or


[06/08/15 - 06:24 AM]
Turner Broadcasting Debuts Branded Content Studio: Courageous
The studio's production capabilities will range from multimedia "super stories" to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN's all-screen global power.

[via press release from Turner]

TURNER BROADCASTING DEBUTS BRANDED CONTENT STUDIO: COURAGEOUS

First-of-Its-Kind Content Consultancy and Studio to Launch with CNN Global Platform Opportunities for Marketers

Turner Broadcasting today announced the unveiling of Courageous, a first-ever branded content studio for marketers utilizing the breadth of Turner's multi-screen news brands CNN and HLN. First teased at the Turner Upfront event last month, Courageous will play a key role in the company's overall commitment to producing industry-leading premium branded content. The studio's production capabilities will range from multimedia "super stories" to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN's all-screen global power.

The Courageous team of top-caliber storytellers, editors, producers, videographers and data scientists will apply their distinctive RED methodology to brand partnerships: Relevancy, Execution and Distribution. Employing the team's journalistic instinct to identify culturally-significant brand narratives, the studio will produce relevant storytelling through its unmatched video expertise that meets the marketing objectives of advertising partners. Courageous content will then have the capability to be distributed across CNN's global portfolio of linear and digital properties as well as optimized for success on social platforms. All Courageous custom content will be exclusively created by the Courageous team and clearly labeled as sponsored to uphold CNN's editorial integrity.

Courageous will play a key role in Turner Broadcasting's overall branded content strategy, led by Dan Riess, executive vice president of Integrated Marketing and Branded Content. "Now we can offer marketers the opportunity to harness the value proposition of CNN like never before," said Riess. "CNN is the most trusted name in news[1]. It has two fully distributed television networks as well as CNN Airport Network, one of the largest digital and social audiences in the world and a true global footprint. Combine all of this with CNN's video storytelling heritage and it's clear why Courageous is an important step as we build on Turner's existing content marketing capabilities for our clients."

Courageous is headed by vice president and group creative director Otto Bell, who joined CNN to lead the studio in March. An award-winning veteran in client-facing creative solutions, Bell most recently served as the creative director of OgilvyEntertainment. Reporting to Michal Shapira, senior vice president and head of Integrated Marketing for CNN Ad Sales, Bell's team will consist of current and new employees dedicated to power the content studio and select cross-portfolio deals for Turner Broadcasting.

CNN already has a history of delivering innovative branded content and integration for advertisers across the brand's premium global portfolio, spanning CNN and HLN live news and original programming, CNN Digital Studios, CNN Films, HLN set design as well as digital platforms such as CNNgo.

CNN Worldwide is a portfolio of two dozen news and information services across cable, satellite, radio, wireless devices and the Internet in more than 200 countries and territories worldwide. Domestically, CNN reaches more individuals on television, the web and mobile devices than any other cable TV news organization in the United States; internationally, CNN is the most widely distributed news channel reaching more than 271 million households abroad; and CNN Digital is a top network for online news, mobile news and social media. Additionally, CNN Newsource is the world's most extensively utilized news service partnering with hundreds of local and international news organizations around the world. CNN is division of Turner Broadcasting System, Inc., a Time Warner Company.

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

[1] SOURCE: PEW Research Center. Political polarization & media habits study. October 21, 2014. Select Sources. % who Trust Each Source for Government and Political News Study. Margin of Error +/- 2.3%.





  [june 2015]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/26/24 - 03:01 PM]
Video: New Games, New Stakes - "Squid Game" Season 2 Main Trailer and Key Art "Round and Round" Unveiled
With its premiere just around the corner on December 26, the trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.

[11/26/24 - 02:34 PM]
Video: Paramount+ with Showtime Debuts Official Trailer for Showtime's "Dexter: Original Sin"
The series premieres Friday, December 13 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air US debut on Sunday, December 15 at 10pm ET/PT.

[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:03 PM]
Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots
Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.

[11/26/24 - 11:44 AM]
TNT Sports to Debut "Evolve and Flex" with Lance Fresh Friday, Dec. 6, on truTV and Max
The show is hosted by sports-lifestyle expert Lance Fresh and features candid conversations with guests to discuss how life's events have contributed to their sense of style.

[11/26/24 - 11:19 AM]
MGM+ Announces 2025 Premiere Date for "NFL Icons" Season Four
In the upcoming fourth season, the docuseries will feature Pro Football Hall of Famers Joe Montana, DeMarcus Ware, Kurt Warner and Gale Sayers.

[11/26/24 - 10:24 AM]
Video: "Rogue Heroes" (MGM+ 2025 Series) Season 2 Tease
"Rogue Heroes" is a dramatized account of how the world's greatest Special Forces unit, the SAS, was formed under extraordinary circumstances in the darkest days of World War Two.

[11/26/24 - 10:09 AM]
Video: Acorn TV Releases Official Trailer for Second Season of Hit Australian Drama, "Darby and Joan"
The new season debuts with a two-episode premiere, exclusively on Acorn TV, on December 30, followed by weekly episodes through January 27.

[11/26/24 - 10:01 AM]
ABC News Studios Announces Fourth Season of Hit True-Crime Series "Wild Crime," Streaming Dec. 5 Only on Hulu
"Wild Crime: Eleven Skulls" delves into the haunting 2012 disappearance of Samantha Koenig, an 18-year-old Anchorage barista last seen leaving her place of work with an unknown man on a dark winter night.

[11/26/24 - 08:32 AM]
Bravo Greenlights "Vanderpump Rules" Season 12 with a New Group of SUR-vers
In addition, "Vanderpump Rules" will celebrate the past decade of heartbreaks, friendship rifts and scandals with a retrospective special highlighting the past 11 seasons.

[11/26/24 - 08:30 AM]
Video: Paramount+ and Nickelodeon Reveal Teaser, First-Look Images and Premiere Date for "Henry Danger The Movie"
"Henry Danger The Movie" will be available to stream in the U.S. on Paramount+ Friday, January 17, and premiere on Nickelodeon that same day at 7 p.m. (ET/PT).

[11/26/24 - 08:01 AM]
Video: "Makayla's Voice: A Letter to the World" - Official Teaser - Netflix
Makayla is a teenage girl who has spent her life grappling with a rare form of autism that rendered her essentially nonverbal until her parents, filled with unwavering belief in their daughter's potential, embarked on a transformative journey to discover the true depth of Makayla's inner world.

[11/26/24 - 08:01 AM]
HBO Announces Ian Bonhote & Peter Ettedgui's Award-Winning "Super/Man: The Christopher Reeve Story," Debuting December 7 on HBO and Max
The critically acclaimed film had its world premiere at the 2024 Sundance Film Festival and recently won six Critics Choice Documentary Awards.

[11/26/24 - 08:00 AM]
HGTV Greenlights Gutsy Las Vegas Renovation Series "Sin City Rehab" (wt) Starring Indomitable Designer Alison Victoria
The eight-episode series will document Alison, best known for her Emmy-nominated series "Windy City Rehab," taking the biggest gamble of her career as she expands her successful design business out West.

[11/26/24 - 07:01 AM]
Video: "The Manny" Season 2 - Release Date Announcement - Netflix
A busy executive hires a cowboy to care for her kids in a moment of panic. Little does she know he'll challenge her views of gender roles - and of love.