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[02/28/21 - 11:35 AM]
Saturday's Broadcast Ratings: ABC, NBC Split Demo Race
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (2/27/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

ABC (1.527 million viewers, #3; adults 18-49: 0.3, #T1) and NBC (1.804 million viewers, #2; adults 18-49: 0.3, #T1) shared the demo honors on Saturday with the former serving up "NBA Countdown" (1.450 million viewers, #8; adults 18-49: 0.3, #T1) and "NBA Saturday Primetime on ABC" (1.542 million viewers, #7; adults 18-49: 0.3, #T1).

The latter then served up its mix of "Young Rock" (1.339 million viewers, #9; adults 18-49: 0.2, #T7), "Kenan" (1.618 million viewers, #6; adults 18-49: 0.3, #T1), "Weakest Link" (1.968 million viewers, #4; adults 18-49: 0.3, #T1) and "SNL Vintage" (1.965 million viewers, #5; adults 18-49: 0.3, #T1).

Next up was CBS (2.703 million viewers, #1; adults 18-49: 0.2, #T3) with repeats of "FBI" (2.721 million viewers, #2; adults 18-49: 0.2, #T7) and "FBI: Most Wanted" (2.503 million viewers, #3; adults 18-49: 0.2, #T7) plus a new "48 Hours" (2.885 million viewers, #1; adults 18-49: 0.3, #T1).

And finally, FOX (0.820 million viewers, #4; adults 18-49: 0.2, #T3) closed out the night with its coverage of "PBC Fight Night" (0.820 million viewers, #10; adults 18-49: 0.2, #T7).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/29/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

ABC (2.024 million viewers, #3; adults 18-49: 0.6, #1) held onto the demo crown on Saturday with its presentation of "NBA Saturday Primetime on ABC" (2.024 million viewers, #7; adults 18-49: 0.6, #T1).

The silver went to CBS (2.897 million viewers, #1; adults 18-49: 0.3, #T3) with its mix of "FBI: Most Wanted" (2.571 million viewers, #4; adults 18-49: 0.3, #T6), "Bull" (2.660 million viewers, #3; adults 18-49: 0.3, #T6) and "48 Hours" (3.461 million viewers, #2; adults 18-49: 0.4, #T4).

Next up was FOX (0.805 million viewers, #4; adults 18-49: 0.3, #T3) with the primetime portion of its "MLS Soccer" (0.805 million viewers, #8; adults 18-49: 0.3, #T6) coverage.

And finally, NBC (2.873 million viewers, #2; adults 18-49: 0.5, #2) closed out the night with "The Voice" (2.557 million viewers, #6; adults 18-49: 0.4, #T4), "Dateline Saturday Night Mystery" (3.491 million viewers, #1; adults 18-49: 0.6, #T1) and "SNL Vintage" (2.570 million viewers, #5; adults 18-49: 0.5, #3).

In late-night metered market ratings (via NBC's press release):

· The Feb. 29 edition of "Saturday Night Live," with host John Mulaney and musical guest David Byrne, has averaged a 4.0 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.7 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in both metered-market households and in 18-49 in the local people meters.

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research, ShowBuzzDaily.com





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