or


[01/09/16 - 10:30 AM]
ABC Family Becomes Freeform on January 12 and Will Celebrate with Daylong Multiplatform Social Event
Key launch partnerships will include a Social DNA Project with Twitter; a live stream of events via Periscope; a Vine booth; a BuzzFeed Facebook Live chat and a custom "Pretty Little Liars" Facebook icon; Instagram content and talent takeovers; and a "Pretty Little Liars" Snapchat filter.

[via press release from ABC Family]

ABC FAMILY BECOMES FREEFORM ON JANUARY 12 AND WILL CELEBRATE WITH A DAYLONG MULTIPLATFORM SOCIAL EVENT CULMINATING WITH THE ON-AIR DEBUT OF ITS NEW NETWORK BRAND SPOT, WINTER PREMIERE OF "PRETTY LITTLE LIARS" AND SERIES PREMIERE OF "SHADOWHUNTERS"

Freeform Will Put Fans First with Virtual Launch Celebration

Pasadena, CA (January 9, 2016) - The most social television network will celebrate its transition from ABC Family to Freeform in a new and immersive way with a daylong virtual event and exciting partnerships across the breadth of the social space. Key launch partnerships will include a Social DNA Project with Twitter; a live stream of events via Periscope; a Vine booth; a BuzzFeed Facebook Live chat and a custom "Pretty Little Liars" Facebook icon; Instagram content and talent takeovers; and a "Pretty Little Liars" Snapchat filter.

The Freeform Social DNA Project with Twitter will take place on January 12 starting at 11:00 a.m. EST. Throughout the day, fans who tweet @FreeformTV using the hashtag #FreeformLaunch will receive a reply tweet that includes a unique piece of 3D digital art based on a sentiment analysis of their Twitter feed. Each piece of art is as similar and unique as a fingerprint or snowflake. Fans will then have the opportunity to enter an instant win sweepstakes* to receive one of 5000 prizes - a one-of-a-kind piece of 3D printed wearable art representing their Twitter personality, as shown below.

Fans will be able to participate in the virtual celebration by going to FreeformLaunch.com, or any of the social outlets listed above. On those platforms they will be able to interact with musical artists including deejays Lela B, Bianca Oblivion and Dan Wilcox; drummers P.O.P. Unplugged; visual artists Dancakes (Dan Drake) the pancake artist; muralist Carlos Vera; and talent including Troian Bellisario, Ashley Benson, Lucy Hale, Ian Harding, Shay Mitchell, Janel Parrish, Sasha Pieterse and Keegan Allen from "Pretty Little Liars; and Katherine McNamara, Dominic Sherwood, Harry Shum Jr., Isaiah Mustafa, Matthew Daddario, Emeraude Toubia, Alberto Rosende, and Maxim Roy from "Shadowhunters" who will be creating moments, art and activities of what it means to be Freeform.

All this activity will lead to the on-air debut of the new network brand spot (https://youtu.be/-f5aP4h3zrk). For the new Freeform branding spot, a diverse mix of designers, animators and illustrators participated in a unique collaboration to create the ultimate artistic expression of Freeform programming. A network sizzle, created internally and provided to each artist (Ruffmercy; Gustavo Torres; Saiman Chow, Dusty Studio and Audrey Aquino) devoid of graphics and with very few creative parameters. The artists were invited to bring their own unique style to the project, to express how the content made them think and feel, and to be inspired by the passionate fandom around Freeform shows through typography, illustration, and animation. The sizzles were then collected and edited into one "mashup" highlighting the best of each artist's work - set to the music of rising star Alessia Cara's upcoming single "Wild Things" from her Def Jam debut album Know-It-All.

The casts of "Pretty Little Liars" and the much anticipated "Shadowhunters" will live Tweet during their premieres. Twitter will give the casts special tools including the Twitter Mirror, Twitter Challenger and Video Q&A to enhance the experience. The sixth season premiere of "Pretty Little Liars" will air at 8:00 p.m. EST followed by the series premiere of "Shadowhunters" at 9:00 p.m. EST.

A Day-In-The-Life of Freeform Launch Day January 12

7:00 a.m. PST Emeraude Toubia takes over @ShadowhuntersTV on Instagram.

7:30 a.m. PST Katherine McNamara takes over @ShadowhuntersTV on Instagram.

8:00 a.m. PST Freeform Social DNA Project with Twitter begins. Pancake artist Dancakes and muralist Carlos begin soliciting ideas for pancakes and art throughout the day.

10:00 a.m. PST "Shadowhunters" stars Harry Shum Jr. and Matthew Daddario use Twitter Challenger and Vine booth.

10:30 a.m. PST "Pretty Little Liars" Keegan Allen Twiiter Video Q&A and Vine Booth.

11:00 a.m. PST "Shadowhunters" stars Isaiah Mustafa and Maxim Roy answer questions on Instagram and Facebook.

12:00 p.m. PST Performance by POP Unplugged. Buzzfeed Facebook Live chat with "Pretty Little Liars".

1:00 p.m. PST Performance by POP Unplugged.

1:30 p.m. PST "Shadowhunters" stars Dominic Sherwood and Alberto Rosende take over @ShadowhuntersTV on Snapchat and use the Twitter Vine booth.

2:30 p.m. PST "Shadowhunters" stars Katherine McNamara and Emeraude Toubia host a Twitter Q&A and Vine booth.

3:30 p.m. PST Janel Parrish takes over @PLLTVseries on Twitter.

4:00 p.m. PST Troian Bellisario, Ashley Benson, Lucy Hale, Ian Hardin, Shay Mitchell and Sasha Pieterse take over @PLLTVSeries for a Twitter video Q&A from Twitter HQ in New York City.

