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Quick Take for Wednesday, January 31, 2007 � Final Ratings
ABC�s Wednesday Lineup is Up Week to Week by
16% in Total Viewers and by 17% in Adults 18-49
�George Lopez� Attracts its Largest Audience and Scores its
Top Adults 18-49 Number in its Wednesday Time Period in Over 1 Year
In its New Time Period, ABC�s Debut of �The Knights of Prosperity� Improves on its Prior Week�s Performance by 1.5 Million Viewers and by 36% in Adults 18-49
Opposite First Half-Hour of Fox�s �American Idol,� Time Period Debut of
�According to Jim� Builds on its Lead-in with Viewers and Young Adults
�In Case of Emergency� is Up by 1.4 Million Viewers and by
50% in Adults 18-49 Over its Showing the Previous Week
Wednesday Night (8:00-11:00 p.m.)
ABC�s Wednesday night lineup was up over the previous week by 16% in Total Viewers (5.9 million vs. 5.1 million) and by 17% among Adults 18-49 (2.1/5 vs. 1.8/5).
�George Lopez� (8:00-8:30 p.m.)
In its second telecast of the season, �George Lopez� attracted 7.7 million viewers and a 2.8 rating, 7 share among Adults 18-49, taking second in the half-hour in the key adult demo. The family comedy scored the Net�s top numbers in the time-slot in both Nielsen measures in over 2 months � since 11/15/06.
� �George Lopez� delivered its strongest performance in Total Viewers and Adults 18-49 in its Wednesday time period in over 1 year � since 12/7/05.
�The Knights of Prosperity� (8:30-9:00 p.m.)
In its time period debut, ABC�s �The Knights of Prosperity� improved on its performance over the prior week by 1.5 million viewers (5.1 million vs. 3.6 million) and by 36% among Adults 18-49 (1.9/5 vs. 1.4/3).
�According to Jim� (9:00-9:30 p.m.)
Opposite the first half-hour of Fox�s �American Idol,� the time period premiere of �According to Jim� built on its lead-in in both Total Viewers (5.7 million vs. 5.2 million) and Adults 18-49 (2.2/5 vs. 1.9/5). In addition, �According to Jim� was up week to week in the key young adult demographic (2.2/5 vs. 2.1/5).
�In Case of Emergency� (9:30-10:00 p.m.)
Airing against the second-half of Fox�s �American Idol,� �In Case of Emergency� improved on its previous week�s numbers by 1.4 million viewers (4.4 million vs. 3.0 million) and by 50% in Adults 18-49 (1.8/4 vs. 1.2/3).
Source: Nielsen Media Research (Preliminary), Live+SD 1/31/07.
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