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[04/30/15 - 10:30 AM] Lifetime Makes Romantic Fantasies Come True with Digital Platform "Fall Into Me" The romantic digital episodes will be told from a woman's point-of-view, in close-camera form, drawing the viewer deeper into the intimacy and romance of each story. |
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[via press release from Lifetime] |
LIFETIME MAKES ROMANTIC FANTASIES COME TRUE WITH DIGITAL PLATFORM "FALL INTO ME"
Marking Lifetime's First Original Scripted Content for Non-Linear Distribution,
Franchise to Feature Short-Form Romantic Dramas
NEW YORK, NY (April 30, 2015) - Marking its first original scripted content for non-linear distribution, Lifetime will launch the short-form digital platform Fall Into Me (working title), featuring eight series of romantic drama stories for today's modern and tech-savvy woman, it was announced today by Rob Sharenow, Executive Vice President and General Manager of Lifetime.
Catering to the fast-growing romance-fiction marketplace, each of the eight series on the Fall Into Me platform consists of eight webisodes, six-minutes in length, taking viewers on journeys full of passion and excitement that can be discreetly enjoyed on phones and tablets. The romantic digital episodes will be told from a woman's point-of-view, in close-camera form, drawing the viewer deeper into the intimacy and romance of each story. The concept for Fall Into Me comes from Daytime Emmy(R) Award nominee Guy Shalem (Lovespring International, Betty White's Off their Rockers), who will lead a team of creative storytellers for each series on the platform. Produced by Propagate Content, the Fall Into Me series will be executive produced by Shalem, Howard T. Owens and David McKillop. The platform will launch this year.
"The romance-fiction world is increasingly going digital," said Sharenow. "By introducing Fall Into Me, we are giving the genre's loyal community of fans a fresh take on short stories of passion and seduction they can watch at their leisure or on the go and share among their social circles within the digital space."
ABOUT LIFETIME
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
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[11/26/24 - 12:03 PM] Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.
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[11/26/24 - 11:44 AM] TNT Sports to Debut "Evolve and Flex" with Lance Fresh Friday, Dec. 6, on truTV and Max The show is hosted by sports-lifestyle expert Lance Fresh and features candid conversations with guests to discuss how life's events have contributed to their sense of style.
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[11/26/24 - 11:19 AM] MGM+ Announces 2025 Premiere Date for "NFL Icons" Season Four In the upcoming fourth season, the docuseries will feature Pro Football Hall of Famers Joe Montana, DeMarcus Ware, Kurt Warner and Gale Sayers.
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[11/26/24 - 10:24 AM] Video: "Rogue Heroes" (MGM+ 2025 Series) Season 2 Tease "Rogue Heroes" is a dramatized account of how the world's greatest Special Forces unit, the SAS, was formed under extraordinary circumstances in the darkest days of World War Two.
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[11/26/24 - 10:09 AM] Video: Acorn TV Releases Official Trailer for Second Season of Hit Australian Drama, "Darby and Joan" The new season debuts with a two-episode premiere, exclusively on Acorn TV, on December 30, followed by weekly episodes through January 27.
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[11/26/24 - 10:01 AM] ABC News Studios Announces Fourth Season of Hit True-Crime Series "Wild Crime," Streaming Dec. 5 Only on Hulu "Wild Crime: Eleven Skulls" delves into the haunting 2012 disappearance of Samantha Koenig, an 18-year-old Anchorage barista last seen leaving her place of work with an unknown man on a dark winter night.
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[11/26/24 - 08:32 AM] Bravo Greenlights "Vanderpump Rules" Season 12 with a New Group of SUR-vers In addition, "Vanderpump Rules" will celebrate the past decade of heartbreaks, friendship rifts and scandals with a retrospective special highlighting the past 11 seasons.
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[11/26/24 - 08:30 AM] Video: Paramount+ and Nickelodeon Reveal Teaser, First-Look Images and Premiere Date for "Henry Danger The Movie" "Henry Danger The Movie" will be available to stream in the U.S. on Paramount+ Friday, January 17, and premiere on Nickelodeon that same day at 7 p.m. (ET/PT).
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[11/26/24 - 08:01 AM] Video: "Makayla's Voice: A Letter to the World" - Official Teaser - Netflix Makayla is a teenage girl who has spent her life grappling with a rare form of autism that rendered her essentially nonverbal until her parents, filled with unwavering belief in their daughter's potential, embarked on a transformative journey to discover the true depth of Makayla's inner world.
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[11/26/24 - 08:01 AM] HBO Announces Ian Bonhote & Peter Ettedgui's Award-Winning "Super/Man: The Christopher Reeve Story," Debuting December 7 on HBO and Max The critically acclaimed film had its world premiere at the 2024 Sundance Film Festival and recently won six Critics Choice Documentary Awards.
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[11/26/24 - 08:00 AM] HGTV Greenlights Gutsy Las Vegas Renovation Series "Sin City Rehab" (wt) Starring Indomitable Designer Alison Victoria The eight-episode series will document Alison, best known for her Emmy-nominated series "Windy City Rehab," taking the biggest gamble of her career as she expands her successful design business out West.
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[11/26/24 - 07:01 AM] Video: "The Manny" Season 2 - Release Date Announcement - Netflix A busy executive hires a cowboy to care for her kids in a moment of panic. Little does she know he'll challenge her views of gender roles - and of love.
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[11/26/24 - 06:58 AM] "The Talk" Series Finale to Air Live on Friday, December 20 Over the show's 15 season run, "The Talk" will have aired 2,993 episodes, garnered over 70 awards/nominations, promoted over 10,800 guests, gifted over $103 million in giveaways, and welcomed over 250,000 audience members.
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[11/26/24 - 06:01 AM] "Star Wars: Skeleton Crew" Will Debut Early - Watch the Two-Episode Premiere Streaming December 2 Only on Disney+! Look for new weekly episodes every Tuesday starting at 6 p.m. PT on December 10.
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[11/26/24 - 06:01 AM] Paramount+ Sets December 9 Premiere for Docuseries on American Soccer Star Christian Pulisic The first episode will premiere in December, while episodes two and three will premiere in January.
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