VELOCITY SUPERCHARGES AUTOMOTIVE PROGRAMMING WITH A 2014-15 UPFRONT SLATE FULL OF HIGH-OCTANE ENTERTAINMENT
(New York, NY ) Riveting stories, larger-than-life characters, and the best of the automotive world converged today when Velocity unveiled its 2014-15 programming slate at the Discovery Communications Upfront presentation in New York. The Upfront announcement follows a record-breaking 1Q14 where Velocity had its top delivering quarter in network history in prime and total day across all demos. As one of cable's fastest growing brands for men, Velocity ranks #1 in year-over-year subscriber growth among ad-supported cable networks, adding nearly 11 million homes over 1Q13. With more than 300 hours of entertaining, premiere programs including 12 returning favorites and seven all-new series, the network offers audiences captivating storytelling and huge personalities as seen through the lens of the automotive world to nearly 60 million homes nationwide.
"Velocity is the home for automotive programming on television. But our viewers recognize that we offer much more than just cars," said Robert Scanlon, General Manager, Velocity. "Our programming resonates with our audience because it evokes the timeless feelings of adventure, independence and freedom that you experience when you first get behind the wheel. Velocity's Upfront slate delivers on that promise with established series, new series with real, dynamic characters, and the best in live automotive auction coverage with BARRETT-JACKSON."
In addition to more than 300 hours of entertaining, premiere programming including 12 returning favorites and seven all-new series, Velocity is now the exclusive television home of BARRETT-JACKSON, the world's greatest collector car auto auctions. Velocity, along with Discovery Channel and Discovery International, will provide viewers with unprecedented access to the most sought-after, unique and valuable automobiles in the world with more than 100 hours of live BARRETT-JACKSON auction coverage annually beginning in 2015.
One of Velocity's most popular franchises, WHEELER DEALERS, is coming to the U.S. in the all-new WHEELER DEALERS USA (wt). For the first time in the show's history, hosts Mike Brewer and Edd China will dedicate an entire season of their series to America. Mike and Edd will forego the confines of Britain to search the U.S. - from the sunny beaches of California to the coldest edges of Maine - for the right vehicles to buy, restore and sell for a tidy profit. WHEELER DEALERS USA (wt) will premiere in the summer of 2015.
Velocity is delivering viewers a new class of freshman franchises in 2014-15 headlined by JUNKYARD HUSTLE (wt). The all-new series features the father and son duo of Bobby and Andrew Cohen, who use their Maryland junkyard to turn solid steel into straight cash. The brash, confident Cohens take big metal - cars, motorcycles, boats, homes, campers and heavy equipment - from police auctions, dealers or other junkyards and aggressively turn it around for a profit or risk losing thousands of dollars. In addition to JUNKYARD HUSTLE (wt), four other all-new series premiere on the Velocity slate in 2014-15, including GARAGE SQUAD (wt), WHEELS THAT FAIL (wt) and EXTREME AUTO HUNTERS.
This year's class of premieres follows up on the very successful rookie class of 2013-14. Last year Velocity found hits with new franchises such as DALLAS CAR SHARKS, FANTOMWORKS, WHAT'S IN THE BARN and GRAVEYARD CARZ. All are returning in the 2014-15 Upfront slate along with Velocity's signature series including CHASING CLASSIC CARS and fan favorite OVERHAULIN' featuring legendary automotive designer Chip Foose along with co-hosts Chris Jacobs and Arianny Celeste.
The full list of Velocity's Upfront programming slate follows below.
4Q14
Returning Series
GRAVEYARD CARZ
(13x60)
Premieres October 2014
The GRAVEYARD CARZ crew - Mark, Daren, Josh and Royal - take wrecked muscle cars and restore them to assembly-line condition. Led by Mark "The Warmachine" Worman, the crew works some serious magic to get these Mopar racing classics across the finish line every week. As a leading Chrysler muscle car specialist and body shop owner, Worman doesn't settle for anything less than perfect restorations. Neither does his team as there is too much beauty in a quality Detroit automobile to let them go to rust. Even if it is a Herculean effort, these cars will rise again.
OVERHAULIN'
(5x60)
Premieres December 2014
OVERHAULIN' is TV's longest-running auto restoration show that executes incredible car makeovers for deserving owners and reinforces the strong emotional connection between man and machine. In each episode, master automotive designer Chip Foose combines his incredible originality, artistic abilities and amazing automotive knowledge to deliver life-altering surprises for worthy car owners. Viewers will witness the restoration process from start to finish - from the set-up, to the strip-down, to the incredible surprise - all with the unmistakable stamp of a Foose design.
