BET MEDIA GROUP EXTENDS MULTI-YEAR CONTENT PARTNERSHIP WITH TYLER PERRY THROUGH 2028
The Exclusive Agreement Spans Linear and Streaming TV and
Includes Dramas and Comedies
NEW YORK, NY - April 16, 2024 - Today, BET Media Group announced it has entered into a new comprehensive, multi-year content partnership with award-winning writer, director, producer, actor, and playwright Tyler Perry, to replace the parties' groundbreaking agreement that expires this year. Under the original agreement, Tyler Perry produced over 700 episodes of top-rated series for BET and BET+. Under this new agreement, Tyler Perry will deliver hundreds of new episodes to BET, comprising both top existing and entirely new series. BET Media Group is a division of Paramount.
"Tyler Perry is simply without rival as a creator of content that powerfully resonates with audiences across genres, formats, and platforms. Our programming partnership with Tyler - undoubtably the largest deal ever in the industry with a Black creator - has been hugely successful; delivering the number one series across all TV among Black audiences and five of the top 10 series on cable among Black viewers," said Scott Mills, President & CEO of BET Media Group. "We are thrilled to extend our extraordinary relationship with Tyler and to continue to be the home of the largest and most diverse collection of new Tyler Perry content for years to come."
"Scott Mills and his team at BET have been incredibly supportive throughout our time working together, and I'm excited to continue bringing these stories to the screen. I'm grateful to our loyal audiences for watching week after week and engaging these stories," said Tyler Perry.
BET Media Group also greenlights the #1 series with Black 18-49 viewers on ALL TV,* "Tyler Perry's SISTAS"* for an eighth season, "Tyler Perry's The Oval" for a sixth season, "Tyler Perry's Assisted Living" and "Tyler Perry's House of Payne" for a sixth season on BET. On BET+, hit shows "Tyler Perry's ZATIMA," "Tyler Perry's Ruthless," Tyler Perry's BRUH," and "All The Queen's Men," will all see new seasons as part of this multi-year deal. "Route 187," a new scripted series has also been greenlit as part of this multi-year deal featuring content, executive produced, directed, and written by Tyler Perry.
About Tyler Perry
Tyler Perry is an actor, director, screenwriter, producer, playwright, author, and philanthropist. He started his career writing plays, many of which became the inspiration for his films, including the legendary "Madea." The Madea franchise has grossed over $1 billion at the box office and Tyler's entertainment enterprise has raked in over $2 billion. Tyler Perry has produced over 1,600 episodes of television and directed, written, and produced 28 feature films. In 2019, Perry celebrated the historic opening of Tyler Perry Studios in Atlanta. He received the Jean Hersholt Humanitarian Award at the 2021 Oscars, and the Governors Award at the 2020 Emmys. Perry currently has a multiyear first-look deal with Netflix to write, direct, and produce features and television for the streamer, and he is also in business with Amazon, setting a four-movie deal with the streaming giant, as well as the documentary about his life, Maxine's Baby: The Tyler Perry Story.
About BET Media Group
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit betpressroom.com.
About Tyler Perry Studios
Tyler Perry Studios is a state-of-the-art film and television production facility founded in 2006 by actor, producer, filmmaker, playwright, and philanthropist Tyler Perry. Located in Atlanta, Georgia on the historic grounds of the former Fort McPherson army base, the new 330-acre campus is one of the largest production studios in the country. It boasts a variety of shooting locations including 40 buildings on the national register of historic places, 12 purpose-built sound stages, 200 acres of green space and an expansive backlot.
*Source: Nielsen Live + SD, Premieres airing M-Sun 7p-12a, 12/26/22-12/31/23 for CY23;| excluding sports, news, kids, Spanish-nets; rankings on impressions (000), 4+ telecast min
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