or


[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[via press release from Syfy]

SYFY UNLEASHES A CATEGORY 5 MARKETING STORM BEHIND "SHARKNADO 2: THE SECOND ONE"

CAMPAIGN INCLUDES NATIONWIDE SUBWAY INTEGRATION FEATURING JARED FOGLE MOVIE CAMEO

IAN ZIERING THROWING OUT THE FIRST PITCH AT NEW YORK METS' CITI FIELD

PARTNERSHIP WITH FANDANGO

NEW YORK - July 23, 2014 - To support the Wednesday, July 30 premiere of Sharknado 2: The Second One, the eagerly awaited sequel to last summer's social media and pop culture sensation, Syfy is unleashing a monster of a marketing storm, from New York's Citi Field and SUBWAY(R) Restaurants nationwide to San Diego Comic-Con.

The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide (Jared The SUBWAY Guy makes a cameo in the movie); Sharknado 2 star Ian Ziering throwing out the first pitch at the July 28 New York Mets-Philadelphia Phillies game at Citi Field, and an exclusive trailer on Fandango.com that has already reached nearly two million fans.

Sharknado 2 marketing will also feature cross-promotions with Random House, publishers of How to Survive a Sharknado and Other Unnatural Disasters; Zynga, creators of the Sharknado Hit It Rich game, and promotional partnerships with TODAY, E! and Sprout.

In making the announcement, Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy, said: "Since its premiere last summer, the Sharknado franchise has been an astonishing global success story, setting a new bar for the power of social TV. This year, we've continued to build on our success by embracing the irreverent tone of the film itself as well as launching a dynamic array of social, digital, and second screen initiatives. For Sharknado 2, the strategy is to give the consumer the tools to be at the center of the conversation."

Highlights of the Syfy Sharknado 2:The Second One Marketing Campaign

Subway Partnership:

· Tent-cards in more than 26K stores nationwide

· Banner on Subway's Fresh Buzz homepage

· Jared's Sharknado preparedness tips on Subway's Facebook and Twitter

San Diego Comic-Con:

· Sharknado 2 panel featuring Ian Ziering, Tara Reid, Vivica A. Fox, Judah Friedlander and director Anthony C. Ferrante

· July 25 Sharknado 2 industry party at the Hotel Solamar

· On the ground partnership with Random House to promote the How to Survive A Sharknado book

Sharknado Day at Citi Field:

· Building upon key scenes that were filmed at Citi Field in February, Syfy is sponsoring Sharknado Day at the New York Mets-Philadelphia Phillies games on Monday, July 28 - with Ian Ziering throwing out the first pitch -- and Wednesday, July 30

· Four lucky fans will win a prize pack containing Sharknado 2 and Mets premiums

· Sharknado 2 trailers and Syfy logos will be displayed on Citi Field scoreboards

Fandango:

· A centerpiece of the campaign is an exclusive Sharknado 2 trailer and "Sumnado" video (recap of Sharknado viral video) which has already reached nearly two million fans

· Fandango is providing social media and editorial support, including showing what makes up the natural phenomenon known as a Sharknado with an original Anatomy of a Sharknado poster created exclusively for Fandango by artist Rachel Ignotofsky.

· The site will be themed "shark week" starting on July 28

Syfy Social:

· To capitalize on Sharknado's cultural phenomenon status, Syfy will engage fans with exclusive trailers, a seven day countdown featuring the best screams of Sharknado, the movie's best bites and more. During the Sharknado 2 July 30 premiere, Syfy will air "What the Shark?" moments that highlight the craziest scenes from the movie and will feature live tweets from fans

Syfy Digital:

· Sharknado: Battle of the Bites Bracket pairs off the most memorable moments from Sharknado against each other in a March Madness style bracket. Users vote for their favorite moments in a number of different rounds, with the ultimate Sharknado moment being revealed on July 30th in time for the sequel's premiere

· A shareable party kit featuring all the must-haves to host a Sharknado themed soiree

· At #YOUARELUNCH Hub, sponsored by Joe's Crab Shack, presents the best memes of sharks eating lunch (a.k.a. people) from Sharknado and the films featured in Sharknado Week. Consumers are encouraged to share their own memes

· The Go Shark Yourself App, for iOs and Android devices, enables consumers to insert themselves into a variety of customizable, Sharknado-themed backdrops and share them with friends

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)





  [july 2014]  
S
M
T
W
T
F
S
  


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)





[11/01/24 - 02:01 PM]
HBO Orders Original Limited Drama "DTF ST. Louis" to Series
The limited series stars and is executive produced by Jason Bateman and David Harbour.

