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[10/21/19 - 06:20 AM]
CNBC Prime Builds Fall Roster with Original Series, "Back in the Game," Hosted by Alex Rodriguez and Executive Produced by Michael Strahan
In the series premiere, Alex enlists the expertise of his friend, serial entrepreneur, Marcus Lemonis, aka "The Profit," to help former heavyweight champ Evander Holyfield take control of his financial future.

[via press release from CNBC]

CNBC PRIME BUILDS FALL ROSTER WITH ORIGINAL SERIES, "BACK IN THE GAME," HOSTED BY ALEX RODRIGUEZ AND EXECUTIVE PRODUCED BY MICHAEL STRAHAN

New Series, Premiering Wednesday, November 6 at 10pm ET, Follows Celebrities Who Are Looking to Get Back on the Path of Financial Stability With Guidance from A-Rod

"You do not have to be defined by your mistakes. How you come back matters too." -Alex Rodriguez

ENGLEWOOD CLIFFS, N.J. - October 21, 2019 - Former Major League Baseball superstar Alex Rodriguez is no stranger to the comeback story. Now, he wants to help fellow celebrities get their shot at redemption on an all-new series, "Back in the Game." From Michael Strahan's SMAC Productions and Amber Mazzola's Machete Productions, "Back in the Game" premieres Wednesday, November 6 at 10pm ET on CNBC.

Professional athletes and entertainers are some of the best paid people in the world. But the reality is, their careers are often short-lived and they can find themselves in serious financial distress when the big paychecks stop coming their way. In this four episode hour long series, the legendary baseball icon and mega-successful businessman, Alex Rodriguez, gives back by mentoring notables who have fallen on hard times and need help getting back on their feet.

In the series premiere, Alex enlists the expertise of his friend, serial entrepreneur, Marcus Lemonis, aka "The Profit," to help former heavyweight champ Evander Holyfield take control of his financial future. Additional episodes feature Olympic medalist Ryan Lochte, actress Nicole Eggert, and former "American Idol" host Brian Dunkleman, who open up about the stories behind their mistakes and humiliation. Alex digs deep into their finances and personal struggles, and introduces them to his trusted team of experts to try to launch new careers, repair reputations, build self-esteem and ultimately, get them back on path of financial stability. But after years of living large, will they be willing to listen to their new coach?

"Back in the Game" is produced by SMAC Productions and Machete Productions with Amber Mazzola, Alex Rodriguez, Michael Strahan, Constance Schwartz-Morini and Elizabeth Jones as executive producers. Marshall Eisen is the executive producer for CNBC.

For more information regarding CNBC Prime, visit: https://www.cnbc.com/primetime-shows/ Like us on Facebook: https://www.facebook.com/cnbcprimetv Follow us on Instagram: https://www.instagram.com/cnbcprime/ Follow us on Twitter: https://twitter.com/CNBCPrimeTV

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC Digital delivers more than 55 million U.S. multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC's investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.

CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.

About Machete Productions:

Founded in 2011, Machete Productions is the creation of Emmy-nominated Executive Producer Amber Mazzola. Since its formation, Mazzola and Machete have produced the first unscripted series under the CNBC prime banner, Treasure Detectives, and The Profit, the #1 original series on CNBC now in its seventh season, as well as CNBC's Back in the Game with Alex Rodriguez. Machete also produced recently aired Relatively: Nat & Liv and hit franchise WAGs for sister network E!

About SMAC Productions

SMAC Productions develops specialty scripted and unscripted television and film content for the global market. SMAC's mission is to create diverse programming that has a lasting impact on audiences through entertaining and powerful storytelling. SMAC Productions' slate includes the critically acclaimed Nickelodeon's Kids' Choice Sports Awards, The Joker's Wild (TNT/TBS), ESPN 30 for 30: Deion's Double Play (ESPN), Wiz Khalifa: Behind The Cam (Apple Music), Back In The Game (CNBC), Religion of Sports (AUDIENCE Network), and SMAC's hit primetime gameshow The $100,000 Pyramid which just wrapped its fourth season with ABC. The following SMAC projects are in development: an untitled series based on the life of Netflix's Last Chance U breakout star Brittany Wagner starring Courteney Cox (Charter Spectrum), Cupcake Men (ABC and Lee Daniels Entertainment), and Caramel Curves (HBO and Issa Rae Productions). SMAC Productions is the television, film, and event production arm of SMAC Entertainment, the multi-dimensional media company co-founded by Pro Football Hall of Famer and Emmy-winner Michael Strahan and entrepreneur, marketing executive and talent manager Constance Schwartz-Morini.





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· BACK IN THE GAME (CNBC)





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