raymond," "King of Queens" and "Roseanne."

The current season of "Hot in Cleveland" is averaging 2.1 million total viewers and the current season of "Happily Divorced" is pacing at 1.4 million total viewers (Source: Nielsen, 3/7/12-5/2/12, Most Current data).

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About Viacom

Viacom (NASDAQ: VIA, VIAB) is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET,CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com





  [may 2012]  
S
M
T
W
T
F
S
  


· EVERYBODY LOVES RAYMOND (CBS)
· EXES, THE (TV LAND)
· HAPPILY DIVORCED (TV LAND)
· HOT IN CLEVELAND (TV LAND)
· KING OF QUEENS, THE (CBS)
· RETIRED AT 35 (TV LAND)
· SOUL MAN, THE (TV LAND)





[11/01/24 - 02:01 PM]
HBO Orders Original Limited Drama "DTF ST. Louis" to Series
The limited series stars and is executive produced by Jason Bateman and David Harbour.

[11/01/24 - 02:00 PM]
Disney Branded Television Greenlights "How We Became the Biggest Band in the World" and "Vampirina" (Working Titles) for Disney Channel and Disney+
The Latter series is based on the books written by Anne Marie Pace and illustrated by LeUyen Pham, and inspired by the Disney Jr. animated series "Vampirina" from Chris Nee.

[11/01/24 - 12:48 PM]
Peacock Renews Long-Running Soap "Days of Our Lives" for 61st Season
The renewal comes on the eve of "Day of Days," the annual fan event at the Peacock Theater in Los Angeles being held on Saturday, November 2, where the show's 60th season will be celebrated.

[11/01/24 - 12:01 PM]
Video: "Rhythm + Flow" Season 2 - Cast Announcement - Netflix
The search for the next face of hip-hop moves to Atlanta as global hitmakers Ludacris, Latto and DJ Khaled join the judging panel to mentor fresh talent.

[11/01/24 - 12:00 PM]
60 Years After Debuting on the Network, Christmas Classic "Rudolph the Red-Nosed Reindeer" Returns to NBC for a Special 75-Minute Telecast on Friday, Dec. 6 at 8 p.m. ET/PT
Said date was the same it premiered in 1964 as part of the "General Electric Fantasy Hour."

[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[11/01/24 - 10:31 AM]
Video: AMC/AMC+ Debut Riveting First-Look at Season 3 of the Hit Noir Thriller "Dark Winds"
The series will return with all new episodes exclusively on AMC and AMC+ on Sunday, March 9 at 9pm ET/PT.

[11/01/24 - 10:05 AM]
TBS "All I Watch for Christmas" and TNT "Christmas Maximus" Kick Off Holiday Programming on Saturday, November 2
With countless blockbuster films airing over 8-weeks, TNT "Christmas Maximus" takes holiday movies to the next level, serving as a hub for endless seasonal offerings and high-energy classics.

[11/01/24 - 10:03 AM]
'Tis the Season for Holiday Cheer on ABC
Highlights include a new season of "The Great Christmas Light Fight," along with news of a season 13 pickup for 2025.

[11/01/24 - 10:00 AM]
FOX and Gordon Ramsay Count Down to the Super Bowl with "Kitchen Nightmares: Road to Super Bowl LIX"
Gordon Ramsay's iconic series returns with a supercharged two-hour episode, Wednesday, January 1 (8:00-10:00 PM ET/PT), with regular episodes airing on Wednesdays from 8:00-9:00 PM ET/PT, beginning January 8 on FOX.

[11/01/24 - 09:30 AM]
Prime Video Reveals "Pimpinero: Blood and Oil" will Premiere Exclusively on November 22
The film is set in the desert bordering Colombia and Venezuela, where gasoline smugglers known as "pimpineros" risk their lives transporting illegal fuel from one country to another.

[11/01/24 - 09:06 AM]
Freeform's "25 Days of Christmas" Returns with Yuletide Cheer This December
A delightful collection of Christmas favorites is being offered to make spirits bright, including "Home Alone," "The Santa Clause" trilogy and "Dr. Seuss' How the Grinch Stole Christmas" (2000).

[11/01/24 - 09:00 AM]
Watch CBS News and Stations' "America Decides: Election '24" Team Coverage Across Broadcast, Streaming and Digital
Primetime election night coverage on CBS and CBS News 24/7 will begin at 7:00 PM, ET, anchored by Norah O'Donnell from CBS News' election headquarters in New York City.

[11/01/24 - 08:01 AM]
Video: "Miss Scarlet" Season 5 Preview
Criminals have never stumped Eliza Scarlet, but a new Detective Inspector...? She's on the case!

[11/01/24 - 07:31 AM]
Video: "Jamie Foxx: What Had Happened Was..." - Date Announcement - Netflix
Oscar- and Golden Globe-winning actor. Grammy-winning singer. Beloved comedian. Jamie Foxx returns to the stage to set the record straight.