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[03/23/07 - 11:16 AM]
The CW's "Top Model" Tops the Time Period in Target Demos
The CW spins the numbers for Wednesday, March 21.
[via press release from The CW]

THE CW'S "TOP MODEL" TOPS THE TIME PERIOD IN TARGET DEMOS

"Top Model" Also Beats ABC and NBC in Adults 18-49

"Top Model" Lifts The CW to Best Ratings in Time Period Since Dec 06

Encore of New Hit "Pussycat Dolls" Continues to Improve On Tuesday Original

"Models" and "Dolls" Lift The CW to Second on Wednesday in Key Demos

March 22, 2007 (Burbank, California) - The CW's hit "America's Next Top Model" once again ranked first from 8-9:00p.m. with adults 18-34 (3.1/10-tie), women 18-34 (5.4/15), teens (2.8/10), female teens (4.7/16), according to Live Plus Same Day Nielsen ratings for Wednesday, March 21. "Top Model" beat both ABC and NBC in adults 18-49 (2.5/7) and women 18-49 (4.0/11).

"Top Model" posted The CW's best ratings in the time period since the finale of "Top Model" 7 back on Dec. 6, 2006 in adults 18-34, women 18-34, adults 18-49 and women 18-49.

"Top Model" scored week-to-week increases of 7% in adults 18-34, 17% in women 18-34, 4% in adults 18-49 and 8% in women 18-49.

Once again, The CW's latest hit "Pussycat Dolls" encore outperformed its Tuesday original telecast by 12% in women 18-34 (2.9/7) and 16% in women 18-49 (2.2/5).

The "Pussycat Dolls" encore topped the big 3 in teens (1.9/6) and female teens (3.1/10) and beat ABC and NBC in women 18-34 (2.9/7). The "Pussycat Dolls" repeat outperformed NBC's original "Crossing Jordan" in adults 18-34 (1.8/5) and women 18-49 (2.2/5).

Overall, The CW ranked second on Wednesday in women 18-34 (4.1/11), teens (2.4/8) and female teens (3.9/13), behind only Fox. The CW also topped ABC and NBC from 8-10pm in adults 18-34 (2.5/7) and women 18-49 (3.1/8).

The CW's Wednesday continues to outpace both UPN and WB a year ago (3/22/06) in all key demos. Compared to The WB, The CW is up 150% in adults 18-34, 193% in women 18-34, 122% in adults 18-49 and 182% in women 18-49. Versus UPN's year ago, The CW improved 25% in adults 18-34, 28% in women 18-34, 11% in adults 18-49 and 24% in women 18-49.





  [march 2007]  
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· AMERICA'S NEXT TOP MODEL (VH1)
· CROSSING JORDAN (NBC)
· PUSSYCAT DOLLS PRESENT: GIRLICIOUS (CW)




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