BRAVO MEDIA AND SHAZAM PARTNER FOR THE FIRST-EVER PRELINEAR IN-APP TELEVISION PREMIERE OF "APRÈS SKI"
Shazam-Enabled TV Spots Will Unlock First Episode Before Network Debut Starting October 19
NEW YORK - October 15, 2015 - Bravo Media announced today a first-of-its-kind television integration with mobile app Shazam featuring the pre-linear premiere of the upcoming docu-series "Après Ski," a luxury travel series following the concierges at an elite tourism company. The partnership marks the first time Shazam has debuted a full television episode before its network airing.
Beginning Monday, October 19, fans can view the entire premiere episode of "Après Ski" in the Shazam app two weeks before its network debut on Monday, November 2 by activating Shazam-enabled TV spots on Bravo and across other select networks. During on-air promos featuring the Shazam logo, viewers can open the app on their mobile devices and Shazam the spot. This will unlock a custom experience within the app that houses the full premiere episode. Additionally, Shazam will host targeted banners driving to the custom landing page within the app.
"In today's crowded television landscape, we value partnering with influential brands in offering interactive and unique access to Bravo's programming for our tech-savvy viewers," said Maria Laino DeLuca, Senior Vice President, Consumer and Trade Marketing, Bravo Media. "We are excited to be the first content provider to premiere a full episode on Shazam before the official series launch of 'Après Ski.'"
"Partnering with Bravo Media offers us a unique opportunity to engage consumers in a creative way by delivering them an instant connection to exclusive, long-form content," said Peter Szabo, Senior Vice President, Head of Music and US Ad Sales, Shazam. "We're using the power of Shazam's scale and entertainment platform to create an immersive experience for Bravo's passionate super fans."
The show will also be available before its network debut in the same window via Bravo's TV Everywhere platforms (web, mobile, connected devices) and on cable, satellite, and telco On Demand platforms.
Luxury hits its peak as Bravo jet sets to Whistler, British Columbia in "Après Ski" premiering Monday, November 2 at 10pm ET/PT. When the rich and famous want the ultimate winter ski vacation, they head to this posh resort town where breathtaking mountain adventures are rivaled only by extravagant off-slope festivities. Hoping to take the après scene to a new level is Canadian hospitality mogul Joey Gibbons, who recently launched travel concierge business Gibbons Life aimed at redefining the tourism industry. To achieve this lofty goal, Joey has recruited a dream team of dynamic staff members to orchestrate unforgettable experiences - from backcountry heli-skiing and steamy hot springs spa treatments to fine dining in the Peak 2 Peak Gondola, no request is too outrageous. Bobby Crowder, Lynsey Dyer, Charlotte Fenton, Kendra Larkin, Tamara Moore, Jim Sced and Elise Wims have put their lives on hold, traveling from far and wide to take a chance on Joey's vision. But when the chairlifts go up and the shotskis go down, the sexy staffers will bump heads and break hearts. With only one winter season to make it or break it, Joey is putting his reputation on the line to reimagine old-fashioned ski vacations and establish the premiere luxury tourism company in town. For a sneak peek, please visit: http://www.bravotv.com/apres-ski/season-1/videos/get-your-first-look-at-apres-ski. Tweet along with @bravotv using #ApresSki and get more exclusive content on the official Facebook page here.
"Après Ski" is Co-Produced by Tricon Films & Television and Bravo with Andrea Gorfolova, Jeff Hevert, Kevin Lee and Jameel Bharmal serving as Executive Producers.
About Bravo Media
Bravo Media is the premiere lifestyle and entertainment brand that drives the cultural conversation around its high-quality, interactive original content that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture. The network's diversified slate includes Bravo's first scripted series "Girlfriends' Guide to Divorce," scripted comedy "Odd Mom Out," and unscripted favorites such as Emmy award-winning "Top Chef," "Vanderpump Rules," "Below Deck," "Thicker Than Water" and the popular "Million Dollar Listing" and "The Real Housewives" franchises as well as the only live late-night talk show, "Watch What Happens Live." Available in 92 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.
About Shazam
Shazam is one of the world's most popular apps, used by more than 120 million people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. Follow us on Twitter @shazam or for more information, visit www.shazam.com
About Tricon Films & Television
Tricon Films & Television is one of North America's leading producers and distributors. With offices in Toronto and Los Angeles, Tricon has quickly emerged as a prominent supplier of award winning factual and scripted programming that continues to be successful with audiences around the world. Tricon's distribution arm features a broad catalogue of high quality, multi-platform content including primetime scripted drama and comedy, kids, lifestyle, factual and documentary series and specials. www.triconfilms.com
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