Premiere Series
CRASH!
(17x30)
Premieres December 2014
This jaw-dropping series brings together all of the best crashes, smashes, bashes, flips and trips from the high-octane world of motorsport. With footage from major international events and plenty of classic clips, CRASH! offers viewers amazing escapes as rally cars roll, stunt riders get it wrong mid-air and eight-wheeled trucks vie for the same piece of track.
1Q15
Returning Series
CAFÉ RACER
(6x60)
Premieres January 2015
Join the world's best custom bike builders as CAFÉ RACER pushes the envelope further, faster and cooler than ever before. CAFÉ RACER takes viewers to places - and speeds - they have never dreamed of.
CHASING CLASSIC CARS
(13x30)
Premieres January 2015
The Godfather of cars, Wayne Carini, returns to show viewers the ins and outs of high-end car collecting. Wayne makes it his business to find and restore some of the world's most classic cars to their original beauty. Join him as he takes fans on an automobile treasure hunt around the country.
AMERICARNA
(10x30)
Premieres January 2015
AMERICARNA is a car culture television series hosted by legendary NASCAR crew chief Ray Evernham. Along with guidance from his friend, mentor and Hendrick Motorsports owner, Rick Hendrick, Evernham take viewers back in time and introduce them to a period of history when the automobile heavily influenced American culture. They tell behind-the-scenes stories of lost race cars, barn finds, speed secrets, Hollywood films, historical racetracks and other unique places. Along the way, viewers meet the cars and characters that have helped shape and preserve this history.
WHEELER DEALERS
(10x60)
Premieres January 2015
WHEELER DEALERS is back with hosts Mike Brewer and his superstar mechanic Edd China. Join the automotive world's finest duo as they work on restoring classic vehicles on a budget and face intense challenges, but never fail to sell their creations to a lucky new owner.
GRAVEYARD CARZ
(13x60)
Premieres March 2015
The GRAVEYARD CARZ crew - Mark, Daren, Josh and Royal - take wrecked muscle cars and restore them to assembly-line condition. Led by Mark "The Warmachine" Worman, the crew works some serious magic to get these Mopar racing classics across the finish line every week. As a leading Chrysler muscle car specialist and body shop owner, Worman doesn't settle for anything less than perfect restorations. Neither does his team as there is too much beauty in a quality Detroit automobile to let them go to rust. Even if it is a Herculean effort, these cars will rise again.
LEGENDARY MOTORCAR
(13x30)
Premieres March 2015
If you want a look inside a one-stop shop for rare and classic cars of all kinds, look no further than LEGENDARY MOTORCAR. The series takes viewers inside the world of high-end restorations, appraisals, storage and sales for a fascinating look at the drama, quality craftsmanship, and excitement of creating and preserving high-end collector automobiles.
DALLAS CAR SHARKS
(10x30)
Premieres March 2015
Welcome to the world of competitive auto flipping. Car dealers from all over the world gather in Texas to find bargains they can turn into big profits. Dealers rely on instinct and experience to outwit the competition. Once the vehicle is bought the real drama begins as dealers discover the car's true condition and history, as well as what surprises, treasures or contraband may be hidden inside. They do whatever is necessary to get it sold and each week viewers find out which car shark did the best job.
Premiere Series
WHEELS THAT FAIL (wt)
(18x30)
Premieres January 2015
WHEELS THAT FAIL (wt) is a comedic compilation of the most outrageous, hilarious and dangerous misadventures on wheels. Featuring compelling caught-on-camera clips, razor-sharp commentary, and mind-blowing segments, this fast-paced series assembles the very best of the worst for your viewing pleasure. From faulty design to stunts gone wrong and just plain-old stupid driving, the combination of homespun footage and cheeky observations makes this show a riot.
VERSUS
(8x30)
Premieres March 2015
Let the debate begin! Which car is faster, sleeker and better? Each episode of VERSUS pits two classic rivals - American muscle cars, European roadsters, high-performance sedans, sport coupes, exotic supercars, and more - against each other. Then an expert line-up debates the pros and cons of each vehicle and puts each car through grueling road test to find out which car is the best.
Specials/Live Events
BARRETT-JACKSON - SCOTTSDALE - LIVE
(40 Live Hours)
Premieres January 2015
Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.
