[04/16/24 - 07:32 AM] Paramount+ Teams Up with National Park Foundation as First-Ever Official Streaming Partner The collaboration will kick off this Earth Day on April 22.
[via press release from CBS]
PARAMOUNT+ TEAMS UP WITH NATIONAL PARK FOUNDATION AS FIRST-EVER OFFICIAL STREAMING PARTNER
Through Partnership, Paramount+ Will Invest in the Future of America's National Parks
The Partnership Kicks Off During Earth Week from April 22 to April 28 with Live Streams of Yosemite, Blue Ridge Parkway, Bighorn Canyon, New River Gorge, Everglades, Death Valley and Zion
April 16, 2024 - Paramount+ and the National Park Foundation announced today that Paramount+ will become the first official streaming partner of the National Park Foundation and offer captivating content through live streams and additional VOD national parks content. The collaboration will kick off this Earth Day on April 22.
Through this partnership, Paramount+ will provide funding to help support the National Park Foundation's mission to protect and preserve more than 420 of America's national parks and motivate people everywhere to connect and fall in love with their beauty, history and culture through unprecedented virtual access. Viewers will explore a new location daily, unveiled through sunrise-to-sunset live streams featuring Yosemite National Park, Blue Ridge Parkway, Bighorn Canyon National Recreation Area, New River Gorge National Park & Preserve, Everglades National Park, Death Valley National Park and Zion National Park.
The live content will be filmed by solar-powered cameras and includes additional exclusively captured footage from these national treasures. Matt Aeberhard, one of the world's leading wildlife filmmakers and Emmy(R)-nominated and award-winning wildlife cinematographer, will join the live-streams project as consulting producer, drawing on his renowned skills in capturing nature's wonders to deliver a visually stunning and captivating experience for audiences. Throughout the year, Paramount+ will showcase new content and events designed to further champion our national parks and the National Park Foundation's efforts.
"As we look at the iconic mountain in our logo - a constant reminder that adventure awaits - we couldn't be more thrilled to partner with the National Park Foundation and share the parks' stories with our wide streaming audience," said Puja Vohra, EVP of Consumer Marketing, Paramount+ and SHOWTIME(R). "Through majestic live streams and enthralling content, we aim to inspire our shared multigenerational audiences to connect with America's national treasures and ensure their preservation for future generations to come."
"We are grateful for the commitment of Paramount+ to advance our work to ensure parks are forever and for everyone," said Dawn Rodney, Chief External Affairs Officer, National Park Foundation. "By showcasing and connecting everyone to the iconic and awe-inspiring landscapes of America's most treasured places, this partnership will continue to cultivate and inspire a sense of wonder and appreciation for our national parks today and into the future."
Beginning on Earth Day, viewers will be able to live stream the national parks on Paramount+ here and YouTube here. The live streams also will be featured in the Paramount+ Earthly Adventures collection, launching on April 18. The streams, combined with a bespoke lineup of National Park Foundation content available on-demand, will deliver an immersive and uplifting park experience that brings viewers closer to national parks in a whole new way.
In celebration of Earth Month, the Earthly Adventures collection will feature a diverse array of movies and series, including Smithsonian Channel's docuseries Aerial America, David Attenborough's Great Barrier Reef, Epic Yellowstone and Wild Wild East. The collection will include more than 10 specially curated content carousels to offer a comprehensive tour of our planet and face-to-face journeys with exotic creatures and natural phenomena.
LIVE STREAM EVENTS
Monday, April 22: Yosemite (CA)
Best known for El Capitan, giant Sequoias and the tallest waterfall in North America, Yosemite is home to many breathtaking views.
Tuesday, April 23: Blue Ridge Parkway (NC, VA)
A scenic byway spanning 469 miles through North Carolina and Virginia, the Blue Ridge Parkway offers stunning views of the Appalachian Highlands.
Wednesday, April 24: Bighorn Canyon (MT, WY)
The first designated area of its kind in the Missouri River Basin, Bighorn Canyon is home to forest, mountains, upland prairie, deep canyons, broad valleys, high desert, lakes and wetlands.
Thursday, April 25: New River Gorge (WV)
The rugged waters of this ancient river provide solace to all those who seek its steady presence amongst the woods of West Virginia.
Friday, April 26: Everglades (FL)
Just a one-hour drive from Miami, this park is home to one of the world's most diverse ecosystems, both tropical and subtropical.
Saturday, April 27: Death Valley (CA)
At America's lowest, hottest, and driest national park, adventurous visitors enjoy Death Valley for its many extremes and mysteries such as the sailing stones.
Sunday, April 28: Zion (UT)
The Virgin River cuts through sandstone, widening and reshaping the canyons that define Utah's first designated national park.
About Paramount+
Paramount+, part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment and news brands, is a direct-to-consumer digital subscription video on-demand and live streaming service, combining live sports, breaking news and A Mountain of Entertainment(TM). The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The Paramount+ with SHOWTIME(R) plan, the service's cornerstone plan, is also home to SHOWTIME(R) content, including scripted hits and critically acclaimed nonfiction projects and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.
For more information about Paramount+, please visit www.paramountplus.com, and follow @ParamountPlus on social media.
About The National Park Foundation
The National Park Foundation works to protect wildlife and park lands, preserve history and culture, educate and engage youth, and connect people everywhere to the wonder of parks. We do it in collaboration with the National Park Service, the park partner community, and with the generous support of donors, without whom our work would not be possible. Learn more at www.nationalparks.org.
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