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[02/15/07 - 04:14 PM]
The Big Finish! "Beauty and the Geek" Posts Best Finale Ever
The CW spins the numbers from Wednesday, February 14.
[via press release from The CW]

THE BIG FINISH! "BEAUTY AND THE GEEK" POSTS BEST FINALE EVER

"Beauty and The Geek" Wraps This Cycle as The Highest-Rated Edition of The Series Yet in Women Demos

"Beauty and The Geek" Again Places Second In Target Demos

The CW Ranks Second on Wednesday in Women 18-34

The CW Wednesday Improves Over UPN and WB a Year Ago

February 15, 2007 (Burbank, California) - "Beauty and The Geek" posted the highest rated finale ever for the series in adults 18-34 (2.4/7), women 18-34 (3.0/9), adults 18-49 (1.9/5), women 18-49 (2.2/5) and viewers (4.2mil), according to Live Plus Same Day Nielsen ratings for Wednesday, Feb. 14, 2007.

Compared to the second cycle finale, last night's "Beauty and The Geek" improved 33% in adults 18-34, 43% in women 18-34, 12% in adults 18-49, 10% in women 18-49 and 14% in viewers.

This third edition of "Beauty and The Geek" wrapped up as the highest-rated cycle of the series in women 18-34 (3.0/8) and women 18-49 (2.3/6).

"Beauty and The Geek" ranked second in the hour in the target demos of adults 18-34 and women 18-34, behind only Fox.

Overall, The CW placed second on Wednesday 8:00-10:00 p.m. in the target demos of adults 18-34 (2.1/6-tie) and women 18-34 (2.7/7), behind only Fox.

The CW's Wednesday line-up scored double- and triple-digit gains over UPN and The WB the same night a year ago (2/15/06). Compared to The WB, The CW was up 31% in adults 18-34 (2.1/6), 29% in women 18-34 (2.7/7), 15% in adults 18-49 (1.5/4), 6% in women 18-49 (1.8/4) and 15% in viewers (3.2mil). Versus UPN, The CW improved 425% in adults 18-34, 440% in women 18-34, 275% in adults 18-49, 260% in women 18-49 and 166% in viewers.





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· BEAUTY AND THE GEEK (CW)




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