5:00 p.m. PST "Pretty Little Liars" cast live Tweets the premiere.

6:00 p.m. PST "Shadowhunters" cast live Tweets the premiere.

The day also includes a "Pretty Little Liars" marathon.

The name Freeform speaks to the network's ongoing priority to super-serve Becomers, fans on that epic adventure of becoming an adult, a life stage that spans people who are ages 14-34. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting and scary time when you experience many of life's firsts - from first kiss to first kid.

The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform is inspired by the interconnection between content and audience; media and technology; interactive and linear; life stage and life style, and the way Becomers interact with them all.

ABC Family/Freeform

Part of the Disney/ABC Television Group, ABC Family (to be renamed Freeform on January 12, 2016) is distributed in 94 million homes. The network connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas". WATCH ABC Family (also to be renamed Freeform) is a service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

# # #

* (NO PURCHASE NECESSARY. Void where prohibited. Open only to persons, who are, as of Entry, 13 years of age or older, legal residents of, and physically located within, the 50 U.S. or D.C. Begins 8:00 AM (PT) on 1/12/16 and ends on 11:59 PM (PT) on 1/15/16. To enter online, follow the instructions on this website. Click here for Official Rules and entry/prize details.)





  [january 2016]  
S
M
T
W
T
F
S
     


· PRETTY LITTLE LIARS (FREEFORM)
· SHADOWHUNTERS (FREEFORM)





[11/01/24 - 02:01 PM]
HBO Orders Original Limited Drama "DTF ST. Louis" to Series
The limited series stars and is executive produced by Jason Bateman and David Harbour.

[11/01/24 - 02:00 PM]
Disney Branded Television Greenlights "How We Became the Biggest Band in the World" and "Vampirina" (Working Titles) for Disney Channel and Disney+
The Latter series is based on the books written by Anne Marie Pace and illustrated by LeUyen Pham, and inspired by the Disney Jr. animated series "Vampirina" from Chris Nee.

[11/01/24 - 12:48 PM]
Peacock Renews Long-Running Soap "Days of Our Lives" for 61st Season
The renewal comes on the eve of "Day of Days," the annual fan event at the Peacock Theater in Los Angeles being held on Saturday, November 2, where the show's 60th season will be celebrated.

[11/01/24 - 12:01 PM]
Video: "Rhythm + Flow" Season 2 - Cast Announcement - Netflix
The search for the next face of hip-hop moves to Atlanta as global hitmakers Ludacris, Latto and DJ Khaled join the judging panel to mentor fresh talent.

[11/01/24 - 12:00 PM]
60 Years After Debuting on the Network, Christmas Classic "Rudolph the Red-Nosed Reindeer" Returns to NBC for a Special 75-Minute Telecast on Friday, Dec. 6 at 8 p.m. ET/PT
Said date was the same it premiered in 1964 as part of the "General Electric Fantasy Hour."

[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[11/01/24 - 10:31 AM]
Video: AMC/AMC+ Debut Riveting First-Look at Season 3 of the Hit Noir Thriller "Dark Winds"
The series will return with all new episodes exclusively on AMC and AMC+ on Sunday, March 9 at 9pm ET/PT.

[11/01/24 - 10:05 AM]
TBS "All I Watch for Christmas" and TNT "Christmas Maximus" Kick Off Holiday Programming on Saturday, November 2
With countless blockbuster films airing over 8-weeks, TNT "Christmas Maximus" takes holiday movies to the next level, serving as a hub for endless seasonal offerings and high-energy classics.

[11/01/24 - 10:03 AM]
'Tis the Season for Holiday Cheer on ABC
Highlights include a new season of "The Great Christmas Light Fight," along with news of a season 13 pickup for 2025.

[11/01/24 - 10:00 AM]
FOX and Gordon Ramsay Count Down to the Super Bowl with "Kitchen Nightmares: Road to Super Bowl LIX"
Gordon Ramsay's iconic series returns with a supercharged two-hour episode, Wednesday, January 1 (8:00-10:00 PM ET/PT), with regular episodes airing on Wednesdays from 8:00-9:00 PM ET/PT, beginning January 8 on FOX.

[11/01/24 - 09:30 AM]
Prime Video Reveals "Pimpinero: Blood and Oil" will Premiere Exclusively on November 22
The film is set in the desert bordering Colombia and Venezuela, where gasoline smugglers known as "pimpineros" risk their lives transporting illegal fuel from one country to another.

[11/01/24 - 09:06 AM]
Freeform's "25 Days of Christmas" Returns with Yuletide Cheer This December
A delightful collection of Christmas favorites is being offered to make spirits bright, including "Home Alone," "The Santa Clause" trilogy and "Dr. Seuss' How the Grinch Stole Christmas" (2000).

[11/01/24 - 09:00 AM]
Watch CBS News and Stations' "America Decides: Election '24" Team Coverage Across Broadcast, Streaming and Digital
Primetime election night coverage on CBS and CBS News 24/7 will begin at 7:00 PM, ET, anchored by Norah O'Donnell from CBS News' election headquarters in New York City.

[11/01/24 - 08:01 AM]
Video: "Miss Scarlet" Season 5 Preview
Criminals have never stumped Eliza Scarlet, but a new Detective Inspector...? She's on the case!

[11/01/24 - 07:31 AM]
Video: "Jamie Foxx: What Had Happened Was..." - Date Announcement - Netflix
Oscar- and Golden Globe-winning actor. Grammy-winning singer. Beloved comedian. Jamie Foxx returns to the stage to set the record straight.