or


[08/03/15 - 07:36 AM]
Crown Media Family Networks and Ford Motor Company Announce Hallmark Channel to Be a Key 2015 Broadcast Partner of Ford Warriors in Pink(R)
The multi-faceted on- and off-air buy centers primarily around Season 3 of the network's original scripted series, "Cedar Cove."

[via press release from The Hallmark Channel]

CROWN MEDIA FAMILY NETWORKS AND FORD MOTOR COMPANY ANNOUNCE HALLMARK CHANNEL TO BE A KEY 2015 BROADCAST PARTNER OF FORD WARRIORS IN PINK(R)

Partnership Includes Warriors in Pink(R) Storyline and Vehicle Integration in Cedar Cove; the Cedar Cove Soar & Sail Sweepstakes; Custom 30 Second Spots with Show's Talent; and Branded Segments on Home & Family

As Crown Media Family Networks wraps up Upfront negotiations, Hallmark Channel and Hallmark Movies & Mysteries' original programming continues to drive linear and digital business and break through new categories. Crown Media and Ford Motor Company announced today a deal designating Hallmark Channel as a central 2015 broadcast partner for the automotive company's long-standing breast cancer awareness program, Warriors in Pink(R). The multi-faceted on- and off-air buy centers primarily around Season 3 of the network's original scripted series, Cedar Cove.

"Ford Motor Company's decision to make Hallmark Channel an important broadcast partner in 2015 for Warriors in Pink is testament to the unique value the network's original content represents in the marketplace," said Ed Georger, EVP, advertising and digital sales, Crown Media Family Networks. "Ford has been leading the charge in breast cancer awareness and education for over 2 decades and we are incredibly honored to support their efforts and contribute to the cause in a meaningful way."

Warriors in Pink will be incorporated into a key storyline in the 2-hour Season 3 finale of Hallmark Channel's original scripted series, Cedar Cove. In the episode, which debuts Saturday, September 12th, the town of Cedar Cove turns its annual bike ride into a Warriors in Pink event replete with a branded tent and signage, as well as the cast and extras suited up in Warriors in Pink apparel. The episode will also feature two separate integrations of Ford vehicles, one of which will be branded with the program's bold symbols. In addition, Cedar Cove talent including Teryl Rothery, Barbara Niven, Sarah Smyth, and Dylan Neal will be featured in customized 30-second spots wearing items from the Warriors in Pink line of apparel and accessories, while encouraging viewers to visit fordcares.com where they can purchase items such as t-shirts, sweatshirts, and accessories. One hundred percent of the net proceeds from warrior wear and gear sales will benefit 1 of 4 charities that the purchaser chooses at check-out. The spots will air in every episode of Cedar Cove throughout its season 3 run, in addition to being prominently featured across Hallmark Channel's digital and social platforms. Finally, in an effort to further engage viewers, Warriors in Pink will sponsor The Cedar Cove Soar & Sail Sweepstakes giving two lucky grand prize winners a chance to win a new Ford Edge or a 7 day/6night trip for two to experience the beauty of the Pacific Northwest (the setting for Cedar Cove).

Other elements of the partnership include 3 branded segments on the network's Emmy-nominated daytime lifestyle program, Home & Family, as well as extensive digital and social media efforts.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 84 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.

Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, YouTube

ABOUT FORD WARRIORS IN PINK(R)

Ford's commitment in the fight against breast cancer runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them about how early detection saves lives. To date, Ford has dedicated more than $128 million to the cause. The entire 2015 Ford Warriors in Pink collection is available at www.fordcares.com. A full 100 percent of net proceeds from sales go to support organizations fighting breast cancer including The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition.

ABOUT FORD MOTOR COMPANY

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.





  [august 2015]  
S
M
T
W
T
F
S
      


· CEDAR COVE (HALLMARK)





[11/13/24 - 02:02 PM]
Hit Detective Drama, "Shetland," Returns December 11 for Season Nine on BritBox
A double missing person's case blurs the lines between the personal and the professional, as Calder and Tosh are drawn into a labyrinthine investigation.