2Q15
Returning Series
WHAT'S IN THE BARN
(10x30)
Premieres June 2015
WHAT'S IN THE BARN? crisscrosses the U.S. for vintage motorcycles and cars. Wheels Through Time Museum curator Dale Walksler and his son Matt host this one-of-a-kind journey through America's barns where yesterday's junk becomes automotive Americana that he will bring back to life and sell. Walksler has spent his life searching for long-since forgotten gems, and uncovering history in the most unusual and extraordinary places. As his passion grew, so did his collection, eventually evolving into the motorcycle paradise that is the Wheels Through Time Museum. Located in Maggie Valley, N.C., Wheels Through Time features more than 300 of America's rarest classic motorcycles, and the collection continues to grow thanks to Dale's undying passion for historic automotive machines.
Specials/Live Events
BARRETT-JACKSON - PALM BEACH - LIVE
(25 Live Hours)
Premieres April 2015
Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.
ISLE OF MAN TT
(7x60)
Premieres June 2015
Velocity is bringing viewers seven nights of same-day motorcycle racing coverage from the annual Isle of Man TT, arguably one of the most well-known road races in the world. With riders of all categories topping speeds approaching 200 miles per hour - on closed public roads - the route twists through mountains, fields and towns, offering an awesome motorsports viewing experience.
3Q15
Returning Series
FANTOMWORKS
(6x60)
Premieres July 2015
Every car has a story, and if you can prove to restoration expert Dan Short that you care about your vehicle and want the job done right, he MAY accept you as a client. FantomWorks is a bustling shop with a busy production pipeline. From concept to execution, Dan and his team handle anything and everything in-house as they meticulously restore some of America's favorite rides. Old cars come with new obstacles every week including irate car owners, personality clashes, cost overruns, parts problems and walk-outs. Come along for the ride.
WHAT'S MY CAR WORTH?
(13x30)
Premieres July 2015
WHAT'S MY CAR WORTH? returns for more collector car action across the auction block. Car collector expert Keith Martin and host Josh Nasar take viewers on a tour of the greatest garages in the U.S., hoisting collector cars worthy of top prices. As car assessment experts offer sellers their best bets, the final price tag is determined on the auction block by the top bidder.
GARAGE SQUAD (wt)
(10x30)
Premieres July 2015
You know that "project car" you've been working on for the last five years? The car just sitting in your garage collecting dust? Well, today could be the day you can finally drive that project out of your garage. Velocity's series GARAGE CRASHERS (wt), surprises the people working on car projects with the opportunity to get expert help to finally finish them. GARAGE CRASHERS' (wt) team of ace mechanics searches auto parts stores across America for worthy backyard automotive restorers, and walks out with them ready to take those cars from DIY to DONE.
KINDIG CUSTOMS
(10x60)
Premieres August 2015
Dave Kindig, owner and operator of Kindig-It Design in Salt Lake City, Utah turns out one-of-a-kind vehicles for his demanding (and sometimes famous) clientele. In Velocity's KINDIG CUSTOMS, viewers will see Kindig and his team working on all types and periods of cars. From rendering and design to building and restoring, viewers see vehicles being made from the ground up before being revealed to the car's owner.
Premiere Series
JUNKYARD HUSTLE (wt)
(6x60)
Premieres July 2015
Some people try to find their fortune digging for gold. On JUNKYARD HUSTLE a father and son see gold everywhere they look - solid steel gold - in their Maryland junkyard. They hustle everywhere from their junkyard and other junkyards to police auctions and other dealers for anything metal - cars, motorcycles, boats, homes, campers or heavy equipment. If they two can find it, they'll buy it and turn it around for a slick profit.
WHEELER DEALERS USA (wt)
(10x60)
Premiere Date TBD
Mike Brewer and Edd China will bring their talents for restoring and flipping incredible cars to America in WHEELER DEALERS USA (wt). For the first time ever Velocity's hit franchise WHEELER DEALERS will dedicate an entire season to the United States. Mike and Edd will look for the best cars - from the sunny beaches of California to the coldest edges of Maine - to buy, restore and then sell for a tidy profit. Instead of the U.K. the car-crazy U.S. with awesome new challenges awaits as their automotive oyster.
Specials/Live Events
BARRETT-JACKSON - Reno - LIVE
(25 Hours)
Premieres August 2015
Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.
BARRETT-JACKSON - LAS VEGAS - LIVE
(25 Hours)
Premieres August 2015
Established in 1971, Barrett-Jackson, the world's leading collector car auctions and automotive lifestyle events, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Now, Velocity is bringing viewers LIVE inside their biggest auctions across the U.S. including Scottsdale, Palm Beach, Reno and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block in front of a global audience.
DREAM CAR WEEK
(12x60)
Premieres August 2015
What car would you want to own if you could choose from any in the world? That's what DREAM CAR WEEK is all about. The most amazing autos from yesterday and today will be on full display as Velocity indulges in car lovers' fantasies and a few lucky realities!
About Velocity:
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in more than 50 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
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