[11/01/24 - 02:00 PM]
Disney Branded Television Greenlights "How We Became the Biggest Band in the World" and "Vampirina" (Working Titles) for Disney Channel and Disney+
The Latter series is based on the books written by Anne Marie Pace and illustrated by LeUyen Pham, and inspired by the Disney Jr. animated series "Vampirina" from Chris Nee.

[11/01/24 - 12:48 PM]
Peacock Renews Long-Running Soap "Days of Our Lives" for 61st Season
The renewal comes on the eve of "Day of Days," the annual fan event at the Peacock Theater in Los Angeles being held on Saturday, November 2, where the show's 60th season will be celebrated.

[11/01/24 - 12:01 PM]
Video: "Rhythm + Flow" Season 2 - Cast Announcement - Netflix
The search for the next face of hip-hop moves to Atlanta as global hitmakers Ludacris, Latto and DJ Khaled join the judging panel to mentor fresh talent.

[11/01/24 - 12:00 PM]
60 Years After Debuting on the Network, Christmas Classic "Rudolph the Red-Nosed Reindeer" Returns to NBC for a Special 75-Minute Telecast on Friday, Dec. 6 at 8 p.m. ET/PT
Said date was the same it premiered in 1964 as part of the "General Electric Fantasy Hour."

[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[11/01/24 - 10:31 AM]
Video: AMC/AMC+ Debut Riveting First-Look at Season 3 of the Hit Noir Thriller "Dark Winds"
The series will return with all new episodes exclusively on AMC and AMC+ on Sunday, March 9 at 9pm ET/PT.

[11/01/24 - 10:05 AM]
TBS "All I Watch for Christmas" and TNT "Christmas Maximus" Kick Off Holiday Programming on Saturday, November 2
With countless blockbuster films airing over 8-weeks, TNT "Christmas Maximus" takes holiday movies to the next level, serving as a hub for endless seasonal offerings and high-energy classics.

[11/01/24 - 10:03 AM]
'Tis the Season for Holiday Cheer on ABC
Highlights include a new season of "The Great Christmas Light Fight," along with news of a season 13 pickup for 2025.

[11/01/24 - 10:00 AM]
FOX and Gordon Ramsay Count Down to the Super Bowl with "Kitchen Nightmares: Road to Super Bowl LIX"
Gordon Ramsay's iconic series returns with a supercharged two-hour episode, Wednesday, January 1 (8:00-10:00 PM ET/PT), with regular episodes airing on Wednesdays from 8:00-9:00 PM ET/PT, beginning January 8 on FOX.

[11/01/24 - 09:30 AM]
Prime Video Reveals "Pimpinero: Blood and Oil" will Premiere Exclusively on November 22
The film is set in the desert bordering Colombia and Venezuela, where gasoline smugglers known as "pimpineros" risk their lives transporting illegal fuel from one country to another.

[11/01/24 - 09:06 AM]
Freeform's "25 Days of Christmas" Returns with Yuletide Cheer This December
A delightful collection of Christmas favorites is being offered to make spirits bright, including "Home Alone," "The Santa Clause" trilogy and "Dr. Seuss' How the Grinch Stole Christmas" (2000).

[11/01/24 - 09:00 AM]
Watch CBS News and Stations' "America Decides: Election '24" Team Coverage Across Broadcast, Streaming and Digital
Primetime election night coverage on CBS and CBS News 24/7 will begin at 7:00 PM, ET, anchored by Norah O'Donnell from CBS News' election headquarters in New York City.

[11/01/24 - 08:01 AM]
Video: "Miss Scarlet" Season 5 Preview
Criminals have never stumped Eliza Scarlet, but a new Detective Inspector...? She's on the case!

[11/01/24 - 07:31 AM]
Video: "Jamie Foxx: What Had Happened Was..." - Date Announcement - Netflix
Oscar- and Golden Globe-winning actor. Grammy-winning singer. Beloved comedian. Jamie Foxx returns to the stage to set the record straight.