NEW NATIONAL GEOGRAPHIC CHANNEL SURVEY
REVEALS NEARLY 90 PERCENT OF AMERICANS
ANTICIPATE A WORLD CATASTROPHE;
ONE-THIRD OF THOSE BELIEVE IT'S LESS THAN A YEAR AWAY
AND THERE'S MORE:
If the Catastrophe Were a National Blackout,
More Would Pray Than Have Sex;
Republicans Seen as More Likely to Survive
Survey Timed to 2-Hour Movie Event AMERICAN BLACKOUT,
Premiering Sunday, October 27, at 9 PM ET/PT
(Washington, D.C. - October 23, 2013) While the federal government shutdown may be over for now, it turns out that in the event of a major catastrophe, most Americans won't be looking to the government for help anyway. According to a new survey released today by National Geographic Channel and Kelton Research, Americans feel that friends and family are more likely to be of help in the face of a cataclysm than the government or official agencies like the Federal Emergency Management Agency (FEMA).
The survey comes as NGC premieres its two-hour movie event, American Blackout (Sunday, October 27, at 9 p.m. ET/PT), which imagines the story of a national power failure in the United States caused by a cyberattack - told in real time, over 10 days, by those who kept filming on cameras and phones. The thriller is being released during national cybersecurity awareness month and ahead of a large-scale emergency practice drill, called the GridEx II, which simulates a knockout blow to the power grid.
Overall, the survey results show that nearly 9 in 10 (88%) Americans think it's likely that the world will experience a major catastrophe, with close to one-third (32%) of these folks believing it will occur less than a year from now. And even though they might have a bad rap on Capitol Hill, more Americans (53%) feel that the Republican Party would have more survivors over Democrats if the country experienced a major catastrophe.
"The survey results should inspire discussion on what a large-scale catastrophic shutdown of our country might really look like and how we could prepare for or even prevent it," said Brad Dancer, SVP Program Planning and Research for NGC. "Hacking into urban infrastructures isn't science fiction anymore; cyberthreats and the weaknesses of the grid are in the news every day and people are sensing the danger. My advice: pray in a blackout, but perhaps pray while prepared with food, water, flashlights and batteries."
When it comes to gauging Americans' mind-set related to broader, large-scale catastrophes that could cripple the country - specifically such emergencies as blackouts and cyberattacks - the results are about as encouraging as waiting for the next Congressional standoff!
Key findings include:
On Cyberattacks:
· More than three in four (77%) Americans believe the U.S. is likely to be hit by a catastrophic cyberattack during their lifetime.
· More than one-third (34%) thinks a catastrophic cyberattack could impact the nation by 2038.
· Most American would point their fingers first at China as the culprit (36%), followed by North Korea (27%).
· More than half of the nation (55%) thinks the U.S. is ill-equipped to defend against a potentially disastrous cyberattack.
On Blackouts:
If the lights do go out, praying will be more top of mind than sex:
· Almost one-third (32%) of Americans think the U.S. is likely to experience a significant blackout within the next 25 years.
· When it happens, most (46%) would first search for a flashlight, but a quarter (25%) would immediately pray. Only 5 percent would have sex!
· Sixty-eight percent would prefer to be home during a catastrophic blackout, rather than somewhere possibly safer like a bomb shelter (5%) or police station (1%).
· More Americans would most want to have a radio (25%) or a flashlight (25%) over a charged cell phone (20%), gun (20%) or can opener (10%) during a blackout.
· Electric heat or air conditioner (25%) and Internet (24%) top the list of appliances or technology Americans would miss most during a catastrophic blackout. Far fewer say this about a phone (13%) or TV (13%).
On General Catastrophes:
· Far more Americans (57%) would most rely on their family, friends or neighbors for help over FEMA or a government agency (14%) in a catastrophe.
· Slightly more respondents (53%) said that the Republican Party would have more survivors over Democrats (47%) if the country experienced a major catastrophe.
On Preparedness:
· Those in the Northeast (28%) cite Hurricane Sandy as the top event since 9/11 spurring thoughts about emergency preparedness, when compared to the rest of the country (15%).
· Ten percent of Americans would choose a bottle or can opener to have on hand in a blackout over a flashlight, radio, fully charged cell phone or gun.
More survey details below:
When Will It Happen?
· More men than women (36% vs. 31%) and more of those 35+ than 18-34 (38% vs. 24%) think that a cyberattack is likely in the next quarter-century.
Who's To Blame?
· More men than women (44% vs. 29%) rank China as America's most likely cyberpredator.
· Republicans are more likely than Democrats (43% vs. 30%) to blame China, while Democrats are more likely than Republicans (30% vs. 24%) to blame North Korea.
Governing a Cyberattack
· Those in the Midwest (61%) and Northeast (59%) are more likely than those in the West (54%) and South (50%) to agree that the U.S. is unprepared to handle a cyberattack.
· Just 14 percent of Americans think FEMA or a government agency would be the most help if such event occurred. Far more (57%) would rely on their family, friends or neighbors for help.
· Fewer Republicans than Democrats (9% vs. 20%) believe the government or FEMA would provide the best assistance.
· Almost 7 in 10 (68%) don't expect cybersecurity to be a major issue in the 2016 presidential election.
First Thing You'd Do
· More women than men (30% vs. 20%) would immediately pray in a catastrophic blackout.
· Men are more likely than women to say they would first eat perishable food (11% vs. 6%) or have sex (8% vs. 2%) if such an event occurred.
· One in 10 (10%) 18-34-year-olds say having sex would be first on their list of things to do in a blackout vs. 3 percent of those 35 and over.
Where At and With What?
· Sixty-eight percent would prefer to be home during a catastrophic blackout, rather than somewhere possibly safer like a bomb shelter (5%) or police station (1%), or somewhere that would probably have more food, like a grocery store (4%) or favorite restaurant (1%).
· More women than men (24% vs. 16%) and more 18-44-year-olds than those over age 45 (24% vs. 17%) would most like to have a fully charged cell phone than a radio, flashlight, gun or can opener in the midst of a blackout.
· One in four men (25%) would opt for a gun in this situation vs. 15 percent of women.
· Electric heat or air conditioner (25%) and Internet (24%) top the list of appliances or technology Americans would miss most during a catastrophic blackout. Far fewer say this about a phone (13%) or TV (13%).
· Women are more likely than men (28% vs. 22%) to say they would miss electric heat or A/C, while men more than women (30% vs. 20%) say this about Internet access.
· Internet access would be on the top of the most-missed list for more 18-54-year-olds than those 55+ (28% vs. 17%).
The survey of more than 1,100 American men and women ages 18 and over was conducted online from September 27 to October 2, 2013 with a 2.9 percent margin of error.
About American Blackout
National Geographic Channel's two-hour, edge-of-your-seat movie event, American Blackout, imagines the story of a national power failure in the United States caused by a cyberattack - told in real time, over 10 days, by those who kept filming on cameras and phones. No cell phone service, no ATM withdrawals, no working street lights, no available gasoline ... no escape. The film premieres on Sunday, October 27, at 9 p.m. ET/PT. Click here to see the movie trailer.
For more information on AMERICAN BLACKOUT, visit survivetheblackout.com
#americanblackout
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National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Networks. The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 85 million U.S. homes. Globally, National Geographic Channel is available in more than 440 million homes in 171 countries and 45 languages. For more information, visit www.natgeotv.com.
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