[11/13/24 - 01:59 PM]
Dascha Polanco and Paige Hurd Each to Star in New "Ripped from the Headlines" Originals for Lifetime
The former stars in "Terror Comes Knocking: The Marcela Borges Story" on January 11; while the latter leads "Girl in the Garage: The Laura Cowan Story" on January 18.

[11/13/24 - 01:08 PM]
ESPN to Exclusively Present 2025 MLB Opening Day Doubleheader Featuring Both World Series Champion Los Angeles Dodgers and American League Champion New York Yankees
The doubleheader begins on ESPN at 3 p.m. ET on Thursday, March 27 when Aaron Judge and the Yankees host Christian Yelich and the Milwaukee Brewers, who won the National League Central in 2024.

[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
Plus: "9-1-1" kicked off season eight with an action-packed three-episode story arc rising +156% in Total Viewers (12.64 million vs. 4.93 million) and +519% in Adults 18-49 (2.91 rating vs. 0.47 rating) over its initial Live+Same Day audience.

[11/13/24 - 11:12 AM]
ESPN NBA Schedule Update: Golden State Warriors Visit New Orleans Pelicans on November 22
This matchup replaces the previously scheduled Indiana Pacers vs. Milwaukee Bucks game.

[11/13/24 - 11:01 AM]
Video: "The Night Agent" Season 2 - Official Teaser - Netflix
Based on the novel by Matthew Quirk, "The Night Agent" is a sophisticated, character-based, action-thriller centering on a low level FBI Agent, Peter Sutherland (Gabriel Basso), whose efforts to save The President in Season 1 earn him an opportunity to become a Night Agent in Season 2.

[11/13/24 - 11:00 AM]
CBS Announces Winter Premiere Dates for 2024-25 Primetime Season
"Hollywood Squares," starring award-winning actress and talk show host Drew Barrymore as the center square, and hosted by Nate Burleson, premieres Thursday, January 9 (8:00-9:00 PM, ET/PT).

[11/13/24 - 10:08 AM]
Video: Trailer and Key Art Debut - Hulu Exclusive "Family Guy" Holiday Special
The special episode premieres on Monday, November 25 only on Hulu as a part of the year-round "Family Guy" 25th Anniversary Celebration!

[11/13/24 - 10:01 AM]
Onyx Collective's Sexy Legal Drama "Reasonable Doubt" Renewed for Season Three on Hulu
"Reasonable Doubt" centers on Los Angeles-based high-powered criminal defense attorney Jacqueline "Jax" Stewart (Emayatzy Corinealdi) as she deals with past traumas, a struggling marriage, motherhood and a murder case, all while trying to keep her life together.

[11/13/24 - 10:01 AM]
Video: "Say Nothing" - Official Trailer 2 - FX
FX's limited series is a gripping story of murder and memory in Northern Ireland during The Troubles.

[11/13/24 - 10:00 AM]
Video: Let The Games Begin! Prime Video Releases Official Trailer and Key Art for Holiday Special "Amazon Wish List Games"
All five episodes of the special are set to debut on Prime Video on November 20.

[11/13/24 - 09:01 AM]
Disney Channel's "Fa-La-La-Lidays" and Disney Jr.'s "Magical Holidays" Unwrap Festive Programming for the Whole Family
Highlights of "Disney Channel's Fa-la-la-lidays" include new animated holiday episodes of "Big City Greens" and "ZOMBIES: The Re-Animated Series."

[11/13/24 - 09:00 AM]
Video: "The Later Daters" - Official Trailer - Netflix
Six older singles shake off the dust and wade back into the dating pool with the help of their family and friends and a renowned relationship expert in this uplifting docuseries that proves it's never too late to find lasting love.

[11/13/24 - 09:00 AM]
CBS Presents "Blue Bloods: Celebrating a Family Legacy," An "Entertainment Tonight" Special, to Air Friday, Nov. 29
This one-hour special, celebrating 293 episodes of "Blue Bloods," includes new exclusive interviews with the stars and recurring guest stars who share favorite memories and behind-the-scenes moments from the past 14 years.

[11/13/24 - 09:00 AM]
Acorn TV to Debut "Acorn TV X TED: Transform Your Thinking"
The new series will consist of six episodes, each featuring five TED Talks with a common theme.